Dubai PR Network, Online Press Release from Dubai and Middle East
 
Banking & Insurance(Banking & Investments)
Filter PR by
  
Alawwal Bank Redefines What Branch Banking Means in the Digital Age
 

Synechron designs first-of-its-kind café branch complete with barista and digital onboarding 

 

Riyadh, KSA, 09 April 2017 - Continuing to lead the innovation space in the financial industry and delivering truly digital banking solutions, Alawwal bank has unveiled its new digital branch in the form of a coffee shop that aims to set the global benchmark for branch banking.  Committed to delivering a superior digital customer experience, the Bank has redefined a traditional distribution model into a state-of-the-art café facility that offers customers the ability to open an account and get an instant credit card, in under seven minutes, whilst enjoying a cappuccino and croissant from its partner Costa Coffee. The Ibda café is set to be a key disruptor in how banks engage with their customers in the Kingdom of Saudi Arabia and has launched this pivotal concept in the Nakheel mall in Riyadh.

Together with its key digital innovation partner  Synechron Inc., a global financial services consulting and technology services provider, the bank’s leadership set out to reimagine and reinvent the physical distribution model for the millennial generation.  The Ibda Café is a unique facility in that it is the first open-air digital branch café that introduces the Barista and digital-first onboarding processes. Inherent in its design are the principles trust and transparency in retail banking.  The Ibda concept is the world’s first of its kind initiative and with its launch on February 19th 2017 attended by Alawwal’s Chairman Mr. Mubarak Al-Kafra, Board member Mr. Eyad Al-Hussian, Managing Director Mr. Soren Nikolajsen and a number of senior bank officials.

Sami Al-Rowaithy, Head of Marketing, E-business and Digital Channels Management Alawwal commented, “By combining a coffee shop with digitized banking solutions, we solve so many problems across the traditional distribution model from lowering operating costs to customer engagement to providing valued advisory services whilst still delivering instant onboarding.  Our Ibda branch is not about replacing staff with machines but rather using lifestyle interaction to help customers and staff engage more deeply all in a digitally enabled experience.” 

When customers enter the café, their journey is met by interactive screens, enabling them to understand more about the functionality within the branch, research the bank’s products and services, play games, and open an account or credit card with minimal friction and effort. New Alawwal bank customers leave the Ibda branch with a first impression of how efficient the bank’s operations are and how they will be able to manage their finances on a daily basis through the bank’s digital solutions.

David Horton, Managing Director of Innovation, Synechron, “We are proud and honored that Alawwal chose to work with Synechron as their one-stop partner in envisioning, building and developing the Ibda café.  We were able to work with the bank’s leadership to set the vision, to build and design everything from a new cutting-edge interior design and fit-out, to a range of digital interactive experiences that will propel the bank as a leader in digital innovation. The digital onboarding solution we have developed for the Ibda café is the best in the market globally and was only made possible by the bank’s leaders, who are relentless in continuous improvement, and truly ‘customer-obsessed’.  The Ibda branch is inevitably going to set the bank apart from its competitors, and I have no doubt will establish a new precedent in bank branches.”

Posted by : Dubai PR Network Editorial Team
Viewed 3721 times
PR Category : Banking & Investments
Posted on : Sunday, April 09, 2017  10:17:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dunia Group Reports 6th Consecutive Year of Profit
Next Story : United Arab Bank celeberates the graduation of its UAE Natio...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Grand Optics exclusive: Le Specs eyewear collection LUXE Nucleus [12853-Views]
Grand Optics exclusive: Le Specs Eyewear Collection Escape to the Exotic [11675-Views]
Grand Optics Exclusive: MARNI eyewear collection [10370-Views]
Fun City launches the first ever Play Membership in the GCC! [10156-Views]
Introducing Parfums De La Bastide, an Artisanal Maison de Parfum inspired by Provence. [10138-Views]
Chaumet - Imperial Splendours, The Art of Jewellery Since the 18th Century [9730-Views]
From a House to a Smart Home: LG Smart Technology Helps Make Homes More Comfortable and Sa... [9577-Views]
GKhair celebrates 10 years of success at Beautyworld Middle East [8473-Views]
Gold Collagen® to Launch in Dubai, May 2017 [8418-Views]
Dubai's largest Ramadan Night Market is Back! [8143-Views]
Lexus Unveils All-New LC luxury Coupe to Open a New Chapter in Brand History [7344-Views]
Aab Modest Wear Launches in the UAE [7222-Views]
Hello Summer! Bershka launches its swimwear collection for Men and Women [6759-Views]
Kiko Milano Launches Tropic Heat - A Collection Full of Energy, Colour and Vibrancy [6759-Views]
LG showcases a future of multiple savings with trendsetting smart homes [6692-Views]
Doha Bank Wins “Best Regional Commercial Bank” at Banker Awards 2017 [6423-Views]
Crown Prince and Deputy Ruler of Sharjah inaugurate the new Medcare Hospital in Sharjah [6374-Views]
Azraq, the world's first refugee camp powered by renewable energy [6246-Views]
UAE Team Emirates Retain Blue Jersey [6222-Views]
Monsoon and Accessorize have it covered for Ramadan 2017 [6204-Views]
International beauty brands line up wide range of product launches at Beautyworld Middle E... [6051-Views]
Celebrate the Joy of Ramadan with IKEA'S Latest Collection [5893-Views]
Stunning New Collections from Jaguar and Land Rover [5832-Views]
Wella Koleston: Get ready for an Eid celebration that shimmers bright with color! [5813-Views]
Beautyworld Middle East 2017 opens with 11.5 per cent year-on-year growth featuring 1,580 ... [5746-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories