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Intercoil International launches luxury brand Vispring in the Middle East: redefines idea of luxurious comfort and untroubled sleep
 
Intercoil International launches luxury brand Vispring in the Middle East: redefines idea of luxurious comfort and untroubled sleep
  • Over 116 years of British craftsmanship, heritage and expertise now available in Vispring’s first UAE Showroom

United Arab Emirates, 28th March 2017:  Intercoil International, the leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture in the Middle East has announced the regional launch of award-winning British brand Vispring, the go-to bed manufacturer for royalty, celebrities, politicians, business leaders and sports personalities throughout the world.

Renowned for hand crafting bespoke beds since it pioneered the world’s first pocket sprung mattress in 1901, Vispring combines the finest natural materials with the skilled craft of master artisans passed down from generation to generation. Ten of the 14 models available in Vispring’s global catalogue will be showcased exclusively at the Vispring Showroom, with each bespoke bed handmade in Vispring’s factory in Devon, before being shipped to the UAE.  

Offering the ultimate support and comfort for a peaceful night’s sleep, individually pocketed springs are layered in a honeycomb shaped nesting unit that delivers the optimum level of support and cradles the body throughout the night. Bespoke pocket springs are covered with specially formulated blends of natural fibers such as silk, mohair, cashmere, bamboo, Platinum Certified pure British fleece wool and Real Shetland Wool; guaranteeing that every Vispring bed is naturally hypoallergenic, breathable and provides a clean, fresh and hygienic sleeping environment. Each Vispring mattress is then side-stitched by hand to give it strength and ensure the entire surface of the mattress provides support while delivering unparalleled comfort.

Commenting on the regional launch of Vispring, Hassan Al-Hazeem, Managing Director of Intercoil International said: “Intercoil is committed to offering the best sleep products in the world to the UAE market, and expanding our portfolio with Vispring means we continue to do so at the highest level. This is a brand synonymous with luxury around the world, and one which we are confident will appeal to the discerning taste of many UAE residents who recognize exceptional quality and want the ultimate sleep experience.”

Julia Hill, International Sales Director for Vispring said: “This partnership with Intercoil represents a powerful opportunity for Vispring to significantly expand our presence in the Middle East, a key market. Intercoil has demonstrated its considerable resources and expertise in leading major market segments and we are excited to join together to serve the luxury market.  Vispring has a long heritage in the UK and in many other parts of the world, and we are confident of our long term success here in the UAE.”  

Working closely with interior designers to create truly unique, bespoke beds that deliver the company’s signature support and unmatched comfort, each Vispring bed is tailored to suit individual design schemes, with a vast selection of headboard and divan base options, as well as more than 100 fabric coverings available.

Vispring will retail exclusively at the The Bedroom by Intercoil Showroom, Jumeirah Villa on Jumeirah Beach Road, Dubai.

Posted by : Dubai PR Network Editorial Team
Viewed 14359 times
PR Category : Home, Furniture and Interiors
Posted on : Tuesday, March 28, 2017  12:29:00 PM UAE local time (GMT+4)
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