Dubai PR Network, Online Press Release from Dubai and Middle East
 
Beauty, Cosmetics & Perfume(Lifestyle)
Filter PR by
  
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr
 
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr

Dubai, UAE, April 19, 2017 - The first ever TRESemmé Hair Academy was launched on April 18th in Warehouse Four, Al Quoz, Dubai, UAE. Exclusive invites were sent to senior hairstylists from elite salons all across Dubai to attend a full day workshop conducted by TRESemmé experts/ambassadors - Georges El Mendelek - one of the most sought-after celebrity hairstylists from Lebanon and Alanoud Badr (Fozaza) - a hugely popular fashion designer and fashion influencer.

The TRESemme Hair Academy aims to bring all those hairstyles we see at NYFW, and the likes, which seem so hard to achieve, easily accessible in 7 minutes through this initiative. 

The workshop consisted of masterclasses held by both Georges and Alanoud. Georges' masterclass was all about hairstyling techniques with a special focus on braids whereas Alanoud's masterclass gave the attendees an insight into how hair and fashion come together to create a look that's truly iconic. The masterclasses were given to top salon stylists as this is TRESemmé’s way to reach to its customers. The customers of the brand go to these stylists to do their hair and if their stylist create the perfect look with TRESemmé, so can they!

After both the masterclasses, various elimination tasks were held and the group of attending stylists was boiled down to only six finalists. These finalists had to then create a day look and a night look based on everything they had learned from the experts. Clothes were provided by Desigual - a Spanish clothing brand known for its patchwork designs, intense prints, innovative graffiti art and asymmetrical designs. The brand is available in stores all across Dubai, including Dubai Mall and Mirdiff City Centre. Makeup was provided by Misslyn Arabia (available in Paris Gallery and online via their Instagram page).

The final twelve looks were then showcased in a fashion show and the winner Sugandh Dariya was selected by Georges and Alanoud. The whole event was live streamed on Facebook and Twitter reaching audiences in the UAE, Kuwait , Oman and Bahrain. 

The chosen winner gets to be a part of the TRESemmé hairstyling TRES squad at the New York Fashion Week Fall/Winter 2017 working with some of the biggest names in the world of fashion.   

 


Posted by : Dubai PR Network Editorial Team
Viewed 34434 times
PR Category : Lifestyle
Posted on : Thursday, April 20, 2017  3:31:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Fa Soft & Control
Next Story : Tame Your Beard with The Art Of Shaving
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
SOUQ.com hosts two-day Samsung carnival with incredible offers on Mobiles, Wearables and A... [11309-Views]
Perfect Fragrances to Celebrate Eid [9870-Views]
100 New Ways to Transform Your Home With the New Ikea Catalogue [9254-Views]
Next Major Smartphone From LG to Feature First-Ever OLED FullVision Display [8095-Views]
LG V30 to Elevate Smartphone Camera to New Heights [8028-Views]
GCC's premium home appliance market to thrive with LG SIGNATURE [7210-Views]
A Post-Summer Pigmentation Saviour from MZ SKIN [7161-Views]
COÉGA Sunwear Launches Contemporary Autumn/Winter '17 Conservative Swimwear [6978-Views]
Michael Kors Debuts New Bancroft Handbag Collection [6795-Views]
Introducing the Fall 2017 GUESS Accessories Collection Advertising Campaign [6442-Views]
Six Down, Two to Go - ADSB Keeps Up Pace in Delivering Ships to Kuwait [6051-Views]
Eid Al Adha with Paule Ka Fall-Winter '17 [5886-Views]
International SOS and Control Risks Advise Pilgrims Worldwide Ahead of Hajj 2017 [5557-Views]
Global Jewellery Retail Chain Joyalukkas signs Award-Winning Bollywood Actress Kajol Devga... [5368-Views]
Emily Ratajkowski wears Salvatore Ferragamo eyewear [5313-Views]
UAE is likely to see increased cashless transactions by 2020: Xpress Money's Strategy & Di... [5136-Views]
ICONIC announces ICONIC KIDS- Born Different [4996-Views]
Patrimony Collection Excellence Platine [4837-Views]
New UAE Space Agency Board of Directors Holds First Meeting [4801-Views]
Zenith Chronomaster El Primero Full Open [4599-Views]
Highly Anticipated Audemars Piguet Royal Oak Extra-thin Arrives in the Middle East [4587-Views]
UAE Team Emirates to Make Vuelta a España Debut [4294-Views]
Dubai Land Department's ‘Ejari' smart application protects the right of all parties [4166-Views]
Turkish Airlines' cross-continental flights are more comfortable now with the baby packs s... [4044-Views]
"WATHIQATI" Receives the highest number of documents since its launch from a Nat... [4002-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories