Dubai PR Network, Online Press Release from Dubai and Middle East
 
Sports(Entertainment)
Filter PR by
  
Total and Badminton World Federation (BWF) extend partnership until 2021
 
Total and Badminton World Federation (BWF) extend partnership until 2021

Dubai, UAE, April 9, 2017:  Following the completion of a landmark three-year partnership, Total and the Badminton World Federation (BWF) recently announced a three-year extension of the partnership until 2021. 

Through the extended partnership, brokered by Infront Sports & Media, Total will continue as the Title Sponsor and the Official Energy Partner for all BWF Major Events (TOTAL BWF Sudirman Cup, TOTAL BWF Thomas and Uber Cup Finals, TOTAL BWF World Championships).

“We are extremely proud of the success we have had with BWF in the last three years. BWF has been extremely supportive in seamlessly integrating Total as part of the badminton circle. Most importantly, the partnership has helped to strengthen Total’s presence in Asia Pacific and the Middle East,” said Francois Dehodencq, Senior Vice President, Total Marketing & Services Asia Pacific & Middle East.

Mr. Dehodencq added that Total is committed to working with BWF to inject more energy to the sport and providing strong support in promoting the events to its global audiences.

Stephane Lagrue, Specialties Vice President, Total Marketing & Services Asia Pacific & Middle East added, “TOTAL and BWF share this sense of agility, performance and stamina. This partnership has already helped us to strengthen our notoriety in the region”.

Commenting on this important milestone, BWF President Poul-Erik Høyer said: “BWF is pleased to extend our partnership with Total. Such continuity augurs well for our Major Events brand and we look forward to another three years of mutual success and development as we build badminton together.”

Total is successfully expanding its branding activities beyond the traditional motoring arena due to common characteristics between its key products such as the TOTAL QUARTZ lubricants and badminton – powerful performance, technologically advanced precision, and endurance.

Total will play an active role in creating awareness and hype for the newly announced BWF tournaments in Thailand (TOTAL BWF Thomas & Uber Cup Finals 2018, Bangkok), China (TOTAL BWF World Championships 2018, Nanjing and TOTAL BWF Sudirman Cup 2019, Nanning), and Switzerland (TOTAL BWF World Championships 2019, Basel).

Posted by : Dubai PR Network Editorial Team
Viewed 4941 times
PR Category : Entertainment
Posted on : Sunday, April 9, 2017  12:00:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : GAC Qatar gets people to buckle up with Seatbelt Convincer
Next Story : UAE Team Emirates to battle it out at the Hell of the North
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
LG Q6 Brings Fullvision Display To New Smartphone Lineup [80062-Views]
Chaumet est une fête - Chaumet is a feast : High Jewellery Collection HJ 2017 [13200-Views]
LG's Latest Tech Supports Stress-Free Connectivity For Ultimate Relaxation During Any Work... [11273-Views]
TSUGI BLAZE EvoKNIT [11120-Views]
DEFY The Odds This Summer [10199-Views]
Fa Kids Shower Gel Range [10120-Views]
Elemis new products review [9260-Views]
BOVET - Secret Beauty - for ONLY WATCH 2017 [9242-Views]
New Collections at Grand Optics for Summer 2017 [8845-Views]
GUESS Launches Summer 17 Apparel And Accessory Collections [8479-Views]
Step into the sun in style with our top selection from Giorgio Armani, Prada and Dolce&Gab... [8040-Views]
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday Vacation [7686-Views]
ICONIC Renews Association with Varun Dhawan and Amy Jackson [7485-Views]
PUMA Football Launch 23 New Club Kits [7253-Views]
Ulysse Nardin Jade “Lionfish” [6869-Views]
Joyalukkas presents ¼ Kilo Gold to the Winner of the ongoing ‘Joyalukkas Shop & Win Upto 6... [6301-Views]
ACT TOO opens enrollment for Summer Acting Programme 2017 [6265-Views]
Top Ten in GC for UAE Team Emirates' Meintjes After Stage 12 of Le Tour [5966-Views]
SAINT HONORE Charisma Twist is Ideal for the Stylish Lady [5026-Views]
Abu Dhabi University Allocates AED136 Million in Scholarships and Financial Aid [4734-Views]
NRI Teenager awarded India's Most Distinctive Global Indians Award [4703-Views]
Louis Moinet: Jurassic Watch - A 150-million year heritage on your wrist [4666-Views]
Ras Al Khaimah Tourism Development Authority Reports Double-Digit Year-on-Year Visitor Gro... [4502-Views]
Dubai expects to welcome record high passenger numbers at airports this summer [4484-Views]
UOWD is Named Occupational English Test (OET) Venue for Healthcare Professionals [4477-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories