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IKEA Introduces the New 2017 Stockholm Collection

Dubai, April 3, 2017:  The new Stockholm collection, from the Swedish home furnishing retailer IKEA, is all about the beauty of doing things at the right pace. It is a collection of furniture and home accessories using natural material that have taken their time to come to life. 

The first Stockholm collection was launched in 1984. Each new collection is different from previous ones, but they all share some common characteristics: Scandinavian modernity of the highest quality in form, function and materials — but at an affordable price.

As a carefully curated collection of 47 pieces, made from natural and tactile materials such as rattan, hand-blown glass and ash, it is designed to mix and blend with what is already at home and been made to use and enjoy, every day.

While working on the Stockholm collection, IKEA conducted a survey in November 2016 to know how people think and feel about time wellbeing and the other topics that inspired the collection. More than 10,000 people in Sweden, Italy, Germany, China and the U.S. participated. The below headlines were introduced;

  • 54% feel that a harmonic, homely house makes it easier to relax
  • 49% would like to spend more time outside, in nature
  • 23% think that being constantly digitally connected increases stress
  • 48% care about balance of the soul and wellbeing
  • 33% think that wellness means consciously slowing down and recharging
  • 32% believe that if you decelerate your life, your quality of life improves
  • 36% would like to take more time for things in daily their daily lives
  • 34% think handmade products are higher in quality
  • 41% want to know where the goods they buy are manufactured
  • 34% would like to live more sustainably

AED 595

“We make many chairs before we come to the final version. You make a prototype, change it here and there, move things a little. That’s how you move forward in the design process.”
— Designer Nike Karlsson

AED 39

”The colour of the glass changes with the light and with what you put inside it. It really has a feeling of hands-on craft that sort of stays with the piece.”
— Designer Gunnel Sahlin

Three-Seat Sofa
AED 7,495

”I wanted to make a really big sofa, that could carry the whole family at the same time.”
— Designer Ola Wihlborg

AED 1,745

”The STOCKHOLM 2017 collection is about wellbeing, quality, and convenience.”
— Creative Leader Viveca Olsson

Serving Plate/Bowl
AED 119

”My intention is that they should be able to stay on the counter when they’re not being used, instead of being put away in the cupboard. They could live their own life, in between servings of food.” 
— Designer Gunnel Sahlin

Coffee Table
AED 695

”Developing rattan products is a very different process compared with the usual IKEA manufacturing, which is all about straight edges and fast flows in some sort of super-efficient long factory. Rattan is much more about working with a craft and with people.”
— Designer Nike Karlsso

Posted by : Dubai PR Network Editorial Team
Viewed 110752 times
PR Category : Home, Furniture and Interiors
Posted on : Monday, April 3, 2017  11:53:00 AM UAE local time (GMT+4)
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