Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
Centrepoint Pilot ‘Store of The Future' opens its doors at Doha Festival City
 
Centrepoint Pilot ‘Store of The Future' opens its doors at Doha Festival City

Dubai, 10th April, 2017:  Centrepoint, Middle East’s largest fashion retailer, heralds the future of its retail stores with the opening of its re-designed concept format at Doha Festival City. The new store opened amidst high anticipation from customers on 5th April, 2017. It is one of the cornerstones of the shopping mall with a retail space of 58,092 sq. ft. split on 2 levels making it the fourth-largest retail offering in Doha Festival City. 

The flagship store houses a Café, Kids’ Entertainment area, and customer-centric shopping environment, where the future-focused retailer has striven to enhance the digital experience at its store for the visually-driven millennials and younger families that it is increasingly catering to. Interactive tablets are placed throughout the store prompt customers on star products and on-going deals in-store. There will also be free wifi in the store for customers. 

Service is a key element of the new store, with attention paid to the inclusion of greeters at the store front and an increase in Arab speaking assistants, and digital navigation consoles to guide customers to various sections of the store. Interactive iPads are available to allow Shukran card members to easily assess the status of their points and fitting rooms are equipped with bells to provide immediate assistance to customers in identifying the right size and fit of garments. Centrepoint has identified ease of check out as being a major factor in the in-store experience and the pilot store provides mobile POS in key areas in-store for customers to shop instantly without waiting in the queue.

“Centrepoint new store design is part of our vision to bring shoppers in the region the best-in-class retail experience. Our store in Doha Festival City is a step towards a format for future success and is part of a dynamic process towards increasing customer satisfaction and driving sales,” said Simon Cooper, Head of Centrepoint. He added that: “Customers have responded enthusiastically to the new store format, and we anticipate successful sales results and a  more satisfying customer experience from this pilot store.” 

The new store format has been developed by FITCH, one of the world's leading retail and brand consultancy firms. “We were excited by Centrepoint’s brief and are thrilled to see the new format come to life. The Centrepoint team had a clear mandate to transform the consumer experience within their stores and accelerate business success. Their forward-thinking attitude and evolution as a digitally focused brand was strategically aligned to our vision for our clients and we are proud to have been chosen to work on Centrepoint’s new store,” says David Blair, CEO, EMEIA at FITCH.

Doha Festival City is strategically located in the Umm Salal Mohammed area of Doha, which is home to a majority of Qataris but the development plans for the area also predict a rise in the expat population within the area.

The new Centrepoint store is on the Ground and First level of Doha Festival City, near the South West parking. A full-range of the brand’s Spring Summer 2017 collection is being showcased in-store. The move marks the opening of Centrepoint’s 6th store in Qatar and the brand is scheduled to open one more store in the country in 2017.


Posted by : Dubai PR Network Editorial Team
Viewed 15000 times
PR Category : Real Estate & Retail
Posted on : Monday, April 10, 2017  3:33:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Commenting on the February 2017 MENA Hotel Benchmark Survey ...
Next Story : Landmark Group Founders Inducted into Retail Hall of Fame
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Introducing Parfums De La Bastide, an Artisanal Maison de Parfum inspired by Provence. [14146-Views]
Grand Optics Exclusive: MARNI eyewear collection [12920-Views]
Chaumet - Imperial Splendours, The Art of Jewellery Since the 18th Century [12023-Views]
Gold Collagen® to Launch in Dubai, May 2017 [10449-Views]
Azraq, the world's first refugee camp powered by renewable energy [9266-Views]
LG showcases a future of multiple savings with trendsetting smart homes [8808-Views]
Aab Modest Wear Launches in the UAE [8723-Views]
Dubai's largest Ramadan Night Market is Back! [8717-Views]
Kiko Milano Launches Tropic Heat - A Collection Full of Energy, Colour and Vibrancy [8314-Views]
Lexus Unveils All-New LC luxury Coupe to Open a New Chapter in Brand History [8259-Views]
Brand New Flagship ZIPPY store Opens in Dubai Mall Today [7168-Views]
Celebrate the Joy of Ramadan with IKEA'S Latest Collection [7155-Views]
Wella Koleston: Get ready for an Eid celebration that shimmers bright with color! [6789-Views]
Travel in style with these summer essentials from ban.do, Ted Baker, Tatty Devine & Happy ... [6783-Views]
MICHAEL KORS Mens' Accessories [6661-Views]
Stunning New Collections from Jaguar and Land Rover [6588-Views]
Perfecting the Journey with TUMI 19 Degree Global Campaign [6588-Views]
Esposa Privé's Ramadan Collection Lands in Dubai & Abu Dhabi [6490-Views]
Celebrate the Warmth of Ramadan With Graceful Shades from Baume & Mercier [6167-Views]
Exotic Perfume Worth Over AED 608,000 a Bottle Draws Fragrance Buffs at Beautyworld Middle... [6124-Views]
EUROSTAR Group expands its beauty and personal care product portfolio [5966-Views]
Sony Mobile Xperia XZ Premium available for pre-order online and in stores in UAE [5661-Views]
Siemens partners with SACGC to boost industrial technology skills in Kuwait [5661-Views]
Bubble 42 Juliette Jourdain - The Girl with the Pearl Bubble [5655-Views]
Dubai Chamber announces winners of Dubai Smartpreneur Competition [5582-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories