Dubai PR Network, Online Press Release from Dubai and Middle East
 
Beauty, Cosmetics & Perfume(Lifestyle)
Filter PR by
  
Schwarzkopf Professional unveils Essential Looks Spring/Summer 2017 along with it's New BLONDME Range
 
Schwarzkopf Professional unveils Essential Looks Spring/Summer 2017 along with it's New BLONDME Range

Dubai, UAE – 11 April, 2017: Schwarzkopf Professional, a global leader in professional hair care, unveiled yesterday “The Essential Looks Spring/Summer 2017” at Sofitel Hotel, Dubai. Essential Looks celebrates hairdressers’ passion for hair, fashion, the future and encapsulates it into a luxuriously glossy trend book, a digital app, a breath-taking catwalk show and a stage event featuring live cuts and colours.

Taking inspiration from international fashion runways, Essential Looks condenses the looks into distinct trends that are incredibly diverse, each set to ignite creative hairdressers’ imaginations. Essential Looks has a proven track record in translating catwalk couture into reality and is now celebrating its entry into the UAE market.

Commenting on the launch of Essential Looks Spring/Summer 2017, Alexander Kiryliuk, Schwarzkopf Professional International Ambassador said, “Instilling the right training and skills is the fundamental growth driver of our industry. Through ‘Essential Looks Spring Summer 2017’, we aim to showcase and educate the hairdressers’ community about seasonal trends; along with holistic training that helps inculcate basic skills and knowledge to become a better hairdresser. The Essential Looks show is not just our image driver, exclusively developed by Schwarzkopf Professional, this single asset will help keep hairdressers at the head of a dynamic curve!”

The hair care giant features three distinctive hair styles this season:

  • OPULENT – Modern glamour inspired by the renaissance art 
  • BEAT ICON – Urban cool with laidback confidence 
  • COLORAMA – Grungy punk meets a colour explosion

Along with the Essential Looks Spring/Summer 2017 unveil, Schwarzkopf Professional also launched the new BLONDME range which is THE seasonal tool for change from the renowned brand, delivering desirable style direct to the salon door in a usable, accessible format that empowers. The last decade has established BLONDME as the go to product showcasing just how many hues, tones and colours blonde can entail. It is the range that redefined how one thinks of blonde.

“Blonde is simply iconic,” said, Andy Smith, Schwarzkopf Professional Creative Director, “Blonde is femininity, blonde is glamour, blonde is an attitude; but above all, blonde is iconic, and true iconic blondes can only be created by hairdressers with technical expertise and unlimited creativity.”

With the re-launch of BLONDME, the ultimate lightening color and care collection for top-quality blondes, Schwarzkopf Professional empowers hairdressers to create the most sophisticated and timeless shades of blonde with an unparalleled level of perfection.

 


Posted by : Dubai PR Network Editorial Team
Viewed 41559 times
PR Category : Lifestyle
Posted on : Tuesday, April 11, 2017  5:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Hydrate and protect your skin from pollutants with Nip+Man's...
Next Story : A Drop of Beauty from The Organic Pharmacy
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
SOUQ.com to Launch Half a Million Deals for White Friday 2017 [19172-Views]
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE [15610-Views]
Give the Gift of Beautiful Hair with SHOW Beauty [15549-Views]
PLAY FOR PEACE, Spread Good Vibes this Christmas [15427-Views]
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Walid Atalla... [14030-Views]
Celebrating regional artistry, creativity and talent through a passion for makeup at the a... [13725-Views]
FOREO: Futuristic Gifting Ideas [12450-Views]
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony [12407-Views]
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com [10779-Views]
TKD Lingerie: New lingerie treats for the holidays [9998-Views]
Stylish automatics from CITIZEN made for the special occasion [9638-Views]
Santa Claus is coming to town on a festive Graham Chronofighter Vintage Nose Art Ltd [9522-Views]
Alessandro International mystifies with its launch event for its Winter Collection [9516-Views]
Tissot Chrono XL - It's time to think big! [9089-Views]
Alpha Assured Assistance (AAA) Loyalty Program to ramp up loyalty landscape in the UAE [8015-Views]
ALWAYS TOP OF THE CHARTS: THE ICONS [7723-Views]
Tub Of Butter Celebrates First Birthday with 1 Dhs Coffee [7680-Views]
Ulysse Nardin Marine Torpilleur Military - The Mark of A Captain [7399-Views]
SAINT HONORE Celebrates the UAE's 46th National Day with a Limited Edition Haussman Quartz [7332-Views]
SOUQ ramps up operations ahead of White Friday Sale [6881-Views]
Experience the best of Korean beauty with Missha [6753-Views]
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents [6661-Views]
Make Room for Play and Celebration With IKEA During Dubai Design Week [5594-Views]
Dubai Shines as Global Industry Descends on Vod Dubai International Jewellery Show [5423-Views]
Dubai Sports Council Championship for Football Academies set for a “bigger and better” sea... [5032-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories