Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
“TOKUJIN YOSHIOKA x LG: S.F_SENSES OF THE FUTURE” Lights Up Milano Design Week
 
“TOKUJIN YOSHIOKA x LG: S.F_SENSES OF THE FUTURE”  Lights Up Milano Design Week

Large-Scale Light Installation Highlights LG’s Human-Centric 
Design Philosophy at World’s Largest Design Show

 

Dubai, Apr. 5, 2017 — Milano Design Week, the largest and most famous event celebrating design around the world, is the setting for a collaborative, large-scale light installation by LG and Japanese designer Tokujin Yoshioka. Entitled TOKUJIN YOSHIOKA x LG: S.F_Senses of the Future, the impressive work seeks to illustrate humanity’s relationship with the natural world and to illuminate LG’s human-centric design philosophy. The installation is on exhibit from 4-9 April at Superstudio Più in Milan.

TOKUJIN YOSHIOKA x LG: S.F_Senses of the Future offers visitors a feast for their senses and a taste of what the future holds by combining LG’s cutting-edge technology with Tokujin Yoshioka’s groundbreaking experimental design techniques. One part of the exhibition conveys the story of hope for the future through a commonplace object in people’s lives – the S.F chair. But these are no ordinary chairs, but ones borne of science fiction. A total of seventeen S.F chairs have been artfully ensconced with LG’s advanced organic light-emitting diode (OLED) displays. The chairs are both static and dynamic because of the brilliant flashes emitted from the double-sided panels and portray a meditation on the blindingly fast speed of modern day life. Visitors will be able to sit in the S.F chairs, experiencing at the same time the next-generation of display technology.

Another feature of the exhibition, Wall of the Sun, is represented by a 16-meter-wide and 5-meter-tall structure, comprised of nearly 30,000 individual OLED light modules, radically different from traditional bulbs. The wall undulates gently, flashing inviting rays of light and simulating the comfort and warmth felt on bright, sunny days. This extraordinary installation offers a unique glimpse of how human-centric lighting can transform space in the near future.

“This collaboration was a great experience for me as well as a challenging opportunity to create a work of art that has never been seen before,” said Tokujin Yoshioka. “Through this large-scale installation and LG’s advanced technology, I believe that people can rediscover their relationship with the natural world in a more sensual way.”

“It was a great experience working with Tokujin Yoshioka and witnessing the artistic way he wove in LG’s technology into his ideas,” said Noh Chang-ho, head of corporate design at LG Electronics. “LG’s design philosophy is to push the boundaries of innovation while simultaneously empathizing and identifying with the needs of individuals. This exhibition collaboration was a unique opportunity to see a different interpretation of LG’s pursuit of innovation for a better life.”

 

 

 


Posted by : Dubai PR Network Editorial Team
Viewed 6747 times
PR Category : Events & Exhibitions
Posted on : Wednesday, April 5, 2017  1:30:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Cooperation between the Supreme Legislation Committee and th...
Next Story : Bollywood Superstar Strikers Vs Dubai Dashers XI to clash in...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Timeless Ties [9778-Views]
COLAB - Dry Shampoo [9333-Views]
ORANGE & BERGAMOT Awaken the Cult Icon New Additions [9034-Views]
The Perfect Gift Mark [7180-Views]
FOREO delivers the ultimate festival survival kit for a glow-on-the-go. [7088-Views]
New XE 300 Sport Edition Wins Gripping Ice Race [6429-Views]
Get Vibrant and lively hair with Rahua's new Color Full Range [6222-Views]
Summertime Beauty Picks at Glambeaute.com [6088-Views]
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+ [6076-Views]
Filorga Mesotherapist Derma Roller [6015-Views]
du to Offer New 9.7-inch iPad With Apple Pencil Support [5508-Views]
Skyline University College Economics Day 2018: One Step towards Tomorrow [5209-Views]
Penny Scallan Design Launches in the Middle East [5142-Views]
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord [5124-Views]
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in April 2018 an... [5118-Views]
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds [5118-Views]
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre [5100-Views]
Pandora Shine Discover A New Way to Shine [4972-Views]
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dubai Creek H... [4770-Views]
MINI at Auto China Beijing 2018 [4673-Views]
The new BMW M2 Competition [4673-Views]
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics [4618-Views]
Stylish Nursing wear at Mums and Bumps [4544-Views]
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East [4465-Views]
Gifts for Ramadan at Hour Choice [4435-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories