Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
Centrepoint Pilot ‘Store of The Future' opens its doors at Doha Festival City
 
Centrepoint Pilot ‘Store of The Future' opens its doors at Doha Festival City

Dubai, 10th April, 2017:  Centrepoint, Middle East’s largest fashion retailer, heralds the future of its retail stores with the opening of its re-designed concept format at Doha Festival City. The new store opened amidst high anticipation from customers on 5th April, 2017. It is one of the cornerstones of the shopping mall with a retail space of 58,092 sq. ft. split on 2 levels making it the fourth-largest retail offering in Doha Festival City. 

The flagship store houses a Café, Kids’ Entertainment area, and customer-centric shopping environment, where the future-focused retailer has striven to enhance the digital experience at its store for the visually-driven millennials and younger families that it is increasingly catering to. Interactive tablets are placed throughout the store prompt customers on star products and on-going deals in-store. There will also be free wifi in the store for customers. 

Service is a key element of the new store, with attention paid to the inclusion of greeters at the store front and an increase in Arab speaking assistants, and digital navigation consoles to guide customers to various sections of the store. Interactive iPads are available to allow Shukran card members to easily assess the status of their points and fitting rooms are equipped with bells to provide immediate assistance to customers in identifying the right size and fit of garments. Centrepoint has identified ease of check out as being a major factor in the in-store experience and the pilot store provides mobile POS in key areas in-store for customers to shop instantly without waiting in the queue.

“Centrepoint new store design is part of our vision to bring shoppers in the region the best-in-class retail experience. Our store in Doha Festival City is a step towards a format for future success and is part of a dynamic process towards increasing customer satisfaction and driving sales,” said Simon Cooper, Head of Centrepoint. He added that: “Customers have responded enthusiastically to the new store format, and we anticipate successful sales results and a  more satisfying customer experience from this pilot store.” 

The new store format has been developed by FITCH, one of the world's leading retail and brand consultancy firms. “We were excited by Centrepoint’s brief and are thrilled to see the new format come to life. The Centrepoint team had a clear mandate to transform the consumer experience within their stores and accelerate business success. Their forward-thinking attitude and evolution as a digitally focused brand was strategically aligned to our vision for our clients and we are proud to have been chosen to work on Centrepoint’s new store,” says David Blair, CEO, EMEIA at FITCH.

Doha Festival City is strategically located in the Umm Salal Mohammed area of Doha, which is home to a majority of Qataris but the development plans for the area also predict a rise in the expat population within the area.

The new Centrepoint store is on the Ground and First level of Doha Festival City, near the South West parking. A full-range of the brand’s Spring Summer 2017 collection is being showcased in-store. The move marks the opening of Centrepoint’s 6th store in Qatar and the brand is scheduled to open one more store in the country in 2017.


Posted by : Dubai PR Network Editorial Team
Viewed 21222 times
PR Category : Real Estate & Retail
Posted on : Monday, April 10, 2017  3:33:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Commenting on the February 2017 MENA Hotel Benchmark Survey ...
Next Story : Landmark Group Founders Inducted into Retail Hall of Fame
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks [14976-Views]
Paris Gallery Eid Gift Guide: The Watch Edit [14567-Views]
SAINT HONORE Opéra is Ideal for the Stylish Woman [13835-Views]
Joyalukkas Win Upto 60 KG gold promotion Lucky winner announced in the UAE [13359-Views]
LG G6: The Ideal Summer Vacation Companion [13335-Views]
SAINT HONORE Charisma Twist [13255-Views]
Lucky Winners celebrate winning gold bars with Malabar Gold & Diamonds – ‘BE A GOLD BULLIO... [11474-Views]
Gold Collagen® Hydrogel Mask with Second Skin Technology to Launch in Dubai in July 2017 ... [10986-Views]
Skyline University College Conducted Health and Wellness Program [10809-Views]
THEFACESHOP, White Seed brightening [10712-Views]
IKEA Reveals Hidden Shortcuts as Father's Day Gift [10522-Views]
Celebrate This Eid by Honouring your Loved Ones with a Special Gift [10492-Views]
TAG Heuer Luxury Kit [9925-Views]
Bhima Jewellers Spread Happiness this Ramadan with ‘BHIMA GIFT A SMILE' [9571-Views]
Keep your skin hydrated this summer with tips from Gold Collagen! [8985-Views]
Marion Cotillard wears Chloé to 31st Cabourg Film Festival [8808-Views]
TOD's Spring/Summer '18 Men's Collection [8442-Views]
Dubai will be ‘United in Celebration' during 10th Edition of ‘Eid in Dubai- Eid Al Fitr' [8284-Views]
Take A Sneak-peek into COÉGA Sunwear's 2018 Baby Swimwear Line [8241-Views]
Al Barwani Wins 2017 Ramadan Challenge Senior Cup Title [8143-Views]
Dsquared2 Men's and Women's Fall Winter 2017 Show [8095-Views]
deLaCour Saqra Urban- Triumph Design [7985-Views]
Celebrate Eid in 'Swiss Style' with stunning RAYMOND WEIL Freelancer [7771-Views]
New Collections at Grand Optics - Summer 2017 [7637-Views]
The Salman and Katrina relationship with Splash continues [7570-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories