Dubai PR Network, Online Press Release from Dubai and Middle East
 
Furniture & Fixtures(Home, Furniture and Interiors)
Filter PR by
  
IKEA Introduces the New 2017 Stockholm Collection
 

Dubai, April 3, 2017:  The new Stockholm collection, from the Swedish home furnishing retailer IKEA, is all about the beauty of doing things at the right pace. It is a collection of furniture and home accessories using natural material that have taken their time to come to life. 

The first Stockholm collection was launched in 1984. Each new collection is different from previous ones, but they all share some common characteristics: Scandinavian modernity of the highest quality in form, function and materials — but at an affordable price.

As a carefully curated collection of 47 pieces, made from natural and tactile materials such as rattan, hand-blown glass and ash, it is designed to mix and blend with what is already at home and been made to use and enjoy, every day.

While working on the Stockholm collection, IKEA conducted a survey in November 2016 to know how people think and feel about time wellbeing and the other topics that inspired the collection. More than 10,000 people in Sweden, Italy, Germany, China and the U.S. participated. The below headlines were introduced;

  • 54% feel that a harmonic, homely house makes it easier to relax
  • 49% would like to spend more time outside, in nature
  • 23% think that being constantly digitally connected increases stress
  • 48% care about balance of the soul and wellbeing
  • 33% think that wellness means consciously slowing down and recharging
  • 32% believe that if you decelerate your life, your quality of life improves
  • 36% would like to take more time for things in daily their daily lives
  • 34% think handmade products are higher in quality
  • 41% want to know where the goods they buy are manufactured
  • 34% would like to live more sustainably

Armchair
AED 595

“We make many chairs before we come to the final version. You make a prototype, change it here and there, move things a little. That’s how you move forward in the design process.”
— Designer Nike Karlsson

Carafes 
AED 39

”The colour of the glass changes with the light and with what you put inside it. It really has a feeling of hands-on craft that sort of stays with the piece.”
— Designer Gunnel Sahlin

Three-Seat Sofa
AED 7,495

”I wanted to make a really big sofa, that could carry the whole family at the same time.”
— Designer Ola Wihlborg

Cabinet
AED 1,745

”The STOCKHOLM 2017 collection is about wellbeing, quality, and convenience.”
— Creative Leader Viveca Olsson

Serving Plate/Bowl
AED 119

”My intention is that they should be able to stay on the counter when they’re not being used, instead of being put away in the cupboard. They could live their own life, in between servings of food.” 
— Designer Gunnel Sahlin

Coffee Table
AED 695

”Developing rattan products is a very different process compared with the usual IKEA manufacturing, which is all about straight edges and fast flows in some sort of super-efficient long factory. Rattan is much more about working with a craft and with people.”
— Designer Nike Karlsso

Posted by : Dubai PR Network Editorial Team
Viewed 63385 times
PR Category : Home, Furniture and Interiors
Posted on : Monday, April 3, 2017  11:53:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Homes R Us Chairs add Charm
Next Story : GSM Group opens big box retail concept with UAE's Danube Hom...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Coty Inc. Introduces James Molloy as Rimmel London's New Global Make-up Ambassador [19197-Views]
AIGNER Iridescence [13383-Views]
Lipstick shades to suit your hair colour from Lipstick Queen [11797-Views]
Top 5 Autumn/Winter Beauty Trends [10584-Views]
LG DUALCOOL Air Conditioner Builds a Tower of Chocolate [10266-Views]
Dune London: The Autumn/Winter17 campaign [7393-Views]
India's famous fashion designer Suneet Varma brings his collections to Dubai [6722-Views]
DS Podium GMT Chronometer: Because time knows no borders [6716-Views]
Corum Heritage Diphylleia - The 'skeleton flower' blooms in a bed of diamonds and gold [6466-Views]
Marks & Spencer Introduce the Autumn/Winter 17 Womenswear Collections [6460-Views]
Jaguar E-type Zero: “The Most Beautiful Electric Car in the World” [6405-Views]
Contour, Highlight and Bronze your Body with Ease with Madame LA LA [6332-Views]
Italian Trade Agency Kicks Off F&B Promotional Activities in the UAE [6320-Views]
Vintage is the rage for new Chronofighter range [5893-Views]
‘Third wave' coffee movement brews big business for Middle East market – forecast to reach... [5667-Views]
CITIZEN CA0641-83E Eco-Drive Chronograph exudes sporty elegance [5392-Views]
Aster DM Healthcare bags Gulf Business Awards-2017 for the “Healthcare Company of the Year... [5100-Views]
Mango Fall/Winter17 - Denim Special [4996-Views]
Bollywood sibling divas come together for the new diamond jewellery commercial of Malabar ... [4978-Views]
Panasonic announces robust plans for Middle East under new leadership [4886-Views]
RTB House celebrates 1-year anniversary in the Middle East and Africa regions with big win... [4874-Views]
Ferrari Portofino: the Italian Grand Tourer par excellence [4874-Views]
Michael Kors Collection Spring 2018 Fashion Show [4850-Views]
CITIZEN opens refurbished boutique at Sharjah City Centre [4673-Views]
Shade of Grey: Sirius Flying Regulator Jumping Hour in sophisticated new colour [4654-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories