Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
ASICS opens Dubai subsidiary to expand the brand in GCC region
 
ASICS opens Dubai subsidiary to expand the brand in GCC region

Dubai, 8th March 2017:  ASICS has officially opened a subsidiary in Dubai, the first fully owned sales and marketing organisation of the true sport performance brand in the Middle East. 

ASICS Middle East LLC launched as part of the brand’s strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning. ASICS also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers. 

The Middle East subsidiary has replaced the current distributor Falaknaz, which has successfully represented the ASICS brand in the gulf-region since 2003. 
ASICS is now based in Dubai and has set up efficient logistic operations to allow for fast deliveries to retailers in the region. The operation will be led by General Manager Cengiz Kiray, bringing with him a wealth of sports industry experience. “We are looking forward to strengthening our presence in the Middle East with the support of our talented team and local partners. The regional sports industry continues to thrive and presents the perfect opportunity for ASICS to introduce the full range of our products and services using the latest sports technology available on the market” commented Kiray. 

Kiray and his team aim to optimize existing partnerships with retailers in the region, as well as developing new direct relationships with key accounts. ASICS Middle East LLC will build on the brand’s positioning and growth in the region to date. 

ASICS Middle East LLC latest spring-summer 2017 collection is now available across the region through local retailers including Go Sport, Pairs, Foot Locker, The Athlete’s Foot, Stadium, U-Mark, Sportsone, Namshi.com, Level Shoe District and other top retailers throughout the GCC. 

The brand is confident the new organizational structure will deliver accelerated growth in the Middle East region, replicating its success in Europe.  ASICS is currently in the top three sports footwear brands in Europe and are a market leader in both performance running and in tennis. Triple digit growth of ‘ASICS Tiger’, the lifestyle expression of the brand, has also shown success with the sports-fashion consumer. 

Alistair Cameron, CEO of ASICS EMEA: “The ASICS subsidiary in Dubai will allow us to grow the ASICS brand to the next level in Dubai and the Middle East, whilst ensuring we maintain a premium level of service for key accounts and consumers in the region. We are excited about replicating the success we have had in Europe, where we have more than doubled our business in the last five years, increasing our footprint in the Middle East, and building on existing relationships with key retail partners.” 

Posted by : Dubai PR Network Editorial Team
Viewed 7070 times
PR Category : Fashion
Posted on : Wednesday, March 08, 2017  2:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 col...
Next Story : Start a love affair with DUNE LONDON - Dune London SS17
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Bourjois Healthy Mix [10791-Views]
Prada Luna Rossa Carbon [10285-Views]
Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 collection [10272-Views]
Furless Electrolysis Permanent Hair Removal Centre Grand Launch [9370-Views]
Bourjois: Blow a Kiss for Mother's Day [8705-Views]
Eco-Drive FD2033-52W: Elegant timepiece from Citizen [8570-Views]
Paul Marciano and Al-Futtaim Celebrate GUESS' 35 Year Anniversary with Spectacular Evening... [8467-Views]
BIODERMA Introduces Photoderm NUDE Touch SPF50+ [8156-Views]
Bridging refinement and watchmaking know-how Golden Bridge Rectangle [7424-Views]
Longines Global launch of Conquest V.H.P.: a new milestone for quartz technology [7180-Views]
BIODERMA launches Photoderm Brume solaire MAX SPF50+ [7161-Views]
Invigorate your eye care routine with FOREO's next generation eye massager, IRIS [7155-Views]
Introducing NEW Olay Regenerist Microsculpting Cream SPF30 [7155-Views]
Filorga launches the NCTF-REVERSE Cellular Anti-Aging Range [7033-Views]
Around the world with Celio's new Spring-Summer '17 collection [6984-Views]
RAYMOND WEIL Freelancer Chronograph Inspired By the “Gibson Les Paul” Guitar [6893-Views]
Cocktail and Bridal Couture by International Brand Label based in Dubai, Kara by award-win... [6832-Views]
Are You Ready for World Class Pinoy at Max's? [6728-Views]
Kara by KK: Wedding Season - Fashion Product Placement [6442-Views]
Nautical & Floral Designs take center stage in the Max' Spring Collection 2017 [6271-Views]
A Homage to Cuba for Spring/Summer'17 by F&F [6179-Views]
BOVET's VIRTUOSO VIII Flying Tourbillon Big Date arrives in the Middle East [6173-Views]
Iconic Fashion Show Experience Season 2 [6100-Views]
Ulysse Nardin Jade “Grand Feu” [5941-Views]
Majid Al Futtaim launches ‘Create Great Moments Together' campaign to encourage UAE reside... [5899-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories