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L'Occitane introduces Terre De Lumiere
 
L'Occitane introduces Terre De Lumiere

Timeless light

With every new chapter comes a new beginning. This time, L’OCCITANE went back to the very source of the beauty of Provence. It wanted to find the force that breathes life into plants – the very plants that become its precious ingredients. Every trail it followed led to the light... Something about this light never ceased to intrigue L’OCCITANE. It seemed to shift, its colours pulsing and rippling.

What if this light was the secret behind the uniqueness of Provence?

This light is at its most radiant, its most sublime, at the Golden Hour – when the most magnificent sky covers Provence. Caught up in the intensity of this magical moment, the skin quivers with pleasure and all one can feel is breathtaking beauty... When earth is transformed into light, and the sky sets the senses ablaze with its dazzling embrace, a unique scent fills the air.

Captivating and fleeting, L’OCCITANE has captured the Golden Hour in a fragrance like no other.

Terre de Lumière is born

A moment of serenity - A multi-faceted creation
Three perfumers worked on this creation: Calice Becker, Shyamala Maisondieu and Nadège Le Garlantezec. “It really was a journey for us. Each one brought her own world, her own emotions. This fragrance brings together, in perfect harmony, so many sensations that come from our experiences. That’s what gives it so many facets.” Trio of perfumers.

The Golden Hour 
“When I understood that every morning I would see that light again, I couldn’t believe my happiness.” Henri Matisse.

An endless source of beauty
As the day draws to a close, the sky is set alight, embracing all the shades of gold. Beauty is suspended in time and this stunning spectacle reaches its height. Light infuses the ingredients in this fragrance, enhancing them in a rich, faceted creation that evokes the intense sensoriality of a walk through the fields of Provence at the Golden Hour. “This is when the light is at its most beautiful. It is also when scents are at their height.” Calice Becker, Master Perfumer.

An Innovative Fragrance
Zesty and aromatic at first, this signature fragrance unexpectedly melts into an infinitely gourmand heart, before settling into sensual balsamic and musky base notes. The sparkling aromas of top notes are reminiscent of the first sensations awakened during a walk in Provence. The fresh bursts are like a light breeze, followed by the soothing power of sunlight on the skin, when the gourmand notes unfold in an uplifting moment of pleasure just before the intensity of dusk. In this addictive fragrance, the contrasts of Provence are captured in an unexpected paradox: the encounter between an aromatic facet and a gourmand heart, making Terre de Lumière the first Gourmand Aromatic fragrance by L’OCCITANE. 

“Terre de Lumière plays on the tension between masculine freshness and delicious feminine softness. It’s a very innovative scent, the first gourmand aromatic fragrance from L’OCCITANE, absolutely addictive.” Calice Becker, Master Perfumer.

Olfactory Pyramid
Head
Bergamot
Ambrette seed
Pink pepper

Heart
Lavender honey

Base
Acacia flower
Bitter almond essence
Tonka bean
White musk

The first gourmand aromatic fragrance from L’OCCITANE

The story of the creation of Terre de Lumière is also the story of an encounter between three women – three perfumers who share the same passion. Perfectly in tune with each other, it was almost as if these perfumers were meant to come together to create this stunning interpretation of the Golden Hour. While Shyamala translated her gustatory memories of lavender honey into an aromatic facet, Nadège added a delicious accord with hints of almond, uniting the fresh and warm facets of this note. Finally, Calice enveloped this unique creation with a luminous floral tone that’s as sunny as it is radiant and sensual. A meeting of three minds lies behind this bold and harmonious, feminine and faceted interpretation of the Golden Hour.

A Pure, simple design

“To find the ideal shape, we decided to focus on the luxury of simplicity, which Provence
embodies. The bottle is iconic and elegant. The cap represents a pebble picked up in a field of lavender as the sun sets. There’s something very sensorial about it.” Olivier Baussan, Founder of L’OCCITANE.

A cap that seems aglow with light, as if it had soaked up the smouldering colours of the sky… The bottle has a rounded, sensual shape. As if flooded by the pure light of Provence, it seems to have absorbed its rays, right down to the very last. This bottle was designed to express all the power of Provence. Simply elegant and iconic, it showcases the vibrant, golden hues of this land, with its unique light.

Gentle Shower Gel – 250ml 
This shower gel brings a feeling of freshness as you breathe in the contrasting notes of Terre de Lumière. Its scent lingers deliciously on the skin, like a cloud of sensual, fragrant softness. 

Beautifying Body Lotion – 250ml 
With its subtly iridescent texture, this fragrant, moisturising body lotion seems to be infused with delicious, shimmering rays of light. The gentle yet effective formula envelops skin in softness and leaves in its wake a beautiful scent of serenity.

Radiant Balm for Hands & Body – 30ml
It is a sample of light. It instantly offers the skin a carnal, very sensorial moment. Its texture is moisturising and is reminiscent of the luminous iridescences of the Golden Hour. The skin softens at its contact and the unique and addictive notes of the Terre de Lumière perfume are the very embodiment of its formula.

Perfumed Soap – 75g
When the delicious moment for a bath arrives, we are delighted to enhance this moment of comfort with perfumed touches of pleasure. Its addictive and contrasting notes touch down on the skin.

Price List
Eau De Parfum 90ML – AED379, SR379, QAR379, KD29.500, BD38.000, JD69, LBP163,500, USD108.40
Gentle Shower Gel 250ml – AED79, SR79, QAR79, KD6.500, BD8.000, JD15, LBP32,000, USD21.22
Beautifying Body Lotion 250ml – AED119, SR119, QAR119, KD9.500, BD12.250, JD22.5, LBP52,000, USD34.48
Radiant Balm for Hands & Body 30ml – AED49, SR49, QAR49, KD4.000, BD5.000, JD9.00, LBP20,000, USD13.26
Perfumed Soap 75g – AED25, SR25, QAR25, KD2, BD2.75, JD4.5, LBP11,000, USD7.29

Posted by : Dubai PR Network Editorial Team
Viewed 64379 times
PR Category : Lifestyle
Posted on : Sunday, March 26, 2017  6:21:00 PM UAE local time (GMT+4)
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