Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
NZMP achieves 95% decrease in lactose, to launch its first Low Lactose Instant Whole Milk Powder
 

Offering those that experience lactose intolerance the ability to enjoy the goodness of dairy  

Dubai, UAE, February 28, 2017:  NZMP, the global ingredients brand of Fonterra, has launched NZMP Low Lactose Instant Whole Milk Powder (IWMP). This new ingredient has less than 2% lactose and allows consumer milk powder manufacturers to capitalise on the increasing consumer demand for low lactose foods. 
Santiago Aon, General Manager Middle East for NZMP, says “We developed our Low Lactose ingredient so customers can provide a premium dairy nutrition solution to consumers who avoid milk because of lactose.

“Our analysis shows low lactose dairy offerings can command a 32% premium above standard offers, with consumer milk powder  manufacturers able to make up to a 17% margin on low lactose instant whole milk products.”

Consumer awareness and popularity of low lactose products has been steadily increasing – with 13% year-on-year growth in on-pack claims in the Middle East and Africa and 54% year-on-year growth in on-pack claims in South East Asia. 

“Demand for low lactose products has increased, and there is an enormous opportunity for profitable growth with low lactose dairy powders.

“NZMP Low Lactose IWMP will give our customers access to new consumer and market segments, as well as increase consumption frequency and volume per occasion with existing customers,” says Aon. 

NZMP Low Lactose IWMP tastes creamy and is naturally sweeter than instant whole milk powder, with no added sugar. 

Standard Instant Whole Milk Powder contains 40% lactose, while NZMP Low Lactose IWMP contains less than 2% lactose (a 95% decrease in lactose). 
That means a 25 gram serve of NZMP Low Lactose IWMP contains less than half a gram of lactose, which is then diluted in water when consumed. As a result, most people will be able to tolerate the lactose in this ingredient without the symptoms associated with lactose intolerance. 

Lactose is the sugar found naturally in milk and other dairy products. Lactose is broken down by the enzyme lactase in the gastrointestinal tract and absorbed, but some people lose the ability to digest lactose. This lactose malabsorption can cause symptoms such as abdominal pain and bloating.

Nearly three out of four people in Asia are deficient in the enzyme lactase and up to 40% of people in the Middle East and Africa are lactase deficient . 

Manufacturers using NZMP ingredients can leverage the advantage of New Zealand grass-fed dairy, as well as benefit from dairy expertise that leads the world. In addition, customers using NZMP’s newest ingredient can label it as low lactose, a good source of calcium and high in protein. 

The total powdered milk market is worth USD $14 billion globally and the health and wellness powered milk market  is currently valued at $7 billion . 

Posted by : Dubai PR Network Editorial Team
Viewed 10041 times
PR Category : Food Industry
Posted on : Tuesday, February 28, 2017  3:10:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Turks Have It ‘Licked' in Gulfood Visitor Choice Award
Next Story : The New Atkins Lifestyle Unveils The Yummiest Low Sugar Trea...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
SOUQ.com to Launch Half a Million Deals for White Friday 2017 [19172-Views]
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE [15610-Views]
Give the Gift of Beautiful Hair with SHOW Beauty [15549-Views]
PLAY FOR PEACE, Spread Good Vibes this Christmas [15427-Views]
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Walid Atalla... [14030-Views]
Celebrating regional artistry, creativity and talent through a passion for makeup at the a... [13725-Views]
FOREO: Futuristic Gifting Ideas [12450-Views]
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony [12407-Views]
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com [10779-Views]
TKD Lingerie: New lingerie treats for the holidays [9998-Views]
Stylish automatics from CITIZEN made for the special occasion [9638-Views]
Santa Claus is coming to town on a festive Graham Chronofighter Vintage Nose Art Ltd [9522-Views]
Alessandro International mystifies with its launch event for its Winter Collection [9516-Views]
Tissot Chrono XL - It's time to think big! [9089-Views]
Alpha Assured Assistance (AAA) Loyalty Program to ramp up loyalty landscape in the UAE [8015-Views]
ALWAYS TOP OF THE CHARTS: THE ICONS [7723-Views]
Tub Of Butter Celebrates First Birthday with 1 Dhs Coffee [7680-Views]
Ulysse Nardin Marine Torpilleur Military - The Mark of A Captain [7399-Views]
SAINT HONORE Celebrates the UAE's 46th National Day with a Limited Edition Haussman Quartz [7332-Views]
SOUQ ramps up operations ahead of White Friday Sale [6881-Views]
Experience the best of Korean beauty with Missha [6753-Views]
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents [6661-Views]
Make Room for Play and Celebration With IKEA During Dubai Design Week [5594-Views]
Dubai Shines as Global Industry Descends on Vod Dubai International Jewellery Show [5423-Views]
Dubai Sports Council Championship for Football Academies set for a “bigger and better” sea... [5032-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories