Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
ASICS opens Dubai subsidiary to expand the brand in GCC region
 
ASICS opens Dubai subsidiary to expand the brand in GCC region

Dubai, 8th March 2017:  ASICS has officially opened a subsidiary in Dubai, the first fully owned sales and marketing organisation of the true sport performance brand in the Middle East. 

ASICS Middle East LLC launched as part of the brand’s strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning. ASICS also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers. 

The Middle East subsidiary has replaced the current distributor Falaknaz, which has successfully represented the ASICS brand in the gulf-region since 2003. 
ASICS is now based in Dubai and has set up efficient logistic operations to allow for fast deliveries to retailers in the region. The operation will be led by General Manager Cengiz Kiray, bringing with him a wealth of sports industry experience. “We are looking forward to strengthening our presence in the Middle East with the support of our talented team and local partners. The regional sports industry continues to thrive and presents the perfect opportunity for ASICS to introduce the full range of our products and services using the latest sports technology available on the market” commented Kiray. 

Kiray and his team aim to optimize existing partnerships with retailers in the region, as well as developing new direct relationships with key accounts. ASICS Middle East LLC will build on the brand’s positioning and growth in the region to date. 

ASICS Middle East LLC latest spring-summer 2017 collection is now available across the region through local retailers including Go Sport, Pairs, Foot Locker, The Athlete’s Foot, Stadium, U-Mark, Sportsone, Namshi.com, Level Shoe District and other top retailers throughout the GCC. 

The brand is confident the new organizational structure will deliver accelerated growth in the Middle East region, replicating its success in Europe.  ASICS is currently in the top three sports footwear brands in Europe and are a market leader in both performance running and in tennis. Triple digit growth of ‘ASICS Tiger’, the lifestyle expression of the brand, has also shown success with the sports-fashion consumer. 

Alistair Cameron, CEO of ASICS EMEA: “The ASICS subsidiary in Dubai will allow us to grow the ASICS brand to the next level in Dubai and the Middle East, whilst ensuring we maintain a premium level of service for key accounts and consumers in the region. We are excited about replicating the success we have had in Europe, where we have more than doubled our business in the last five years, increasing our footprint in the Middle East, and building on existing relationships with key retail partners.” 

Posted by : Dubai PR Network Editorial Team
Viewed 10266 times
PR Category : Fashion
Posted on : Wednesday, March 08, 2017  2:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 col...
Next Story : Start a love affair with DUNE LONDON - Dune London SS17
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Chloé eyewear introduces the new "Nola" sunglasses collection [13066-Views]
Middle East and African beauty and personal care market to grow to US$34.5 billion by 2021... [13030-Views]
IKEA Introduces Limited Edition ‘Art Event 2017' Contemporary Drawing Collection [12517-Views]
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr [9790-Views]
Global Innovations on its first day of success during the Arabian Travel Market 2017 [9699-Views]
Nautica Spring 2017 Collection [9376-Views]
Win up to 30 Kilos of Gold in 18 Days at Malabar Gold & Diamonds [8998-Views]
Alice + Olivia by Stacey Bendet takes over the W Café Doha [8595-Views]
Mövenpick Hotels & Resorts' Pakistan Presence Blooms as Firm Signs New Property in th... [8333-Views]
Tame Your Beard with The Art Of Shaving [8247-Views]
ArabianTravel Market: New partnerships and tailored services for Middle Eastern guests [8064-Views]
MASSIMO DUTTI SS17 inspires an essential piece for Massimo Dutti women [7832-Views]
ESCADA Amelia - Diamond timepiece [7485-Views]
Michael Kors Collection Transeason 2017 [6680-Views]
H.H. Sheikh Ahmed lays foundation stone of Silicon Mall at Dubai Silicon Oasis [6612-Views]
Denim Days with GUESS and F&F [6600-Views]
Godiva Ice Cream [6076-Views]
Taima Abdullah Al Omari Crowned Winner of Arab Reading Challenge in Kuwait [6002-Views]
8 Reasons Why you will never drink green tea again [5941-Views]
Dubai to welcome largest Arabian Travel Market yet [5917-Views]
Introducing the First Collection of Luxurious Oriental Scents from Juicy Couture [5795-Views]
Joyalukkas Opens a world of choice in Al Ahsa [5697-Views]
TAG Heuer announces its partnership with Dubai at Arabian Travel Market 2017 [5484-Views]
Jewel Corner Opens Kiosk In The Heart of Sharjah, At Mega Mall [5386-Views]
Doha Bank achieves 2.9% profit growth with impressive ratios [5368-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories