Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
“TOKUJIN YOSHIOKA x LG: S.F_SENSES OF THE FUTURE” Lights Up Milano Design Week
 
“TOKUJIN YOSHIOKA x LG: S.F_SENSES OF THE FUTURE”  Lights Up Milano Design Week

Large-Scale Light Installation Highlights LG’s Human-Centric 
Design Philosophy at World’s Largest Design Show

 

Dubai, Apr. 5, 2017 — Milano Design Week, the largest and most famous event celebrating design around the world, is the setting for a collaborative, large-scale light installation by LG and Japanese designer Tokujin Yoshioka. Entitled TOKUJIN YOSHIOKA x LG: S.F_Senses of the Future, the impressive work seeks to illustrate humanity’s relationship with the natural world and to illuminate LG’s human-centric design philosophy. The installation is on exhibit from 4-9 April at Superstudio Più in Milan.

TOKUJIN YOSHIOKA x LG: S.F_Senses of the Future offers visitors a feast for their senses and a taste of what the future holds by combining LG’s cutting-edge technology with Tokujin Yoshioka’s groundbreaking experimental design techniques. One part of the exhibition conveys the story of hope for the future through a commonplace object in people’s lives – the S.F chair. But these are no ordinary chairs, but ones borne of science fiction. A total of seventeen S.F chairs have been artfully ensconced with LG’s advanced organic light-emitting diode (OLED) displays. The chairs are both static and dynamic because of the brilliant flashes emitted from the double-sided panels and portray a meditation on the blindingly fast speed of modern day life. Visitors will be able to sit in the S.F chairs, experiencing at the same time the next-generation of display technology.

Another feature of the exhibition, Wall of the Sun, is represented by a 16-meter-wide and 5-meter-tall structure, comprised of nearly 30,000 individual OLED light modules, radically different from traditional bulbs. The wall undulates gently, flashing inviting rays of light and simulating the comfort and warmth felt on bright, sunny days. This extraordinary installation offers a unique glimpse of how human-centric lighting can transform space in the near future.

“This collaboration was a great experience for me as well as a challenging opportunity to create a work of art that has never been seen before,” said Tokujin Yoshioka. “Through this large-scale installation and LG’s advanced technology, I believe that people can rediscover their relationship with the natural world in a more sensual way.”

“It was a great experience working with Tokujin Yoshioka and witnessing the artistic way he wove in LG’s technology into his ideas,” said Noh Chang-ho, head of corporate design at LG Electronics. “LG’s design philosophy is to push the boundaries of innovation while simultaneously empathizing and identifying with the needs of individuals. This exhibition collaboration was a unique opportunity to see a different interpretation of LG’s pursuit of innovation for a better life.”

 

 

 

Posted by : Dubai PR Network Editorial Team
Viewed 5453 times
PR Category : Events & Exhibitions
Posted on : Wednesday, April 5, 2017  1:30:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Cooperation between the Supreme Legislation Committee and th...
Next Story : Bollywood Superstar Strikers Vs Dubai Dashers XI to clash in...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
SOUQ.com hosts two-day Samsung carnival with incredible offers on Mobiles, Wearables and A... [11309-Views]
Perfect Fragrances to Celebrate Eid [9870-Views]
100 New Ways to Transform Your Home With the New Ikea Catalogue [9254-Views]
Next Major Smartphone From LG to Feature First-Ever OLED FullVision Display [8095-Views]
LG V30 to Elevate Smartphone Camera to New Heights [8028-Views]
GCC's premium home appliance market to thrive with LG SIGNATURE [7210-Views]
A Post-Summer Pigmentation Saviour from MZ SKIN [7161-Views]
COÉGA Sunwear Launches Contemporary Autumn/Winter '17 Conservative Swimwear [6978-Views]
Michael Kors Debuts New Bancroft Handbag Collection [6795-Views]
Introducing the Fall 2017 GUESS Accessories Collection Advertising Campaign [6442-Views]
Six Down, Two to Go - ADSB Keeps Up Pace in Delivering Ships to Kuwait [6051-Views]
Eid Al Adha with Paule Ka Fall-Winter '17 [5886-Views]
International SOS and Control Risks Advise Pilgrims Worldwide Ahead of Hajj 2017 [5557-Views]
Global Jewellery Retail Chain Joyalukkas signs Award-Winning Bollywood Actress Kajol Devga... [5368-Views]
Emily Ratajkowski wears Salvatore Ferragamo eyewear [5313-Views]
UAE is likely to see increased cashless transactions by 2020: Xpress Money's Strategy & Di... [5136-Views]
ICONIC announces ICONIC KIDS- Born Different [4996-Views]
Patrimony Collection Excellence Platine [4837-Views]
New UAE Space Agency Board of Directors Holds First Meeting [4801-Views]
Zenith Chronomaster El Primero Full Open [4599-Views]
Highly Anticipated Audemars Piguet Royal Oak Extra-thin Arrives in the Middle East [4587-Views]
UAE Team Emirates to Make Vuelta a España Debut [4294-Views]
Dubai Land Department's ‘Ejari' smart application protects the right of all parties [4166-Views]
Turkish Airlines' cross-continental flights are more comfortable now with the baby packs s... [4044-Views]
"WATHIQATI" Receives the highest number of documents since its launch from a Nat... [4002-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories