Dubai PR Network, Online Press Release from Dubai and Middle East
 
Sports(Entertainment)
Filter PR by
  
Hisense Becomes Official Sponsor of 2018 FIFA World CupTM
 

Beijing, China – On April 6th 2017, in a joint press conference held with FIFA, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.

As an Official FIFA World Cup Sponsor, Hisense will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup, reaching more than 200 territories in the process and greatly enhancing international exposure for the brand. Hisense will be able to associate its logo with the forthcoming FIFA events mentioned above, as well as numerous other rights that include access to advertising boards in stadiums, on-screen credits and other various creative marketing opportunities on-and-off the pitch during the events.

The President of Hisense Group, Mr. Liu Hongxin, sees the FIFA World Cup as one of the most significant sporting events in the world, rivaled only by the Olympic Games. For Hisense, sponsoring the prestigious tournament not only serves as a massive marketing opportunity for the brand, but also as a crucial, strategic initiative for the entire enterprise. “Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships,” expressed Mr. Liu.

“We are honored to take on our biggest challenge yet with the FIFA 2018 World Cup, and believe it will vastly improve global awareness and economic value for Hisense as a truly international brand. The World Cup brings together the highest level of competition and prestige in football worldwide, making it the perfect platform for us to be a part of.”

Additionally, Hisense will offer its technical expertise and products throughout the 2018 FIFA World Cup while also engaging in a joint R&D initiative with FIFA to further push the boundaries of display technology.

FIFA Secretary General, Fatma Samoura said: “FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia. We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow.” FIFA president Gianni Infantino also sent his congratulations and excitement for the partnership.

A large part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness. Over the years, Hisense has sponsored major sporting events and team sponsorships like UEFA’s Euro 2016, Nascar’s XFINITY series, Joe Gibbs Racing, the Australian Open, and Germany’s FC Schalke 04. These activities, coupled with Hisense’s innovative high-value products, have helped the brand maintain its status as the NO.3 television manufacturer worldwide1 into 2017.

1According to 2016 global TV unit sales data reported by IHS Markit

Posted by : Dubai PR Network Editorial Team
Viewed 7863 times
PR Category : Entertainment
Posted on : Thursday, April 6, 2017  1:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : UAE Team Emirates to battle it out at the Hell of the North
Next Story : Nissan and NISMO announce global motorsport program for 2017
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Autumn-Winter17 PUMA x TRAPSTAR Collection [23552-Views]
New Season Haircare Must-Have: Head & Shoulders Invigorating Apple Fresh Range [20112-Views]
Meet and Greet with Jasmine Brett Stringer Held at SUC [13591-Views]
Louis Moinet Salutes The Spirit Of Singapore With Exclusive Limited Edition Series [12603-Views]
SOUQ.com to Launch Half a Million Deals for White Friday 2017 [11840-Views]
Give the Gift of Beautiful Hair with SHOW Beauty [9412-Views]
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE [9339-Views]
Celebrating regional artistry, creativity and talent through a passion for makeup at the a... [8790-Views]
Christmas gift guide by HP [8223-Views]
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Walid Atalla... [7680-Views]
PLAY FOR PEACE, Spread Good Vibes this Christmas [7674-Views]
FOREO: Futuristic Gifting Ideas [7485-Views]
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com [6765-Views]
Abu Dhabi awarded ‘Best Stand Design' at World Travel Market London [6631-Views]
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony [6588-Views]
Alessandro International mystifies with its launch event for its Winter Collection [6436-Views]
Tissot Chrono XL - It's time to think big! [6192-Views]
Stylish automatics from CITIZEN made for the special occasion [6027-Views]
TKD Lingerie: New lingerie treats for the holidays [5972-Views]
Sushmita Sen Re-launches the Danube Home Sharjah Showroom [5886-Views]
Emirates Group announces half-year performance for 2017-18 [5734-Views]
Chattels & More returns to Downtown Design showcasing limited edition pieces in contempora... [5636-Views]
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents [5594-Views]
Santa Claus is coming to town on a festive Graham Chronofighter Vintage Nose Art Ltd [5453-Views]
Ulysse Nardin Marine Torpilleur Military - The Mark of A Captain [5405-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories