Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Abed Mahfouz reveals the first ever soap dress inspired by Lux
 
Abed Mahfouz reveals the first ever soap dress inspired by Lux

Dubai, UAE, April 2, 2017:  Lux, Unilever's iconic beauty brand, has partnered with established and international fashion designer, Abed Mahfouz, to showcase the first ever soap dress in the world. The dress which took three months to stitch was revealed during Fashion Forward Dubai in an event that was attended by high profiled beauty and fashion experts. 

The idea of creating the first ever soap dress was stimulated by the strong fragrance that is found in all Lux products. Special soap paper was sourced from India and infused with the Lux fragrance to create the first ever soap dress inspired by Lux. The soap comes from a combination of precious elixirs with rare ingredients, composed by the World’s best perfume experts. It provides a unique sensorial experience on the skin and therefore awakens every woman’s sense of beauty. 

Lux worked with Firmenich, the world's largest privately-owned fragrance company, which is behind globally-renown fine fragrances such as Dolce& Gabbana and Elie Saab to create the fragrance present in Lux’s Soft Touch bar and shower gel. “The fashion show with our masterpiece and the first ever soap dress clearly portrayed Lux’s commitment to creating indulgent skin treats that provide exceptional experiences for women around the world. Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed and with that we aim to inspire and help every woman feel irresistible and confident in her own skin every day.” commented Sabin Fazli, Director of Personal Care - Gulf. 

As part of the event, Abed Mahfouz also showcased his latest Spring Summer 2017 collection named “Secret Glow” for the first time in an exclusive fashion show. The collection included pastel colors inspired by Lux with the finale showing the Lux dress. 

Lux's Soft Skin Range is available at all major supermarkets and can be found in the following formats:

Lux Soft Touch 250ml, 500ml - AED 11, AED 19
Lux Velvet Touch 250ml, 500ml - AED 11, AED 19
Lux Bar Creamy Perfection 120g, 170g - AED 3.5, AED 4.5
Lux Bar Soft Touch 120g, 170g - AED 3.5, AED 4.5
New Premium Lux Adore Forever Body wash 200ml - AED 15

Posted by : Dubai PR Network Editorial Team
Viewed 19819 times
PR Category : Fashion
Posted on : Sunday, April 2, 2017  12:44:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Purificacion Garcia: Scarf collection
Next Story : Fun in the Sun with the Spring Collection from twenty4!
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Huawei unveils the long-awaited HUAWEI Mate 10 and HUAWEI Mate 10 Pro [14012-Views]
Glamazle.com introduces Super Matte ‘Glambry' lip tints for the perfect pout [10187-Views]
Level Shoes Hosts Christian Louboutin for “Dear India” [10034-Views]
SCTDA ‘My Destination' Program Kicked Off with SUC Students [8918-Views]
ICONIC Youth Fashion Show Experience [8784-Views]
PUMA X Photographer Gunner Stahl For Autumn/Winter 2017 [8113-Views]
Diamonds Are Everyone's Best Friend! VOD Dubai International Jewellery Show 2017 Makes Its... [8101-Views]
The Rado True Shadow - Limited edition timepiece co-created with Japanese designer Kunihik... [7967-Views]
Reinventing Raymond Weil's Emblematic Chronograph - The Refined Swiss Watchmaking Expertis... [7741-Views]
Beauty Night Is Back at Sheraton Dubai Creek [7710-Views]
Glambox.me - Get Glam On The Go [7119-Views]
The Lacoste 12.12 Kids Collection [7052-Views]
Versace Fall/Winter 2017 Collection [6960-Views]
MICHAEL Michael Kors: Fall 2017 Sadie Large Leather Satchel [6753-Views]
Dubai Chamber concludes high-level trade mission to Malta [6576-Views]
GUESS Launches Stunning Array of Collections for Fall17 [6442-Views]
Coffee at the touch of a button with ‘Quespresso' [6436-Views]
Maserati Merchandise Products [6423-Views]
Introducing FitFuse by COÉGA Sunwear [6173-Views]
More café re-opens its doors [5996-Views]
Humaid Mohammed Al Qatami, Director General, Dubai Health Authority Officially Opens Visio... [5948-Views]
‘brands4u', the biggest factory outlet opens in Reef Mall, Dubai [5874-Views]
Renault KOLEOS achieves five-star Euro NCAP rating [5868-Views]
Regional Storytelling Takes Centre Stage at DIFF With Muhr Feature Category [5826-Views]
Johnson's Baby Cleans Up the Clutter for Millennial Mums at Exclusive Event [5777-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories