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His Highness Sheikh Nahyan bin Mubarak Al Nahyan to Inaugurate 12th WAN-IFRA Middle East Conference Organized by Dubai Production City
 
His Highness Sheikh Nahyan bin Mubarak Al Nahyan to Inaugurate 12th WAN-IFRA Middle East Conference Organized by Dubai Production City

Innovation-led business communities around the world need to create business-friendly environments to become key enablers and seize industry opportunities, says Majed Al Suwaidi

Dubai-UAE: 12 March, 2017:  In the presence of His Highness Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Culture and Knowledge Development, Dubai Production City (DPC), the leading business hub enabling the global and local publishing, printing and packaging industries to excel, is set to organize the 12th World Association of Newspapers and News Publishers (WAN-IFRA) Middle East Conference between March 13 and14, 2017. 

Marking the first time for WAN-IFRA to partner with an external organization to co-host the conference, the feat reaffirms DPC’s role as a dynamic leader that attracts global players in the media production industry, adopts best practices, and embraces global industry trends that serve the needs of the region. 

Underlining DPC’s commitment to leading the media production and publishing industry in his welcome speech, Majed Al Suwaidi, Managing Director of Dubai Production City, said, “Driven by an increasing youth population of nearly 50% in the region and an ever-changing digital user behavior that makes this demographic no longer passive users but rather active producers of content, Dubai has envisioned the evolution of the media production industry for the years to come. Dubai Production City recognizes the importance of leveraging emerging opportunities and aims to transform its diverse business communities into a vibrant hub that seamlessly integrates the digitalization of the sector. In fact, cutting-edge innovation and digital transformations lie at the heart of our growth strategy across the board.”

He added: “Emphasizing on the evolution of the printing industry, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announced last year that 25% of all buildings in Dubai would be 3D-printed by 2030. This mandate further highlights the incredible speed of development in the printing and publishing sector, particularly in Dubai. Our partnership with WAN-IFRA Middle East Conference reiterates our commitment to adopting global industry best practices and leading the change in this dynamic sector.” 

About his participation in a panel discussion on day two, the Managing Director of DPC, said: “Innovation-led business communities around the world have a clear responsibility to become key enablers for our industries through creating business-friendly environments that boost growth prospects and focus on seizing new opportunities in the digital age.”

The 12th WAN-IFRA Middle East Conference aims to provide publishing executives with an exceptional opportunity to discover the latest in regional and international industry trends and best-practice ideas. A key objective of facilitating the conference is to attract, foster and empower young innovative talent in the region and highlight the industry’s readiness to embrace and implement Fourth Industrial Revolution technologies to drive a new kind of media that responds to the needs of changing consumer patterns. 

Over the course of two days, the event seeks to facilitate engaging and thought-provoking sessions that provide attendees with valuable insights into the industry’s key trends as well as the opportunities and challenges that lie ahead. Opening with a welcome address by Majed Al Suwaidi, the sessions will include, but not be limited to, ‘Transforming Media Companies’ by Kevin Beatly, CEO, DMG Media, UK; ‘Media Trends and Outlook’ by Thomas Jacob, Chief Operating Officer, WAN-IFRA, Germany; and ‘Driving Revenue Growth’ by Alexander Kratzer, CEO, MHS Digital, Germany. The line-up of speakers will include industry leaders from Dubai Media Incorporated, Times of Oman, Welad Elbalad Media Services LTD, BILD Digital and Telegraph Media Group, to name a few. 

The agenda of the conference was developed based on the main findings of the 5th Arab Media Outlook, a report jointly launched by Dubai Media City and Dubai Press Club. Offering a comprehensive overview of the consumer media industry in the Middle East, the report maps the future of the media landscape in the region until 2018. The findings identify youth and digitalization as the driving force behind the sector’s paradigm shifts. 

Posted by : Dubai PR Network Editorial Team
Viewed 6740 times
PR Category : Entertainment
Posted on : Sunday, March 12, 2017  2:46:00 PM UAE local time (GMT+4)
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