Dubai PR Network, Online Press Release from Dubai and Middle East
 
Beauty, Cosmetics & Perfume(Lifestyle)
Filter PR by
  
Schwarzkopf Professional unveils Essential Looks Spring/Summer 2017 along with it's New BLONDME Range
 
Schwarzkopf Professional unveils Essential Looks Spring/Summer 2017 along with it's New BLONDME Range

Dubai, UAE – 11 April, 2017: Schwarzkopf Professional, a global leader in professional hair care, unveiled yesterday “The Essential Looks Spring/Summer 2017” at Sofitel Hotel, Dubai. Essential Looks celebrates hairdressers’ passion for hair, fashion, the future and encapsulates it into a luxuriously glossy trend book, a digital app, a breath-taking catwalk show and a stage event featuring live cuts and colours.

Taking inspiration from international fashion runways, Essential Looks condenses the looks into distinct trends that are incredibly diverse, each set to ignite creative hairdressers’ imaginations. Essential Looks has a proven track record in translating catwalk couture into reality and is now celebrating its entry into the UAE market.

Commenting on the launch of Essential Looks Spring/Summer 2017, Alexander Kiryliuk, Schwarzkopf Professional International Ambassador said, “Instilling the right training and skills is the fundamental growth driver of our industry. Through ‘Essential Looks Spring Summer 2017’, we aim to showcase and educate the hairdressers’ community about seasonal trends; along with holistic training that helps inculcate basic skills and knowledge to become a better hairdresser. The Essential Looks show is not just our image driver, exclusively developed by Schwarzkopf Professional, this single asset will help keep hairdressers at the head of a dynamic curve!”

The hair care giant features three distinctive hair styles this season:

  • OPULENT – Modern glamour inspired by the renaissance art 
  • BEAT ICON – Urban cool with laidback confidence 
  • COLORAMA – Grungy punk meets a colour explosion

Along with the Essential Looks Spring/Summer 2017 unveil, Schwarzkopf Professional also launched the new BLONDME range which is THE seasonal tool for change from the renowned brand, delivering desirable style direct to the salon door in a usable, accessible format that empowers. The last decade has established BLONDME as the go to product showcasing just how many hues, tones and colours blonde can entail. It is the range that redefined how one thinks of blonde.

“Blonde is simply iconic,” said, Andy Smith, Schwarzkopf Professional Creative Director, “Blonde is femininity, blonde is glamour, blonde is an attitude; but above all, blonde is iconic, and true iconic blondes can only be created by hairdressers with technical expertise and unlimited creativity.”

With the re-launch of BLONDME, the ultimate lightening color and care collection for top-quality blondes, Schwarzkopf Professional empowers hairdressers to create the most sophisticated and timeless shades of blonde with an unparalleled level of perfection.

 


Posted by : Dubai PR Network Editorial Team
Viewed 11547 times
PR Category : Lifestyle
Posted on : Tuesday, April 11, 2017  5:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Hydrate and protect your skin from pollutants with Nip+Man's...
Next Story : A Drop of Beauty from The Organic Pharmacy
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Michael Kors Launches Capsule Kaftans and Handbags for Middle Eastern Markets [15506-Views]
Wake Up to Healthier, Hydrated Nails: Sally Hansen Launches Moisture Rehab™ Overnight Nail... [14060-Views]
Kérastase Paris launches natural and luxurious Aura Botanica line in the GCC [11291-Views]
Wellbeing Medical Centre - ULTRAFORMER III Best and latest Anti-Ageing treatments [10834-Views]
LG captivates the imagination of the MEA design community with revolutionary OLED signage [10687-Views]
Finally a Body that fits you! Cryolipolysis Fat Freeze [10291-Views]
Sandro Announces Expansion within The Middle East [9961-Views]
Performance for the passionate: Nikon D7500 is ready to exceed expectations for photograph... [9522-Views]
New York-Based Urban Artist creates masterpiece at Shoeciti in Dubai [8125-Views]
Introducing JOHNSON'S® NEW Vita-Rich range with Cocoa Butter [7552-Views]
Middle East and African beauty and personal care market to grow to US$34.5 billion by 2021... [7326-Views]
Dubai Design & Fashion Council Launches DDFC Membership to Support Sustainable Development... [7241-Views]
Volume Reveal mascara Ultra Black Collection [7168-Views]
COÉGA Sunwear Teams Up With GO Sport on Exclusive SS17 Swimwear Collection [7039-Views]
IKEA Introduces Limited Edition ‘Art Event 2017' Contemporary Drawing Collection [6893-Views]
Chloé eyewear introduces the new "Nola" sunglasses collection [6814-Views]
Doha Bank Re-ignites Qatar's Property Market with New Loan Offer at 3.99% with 12 Months P... [6594-Views]
Ulysse Nardin Marine Regattav [6344-Views]
du Football Champions awarded Gold for its successful engagement of UAE youth [6289-Views]
Win up to 30 Kilos of Gold in 18 Days at Malabar Gold & Diamonds [6240-Views]
Sheikh Khalid Al Qassimi Steers Peugeot 3008DKR to Victory [6185-Views]
New INFINITI Q60 sports coupe: designed and engineered to perform [6155-Views]
Interstuhl launches VINTAGEis5 chair in the GCC [5838-Views]
Al-Futtaim Motors launches the UAE's first hybrid truck [5667-Views]
UAE Exchange Hiring on-the-spot at Careers UAE [5545-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories