Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
ASICS opens Dubai subsidiary to expand the brand in GCC region
 
ASICS opens Dubai subsidiary to expand the brand in GCC region

Dubai, 8th March 2017:  ASICS has officially opened a subsidiary in Dubai, the first fully owned sales and marketing organisation of the true sport performance brand in the Middle East. 

ASICS Middle East LLC launched as part of the brand’s strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning. ASICS also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers. 

The Middle East subsidiary has replaced the current distributor Falaknaz, which has successfully represented the ASICS brand in the gulf-region since 2003. 
ASICS is now based in Dubai and has set up efficient logistic operations to allow for fast deliveries to retailers in the region. The operation will be led by General Manager Cengiz Kiray, bringing with him a wealth of sports industry experience. “We are looking forward to strengthening our presence in the Middle East with the support of our talented team and local partners. The regional sports industry continues to thrive and presents the perfect opportunity for ASICS to introduce the full range of our products and services using the latest sports technology available on the market” commented Kiray. 

Kiray and his team aim to optimize existing partnerships with retailers in the region, as well as developing new direct relationships with key accounts. ASICS Middle East LLC will build on the brand’s positioning and growth in the region to date. 

ASICS Middle East LLC latest spring-summer 2017 collection is now available across the region through local retailers including Go Sport, Pairs, Foot Locker, The Athlete’s Foot, Stadium, U-Mark, Sportsone, Namshi.com, Level Shoe District and other top retailers throughout the GCC. 

The brand is confident the new organizational structure will deliver accelerated growth in the Middle East region, replicating its success in Europe.  ASICS is currently in the top three sports footwear brands in Europe and are a market leader in both performance running and in tennis. Triple digit growth of ‘ASICS Tiger’, the lifestyle expression of the brand, has also shown success with the sports-fashion consumer. 

Alistair Cameron, CEO of ASICS EMEA: “The ASICS subsidiary in Dubai will allow us to grow the ASICS brand to the next level in Dubai and the Middle East, whilst ensuring we maintain a premium level of service for key accounts and consumers in the region. We are excited about replicating the success we have had in Europe, where we have more than doubled our business in the last five years, increasing our footprint in the Middle East, and building on existing relationships with key retail partners.” 

Posted by : Dubai PR Network Editorial Team
Viewed 13450 times
PR Category : Fashion
Posted on : Wednesday, March 8, 2017  2:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 col...
Next Story : Start a love affair with DUNE LONDON - Dune London SS17
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Grand Optics Launches “Kids Right to Clear Sight” Initiative [16988-Views]
Summer Skin Essentials @ Paris Gallery [9790-Views]
Credit FAQ Discusses Potential Implications Of Qatar Boycott For Gulf Cooperation Council ... [8314-Views]
Glamazle.com promises customers the perfect wings with its assortment of eyeliners and mas... [8266-Views]
GUESS Unveils the Kids Fall 2017 Collection and Campaign [7607-Views]
Excalibur Spider Pirelli range now available for fine watch enthusiasts at Dubai boutique [7564-Views]
Protect your hair this summer with SachaJuan's Over Night Hair Repair [7546-Views]
Montblanc joins forces with Only Watch 2017, donating an outstanding vintage timepiece – t... [7363-Views]
SOUQ.com hosts two-day Samsung carnival with incredible offers on Mobiles, Wearables and A... [6966-Views]
Introducing the Rado DiaMaster Power Reserve [6649-Views]
HP's Next Generation OfficeJet Pro Enables Micro Businesses to Print Like a Pro [6228-Views]
Bodour Al Qasimi Signs MoU with UNESCO to Enhance Cultural Cooperation [6167-Views]
Perfect Fragrances to Celebrate Eid [5850-Views]
Eberhard & Co. SCAFOGRAF 300 timepiece [5752-Views]
Nissan's Juke and Kicks dominate Gulf's small urban crossover segment [5710-Views]
Maiden SWS Senior Cup Victory for Al Hammadi [5636-Views]
Da Vinci With Moon Phase: Homage to an Icon [5557-Views]
Next Major Smartphone From LG to Feature First-Ever OLED FullVision Display [5240-Views]
Dubai Chamber to Organise 4th Global Business Forum on Africa in November [5209-Views]
Corum Bubble Skull [5197-Views]
ERICSSON joins Zain Kuwait-led utilities digital transformation project [5161-Views]
HH Sheikh Saif Bin Zayed honors one of the largest donors to the Faraj Fund [5154-Views]
Corum Admiral AC-One 45 Chronograph, a distinguished customer in brown and bronze [5081-Views]
The Veranda, your neighborhood backyard bistro, is now open at Hyatt Regency Dubai Creek H... [5020-Views]
Michael Kors Access Expands With New Smartwatches, New Apps, New Faces and New Markets [5014-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories