Dubai PR Network, Online Press Release from Dubai and Middle East
 
Banking & Insurance(Banking & Investments)
Filter PR by
  
Alawwal Bank Redefines What Branch Banking Means in the Digital Age
 

Synechron designs first-of-its-kind café branch complete with barista and digital onboarding 

 

Riyadh, KSA, 09 April 2017 - Continuing to lead the innovation space in the financial industry and delivering truly digital banking solutions, Alawwal bank has unveiled its new digital branch in the form of a coffee shop that aims to set the global benchmark for branch banking.  Committed to delivering a superior digital customer experience, the Bank has redefined a traditional distribution model into a state-of-the-art café facility that offers customers the ability to open an account and get an instant credit card, in under seven minutes, whilst enjoying a cappuccino and croissant from its partner Costa Coffee. The Ibda café is set to be a key disruptor in how banks engage with their customers in the Kingdom of Saudi Arabia and has launched this pivotal concept in the Nakheel mall in Riyadh.

Together with its key digital innovation partner  Synechron Inc., a global financial services consulting and technology services provider, the bank’s leadership set out to reimagine and reinvent the physical distribution model for the millennial generation.  The Ibda Café is a unique facility in that it is the first open-air digital branch café that introduces the Barista and digital-first onboarding processes. Inherent in its design are the principles trust and transparency in retail banking.  The Ibda concept is the world’s first of its kind initiative and with its launch on February 19th 2017 attended by Alawwal’s Chairman Mr. Mubarak Al-Kafra, Board member Mr. Eyad Al-Hussian, Managing Director Mr. Soren Nikolajsen and a number of senior bank officials.

Sami Al-Rowaithy, Head of Marketing, E-business and Digital Channels Management Alawwal commented, “By combining a coffee shop with digitized banking solutions, we solve so many problems across the traditional distribution model from lowering operating costs to customer engagement to providing valued advisory services whilst still delivering instant onboarding.  Our Ibda branch is not about replacing staff with machines but rather using lifestyle interaction to help customers and staff engage more deeply all in a digitally enabled experience.” 

When customers enter the café, their journey is met by interactive screens, enabling them to understand more about the functionality within the branch, research the bank’s products and services, play games, and open an account or credit card with minimal friction and effort. New Alawwal bank customers leave the Ibda branch with a first impression of how efficient the bank’s operations are and how they will be able to manage their finances on a daily basis through the bank’s digital solutions.

David Horton, Managing Director of Innovation, Synechron, “We are proud and honored that Alawwal chose to work with Synechron as their one-stop partner in envisioning, building and developing the Ibda café.  We were able to work with the bank’s leadership to set the vision, to build and design everything from a new cutting-edge interior design and fit-out, to a range of digital interactive experiences that will propel the bank as a leader in digital innovation. The digital onboarding solution we have developed for the Ibda café is the best in the market globally and was only made possible by the bank’s leaders, who are relentless in continuous improvement, and truly ‘customer-obsessed’.  The Ibda branch is inevitably going to set the bank apart from its competitors, and I have no doubt will establish a new precedent in bank branches.”

Posted by : Dubai PR Network Editorial Team
Viewed 5838 times
PR Category : Banking & Investments
Posted on : Sunday, April 9, 2017  10:17:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dunia Group Reports 6th Consecutive Year of Profit
Next Story : United Arab Bank celeberates the graduation of its UAE Natio...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo [14817-Views]
Achieve whiter teeth at home with Spotlight Teeth White Strips [14006-Views]
Time for Some AIGNER Love [13450-Views]
Noble™ Anti-aging Skin Care Products [12865-Views]
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius [12670-Views]
RUNWAY DUBAI creates a new buzz campaign for fashion tourism [12334-Views]
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment [12292-Views]
UAE National Day celebrated in Skyline Carnival 2017 [12243-Views]
SUC signed MOU with Waldorf Astoria Ras Al Khaimah [12023-Views]
SUC conducted Tour Guide Training Program for SCTDA [11822-Views]
Calvin Klein Presents Steadfast Collection [10968-Views]
Gift gorgeous skin this festive season. [10236-Views]
Mohammed bin Rashid Launches UAE Astronaut Programme [10059-Views]
Mido's Multifort Escape - An uncompromising timepiece for exploring new horizons [9919-Views]
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai [9595-Views]
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries [9595-Views]
Eberhard & Co. celebrates 130th Anniversary with special commemorative Edition Chrono 4 [8888-Views]
Coach Women's Lex Stainless Steel Bracelet Watch Collection [8552-Views]
Absolutely Rejuvenated Skin to Start the New Year [8381-Views]
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena Bazar, Bur... [8253-Views]
BOSS watches presents Navigator Collection [8021-Views]
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi [7546-Views]
Together for Egyptian Cinema: A Million happy viewers [7491-Views]
Feast your way into the festive season at The Coffee Club [6997-Views]
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Justice's Gl... [6728-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories