Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Turks Have It ‘Licked' in Gulfood Visitor Choice Award
 
Turks Have It ‘Licked' in Gulfood Visitor Choice Award

Tech breakthrough sees natural herbal beverages muscle in on conventional soft drinks

Dubai, UAE, February 28, 2017:  Five years of investment in hi-tech R&D came to fruition for Turkey’s Meyania drinks at Gulfood 2017, the world’s largest annual food event running at Dubai World Trade Centre (DWTC) until Thursday night.

The company’s ground-breaking 100 per cent natural and sugar-free liquorice-based drinks – the first of their kind – scooped the show’s inaugural ‘Visitors’ Choice’ award with its Mysus range that reigned victorious through its popularity on Facebook and Instagram , garnering high digital engagement. The Mysus range emerged from a shortlist of five products being showcased amongst a range of standout innovations also being displayed on Gulfood’s new Virtual Supermarket feature.

It was a major triumph for a company that chose Gulfood for the launch of their unique product range. Meyania believes their liquorice formulation will represent serious competition in the traditional soft drinks sector, as consumers increasingly seek out sugar-free alternatives.

“People are tired of sugar, calories and of being cheated,” said Meyania’s General Manager, Metin Recepoglu.
Made using new technology in co-operation with the Technology Institute of Turkey, the range extends the traditionally low shelf life of other liquorice drinks that were popular throughout ancient Mesopotamia and that were believed to have fortified the armies of Alexander The Great. “Our range has a shelf-life of nine-to-eleven months ahead of other soft drinks,” added Recepoglu. 

The top secret breakthrough technology sees the totally organic Meyania range ready to reap the rewards as the Middle East prepares to celebrate Ramadan, when traditional liquorice drinks - renowned for their healing abilities - are in their highest demand.

“The drinks have an incredibly low calorie count, the lowest on the market, and the slightly bitter taste of liquorice is offset by using stevia, a natural sweetener,” said Recepoglu.

Meyania, which also produces the liquorice and stevia Serine fruit juice range, the world’s first lemonade made with liquorice, and a sugarless liquorice drink for kids, says it has received “a terrific response” at Gulfood where it is seeking distribution partners for the new range.

“It’s a success story which has quickly gained huge exposure in a show which abounds with innovation. To emerge from such strong competition is something of a coup for a product which has just entered the international market,” said Mark Napier, Show Director.

Posted by : Dubai PR Network Editorial Team
Viewed 7503 times
PR Category : Food Industry
Posted on : Tuesday, February 28, 2017  4:50:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Gulfood's Gr-Eight World Wonders
Next Story : NZMP achieves 95% decrease in lactose, to launch its first L...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Middle East and African beauty and personal care market to grow to US$34.5 billion by 2021... [11139-Views]
Chloé eyewear introduces the new "Nola" sunglasses collection [10364-Views]
IKEA Introduces Limited Edition ‘Art Event 2017' Contemporary Drawing Collection [10303-Views]
Dubai Design & Fashion Council Launches DDFC Membership to Support Sustainable Development... [9010-Views]
COÉGA Sunwear Teams Up With GO Sport on Exclusive SS17 Swimwear Collection [8955-Views]
Nautica Spring 2017 Collection [8040-Views]
Paule Ka Launches New Fall/Winter 2017 Collection in Dubai [7887-Views]
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr [7881-Views]
Win up to 30 Kilos of Gold in 18 Days at Malabar Gold & Diamonds [7668-Views]
Tame Your Beard with The Art Of Shaving [7046-Views]
Mövenpick Hotels & Resorts' Pakistan Presence Blooms as Firm Signs New Property in th... [6991-Views]
Al-Futtaim Motors launches the UAE's first hybrid truck [6899-Views]
World's first reinforced Arc7 class LNG carrier maiden port calls go smooth as ice, thanks... [6344-Views]
ESCADA Amelia - Diamond timepiece [6167-Views]
H.H. Sheikh Ahmed lays foundation stone of Silicon Mall at Dubai Silicon Oasis [6118-Views]
Global Innovations on its first day of success during the Arabian Travel Market 2017 [6082-Views]
HP Inc. launches World's Most Advanced and Secure A3 Printers in the UAE [6057-Views]
Alice + Olivia by Stacey Bendet takes over the W Café Doha [6033-Views]
Denim Days with GUESS and F&F [5899-Views]
Michael Kors Collection Transeason 2017 [5886-Views]
MASSIMO DUTTI SS17 inspires an essential piece for Massimo Dutti women [5758-Views]
ArabianTravel Market: New partnerships and tailored services for Middle Eastern guests [5722-Views]
French Label ba&sh Launches Stunning Capsule Collection [5655-Views]
Dubai to welcome largest Arabian Travel Market yet [5520-Views]
Godiva Ice Cream [5429-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories