Abu Dhabi, 27 February 2017: Get ready for the new season with TRYANO, Abu Dhabi’s premier shopping destination, as the brand reveals its Spring/Summer 2017 campaign in partnership with Emirates Palace, an iconic Abu Dhabi landmark that epitomizes the city’s cultural credentials. Shot amidst the lush backdrop of the palace’s gardens and featuring distinct architectural details throughout, the campaign showcases a uniquely curated selection of women’s accessories, bags and beauty plus children’s wear. The campaign will mark the launch of TRYANO’s first seasonal offering of footwear with trend-setting items which add to the store’s exceptionally refined assortment.
The season’s most coveted footwear is showcased throughout the campaign; dressier items include Christian Louboutin’s embellished block heels in soft, mulberry suede to Baldowski’s metallic feather effect sandals. Valentino studded sneakers and Alexander Wang snake print mules provide effortless options for a casual stroll around the city. Match-backs are in – TRYANO now offers footwear and bags to match from Salvatore Ferragamo, Fendi and more. Opt to shop local and regional, complimenting your new season shoes with structural handbags from Amanda Navai or Nathalie Trad.
Get the insider’s beauty must-haves with coral and pink palettes perfect for poolside glamour, or new neutral kits which will shimmer into sunset. Then, take a journey through scent; niche brands like Memo and Widian are set against the warm, palatial space to enhance the uniqueness of each perfume. Don’t forget the exclusives, with Kiehl’s only available at TRYANO in Abu Dhabi and the highly anticipated Meryem Cosmetics by German-Turkish actress Meryem Uzerli, launching this season exclusively in the UAE at TRYANO.
Children come to play in the palace’s fairytale gardens. Dolce & Gabbana’s floral and mosaic printed dresses for girls are fun and floaty for daytime outings, while Mimisol’s pristinely cropped styles give a more polished look. Freshen up with a precious pop of green, as seen in the new Baby Dior collection. Dress for mommy and me time – finish the look with a mini handbag matching mom’s! With bespoke guest services offered throughout, the store ensures a remarkable experience for the entire family.
Hamdi Kulahcioglu, General Manager of TRYANO, said: “We are delighted to collaborate with Emirates Palace for Spring/Summer 2017. Staying true to our brand essence as a homegrown specialty department store, both the brand and palace’s connection intrinsically promote and celebrate our roots in Abu Dhabi. As we continue to provide the ultimate guest experience in-store, we are excited to highlight our unique assortment of sought-after local and regional designers next to globally recognized brands through the new campaign, expanding this season to introduce our first offering of footwear.”
Holger Schroth, General Manager of Emirates Palace, said: “Tryano is an exceptionally luxurious retail outlet, so Emirates Palace was thrilled to serve as the backdrop for their striking Spring/Summer collections in their upcoming promotional campaigns. In our community, Emirates Palace is so much more than a hotel; it is indeed a living landmark so it’s fitting that we showcase the setting in engaging ways. We look forward to a long and fruitful collaboration with Tryano.”
TRYANO’s new SS17 campaign and collection is available to discover in store at Yas Mall, Abu Dhabi.