Dubai PR Network, Online Press Release from Dubai and Middle East
 
Beauty, Cosmetics & Perfume(Lifestyle)
Filter PR by
  
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr
 
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr

Dubai, UAE, April 19, 2017 - The first ever TRESemmé Hair Academy was launched on April 18th in Warehouse Four, Al Quoz, Dubai, UAE. Exclusive invites were sent to senior hairstylists from elite salons all across Dubai to attend a full day workshop conducted by TRESemmé experts/ambassadors - Georges El Mendelek - one of the most sought-after celebrity hairstylists from Lebanon and Alanoud Badr (Fozaza) - a hugely popular fashion designer and fashion influencer.

The TRESemme Hair Academy aims to bring all those hairstyles we see at NYFW, and the likes, which seem so hard to achieve, easily accessible in 7 minutes through this initiative. 

The workshop consisted of masterclasses held by both Georges and Alanoud. Georges' masterclass was all about hairstyling techniques with a special focus on braids whereas Alanoud's masterclass gave the attendees an insight into how hair and fashion come together to create a look that's truly iconic. The masterclasses were given to top salon stylists as this is TRESemmé’s way to reach to its customers. The customers of the brand go to these stylists to do their hair and if their stylist create the perfect look with TRESemmé, so can they!

After both the masterclasses, various elimination tasks were held and the group of attending stylists was boiled down to only six finalists. These finalists had to then create a day look and a night look based on everything they had learned from the experts. Clothes were provided by Desigual - a Spanish clothing brand known for its patchwork designs, intense prints, innovative graffiti art and asymmetrical designs. The brand is available in stores all across Dubai, including Dubai Mall and Mirdiff City Centre. Makeup was provided by Misslyn Arabia (available in Paris Gallery and online via their Instagram page).

The final twelve looks were then showcased in a fashion show and the winner Sugandh Dariya was selected by Georges and Alanoud. The whole event was live streamed on Facebook and Twitter reaching audiences in the UAE, Kuwait , Oman and Bahrain. 

The chosen winner gets to be a part of the TRESemmé hairstyling TRES squad at the New York Fashion Week Fall/Winter 2017 working with some of the biggest names in the world of fashion.   

 



Posted by : Dubai PR Network Editorial Team
Viewed 42926 times
PR Category : Lifestyle
Posted on : Thursday, April 20, 2017  3:31:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Fa Soft & Control
Next Story : Tame Your Beard with The Art Of Shaving
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
MAC - Hyper Real Glow [23485-Views]
Introducing Vitabrid C12, a brand-new, proprietary form of active Vitamin C being used for... [22356-Views]
M∙A∙C Mineralize Total Detox [22234-Views]
5 things to know about collagen [13932-Views]
Fresh Hair in an Instant with SHOW Beauty [13206-Views]
PUMA and Sahntell Martin Unveil Debut Collection [11804-Views]
Amadeo® Fleurier 39 “Fan” [11120-Views]
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March 28th to A... [9974-Views]
Mother's Day Gift Guide 2018 from The Little Birdy Group [9675-Views]
Moreish Café in Dubai introduces a healthy Quinoa Burrito [9370-Views]
True Colours [9126-Views]
Robinsons Honored for Outstanding Store Design [9065-Views]
UAE Team Emirates' Mirza Takes Gold at Asian Cycling Championships [8375-Views]
Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO [8339-Views]
WGS 2018: Opening Session Highlights Importance of Embracing Smart Living to Enhance Quali... [8235-Views]
Splash receives 2 awards [8217-Views]
Arab Duo Showcase Team's Potential in Final Stage of Dubai Tour [7241-Views]
RAK Hospital launches the biggest weight-loss challenge in association with MoHAP, RAK [7113-Views]
2XL launches Malmo Bed with floral designs for a vintage shabby chic inspired master bedro... [6808-Views]
Food Lovers Rejoice: Dubai Food Festival Is Back This Month [6442-Views]
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018 [6436-Views]
Mealtop, Introducing a Whole New Dessert Experience [5886-Views]
Al Ahli Holding Group to redefine the UAE value shopping category through an AED 1.25 bill... [5716-Views]
Optim-Eyes Lashes & Brows with Filorga [5704-Views]
British Orchard Kids Kingdom Nursery wins Sharjah Economic Excellence Network Award [5453-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories