Dubai, February 23, 2017: Palette, Europe’s number one hair colouration brand develops a new intensive colour cream with Ultimate Keratin. The new formula strengthens the hair and deeply infuses high intensity colouration into each hair strand. Giving you long-lasting colour and healthy hair.
Keratin accounts for 90% of healthy hair, your natural keratin can become damaged due to diet, stress, lifestyle and the environment. Palette’s Ultimate Keratin has been added to the formula, which infuses the hair and deeply cares during colouration, making it strong, smooth and shiny.
Superior technology allows intense pigments to strongly penetrate the hair, maximizing colour vibrancy and long lasting pigment intensity with 100% radiance and shine.
BROUGE COLOUR TREND
Tapping into the latest brown and red colour trend, Palette launches BROUGE. Combining red and brown, BROUGE provides maximum radiance for long-lasting browns with subtle red undertones.
The care mask with Keratin Complex, Panthenol and Vitamin B provide a triple care effect to reveal a magnificent colour. Panthenol smoothens and seals the hair structure by moisturizing and regenerating the hair, while the Apriscosen Oil gives the hair a spectacular shine.
120 years ago, chemist Hans Schwarzkopf laid the foundations for a brand that stands for quality, reliability, expertise and innovation. Today, that brand is a global leader in hair cosmetics. Schwarzkopf is the largest Henkel Beauty Care brand and generates revenue of approximately € 2 billion (2015) in over 60 markets worldwide in the branded consumer goods as well as the professional hair salon business. Its products include hair colorants like Palette, and hair care and styling products like Taft and Gliss.
Henkel operates worldwide with leading brands and technologies in three business units:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions, both in the consumer and in the industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 18.1 billion euros and adjusted operating profit of 2.9 billion euros in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.