‘DEAL 2017’ to redefine entertainment with 12D technology
Dubai, UAE, March 29th, 2017: DEAL 2017 ushered in the much touted 12D technology for gaming and movie buffs who would witness real-life experience which would not only be interactive but also immersive in nature. During the third day, exhibitors signed contracts for innovative products and projects, amusement rides and other equipment as the show this year had ushered in more than 300 firms from across 33 countries and attracted 8000 quality trade visitors apart from over 65 new exhibitors. The numbers at the show prove the fact the amusement industry is growing at a fast and steady pace. Statistics indicate that the amusement and leisure industry is set to touch AED118 billion by 2017 as per the Global Industry Analyst report.
DEAL is Middle East’s gateway for all the participants and associates within the amusement and entertainment industry which can boost their growth and give them a smooth transition into the region’s market. Apart from bringing attention to several innovations, DEAL 2017 is projecting cutting-edge inventions like much-anticipated - augmented reality games, virtual reality games, 9D park rides, 12D cinemas, family entertainment centre equipment, among the endless array of ingenious modernizations presented. The advancement of these innovations sets a new benchmark within the Middle East and even the world’s entertainment sector.
“More and more amusement providers are focusing on 12D technology to clients in the Middle East entertainment and leisure sector. 12D technology has been billed as the next generation of immersive and interactive entertainment. The technology emulates real life experiences with ride simulations that is inclusive of light, wind, motion and a curved screen to make the visual or gaming experience much more stimulative and interactive. 12D technology is the latest fad and here to stay as its gaining popularity among the masses especially young people who want the interactive quotient in entertainment scale new levels. The wide gamut of 12D technology benefits can be realised at amusement parks, indoor themed parks, museums, family entertainment centres where it can also be channelised for edutainment purposes,” said Mr. Abdul Rahman Falaknaz, Chairman, IEC.
12D theatre comprises of few essential components – stereo screening system, special effect equipment and vibration seat, and computer controlling system. These there components clubbed together stimulate visual, touch and feeling. It can bring the perceptual senses of the viewers to be a part of the plot. The viewers can feel the scene close by and experience a surround vision apart from hearing, touching and smelling in the simulative environment which enables real world life experience.
“The leisure industry in the MEA keeps on growing and is expanding with new concepts. We see trends in authentic and sustainable family entertainment (e.g. miniature parks, edutainment) and family resorts (embedded in existing natural surroundings with an original touch of heritage), both with the focus on inbound tourism. Traditional concepts from Europe with a Middle Eastern twist to it. At M2Leisure we have gained our experience in the European leisure market and with our knowledge we create new large scale leisure concepts all over the world and support clients in all phases by project management, development- and consultancy services,” Niels Berben, Director/Partner at M2Leisure, stated during DEAL 2017.
“Family Entertainment Centres in shopping malls have become far more prevalent over recent years. Whilst this trend started mainly due to space issues in some countries, particularly Asia, research has shown the combination to be a win/win for operators. The FEC draws customers to the mall, many of whom go on to spend time and money within the mall. Laser Tag has been a highly successful anchor project for FEC’s around the world delivering consistent profits, competitive ROI and a super fun, energetic activity for all ages. Delta Strike takes this a step further with their commitment to their customer’s success. This is evident in the wealth of business tools available to help plan and fine tune laser tag business operations. With highly automated equipment that is robust and easy to maintain, Delta Strike delivers a product designed not only for an exciting “video game like” experience, but also is fine-tuned for business success.” - Cordelia Wall, General Manager, Delta Strike International, stated during DEAL 2107.
“Environmental Street Furniture (ESF) are at the forefront of integrated technology and creating immersive environments through their dynamic range of external, and internal site furnishings. Having supplied bespoke customised litter bins and benches to the IMG Worlds of Adventure Park in Dubai in 2016, ESF continue to develop specific products to encompass solar and LED technology for the UAE and wider GCC markets. It is a very exciting time to be involved in the exploding market having involvement in theme parks, water parks and FEC’s both standalone and integrated into Malls. At DEAL this year we will be showcasing our Street Charge solar powered mobile phone charging station, solar powered bollards and path lighting, as well as our themed litter bins, benches and resin moulded products, all suitable for branding and IP usage,” said, Alan Lowry, CEO, Environmental Street Furniture.
DEAL 2017 brought in some of the key players in the industry, with regional and global names such as Al Hokair Group, Amusement Services International – UAE, Embed International – UAE, EOS - Darsie' SRL – Italy, Falgas Industries - Spain, Innovative Concepts in Entertainment – USA, Intercard – USA, Moser's Rides – Italy, Polin Waterparks and Pool Systems – Turkey, SBF – Visa Group – Italy, Switch International – Turkey, United Distributing – UK, Warehouse of Games – UAE, among other industry leaders from across the globe.
The DEAL show has brought in innovators from various parts of the world such as Belgium, Canada, China, Hong Kong, Germany, Netherlands, Portugal, Spain, Italy, UK, France, Turkey, and USA, apart from several countries that come to the show every year. The show witnessed a huge gathering of stakeholders within the amusement and entertainment sector with new exhibitors from several new countries.