Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
We might have arrived from many different nations, but the UAE is our home, IKEA research reveals
 
We might have arrived from many different nations, but the UAE is our home, IKEA research reveals

Survey insights on UAE Residents’ views support IKEA’s global Life at Home research, embodied by IKEA UAE’s – Home is Here Campaign

Dubai, United Arab Emirates, May 8, 2017:  UAE residents consider the UAE their home and are living here in excess of five years, a piece of research by Swedish home furnishing retailer, IKEA - part of Al-Futtaim group of companies, has unveiled. 

When asked where they would call home, 93% revealed their strong attachment to the country by citing the UAE, whilst more than two-thirds of those questioned have lived here for more than five years. 

The research, which was commissioned by IKEA to accompany its latest regional advertising campaign, Home is Here, aimed to understand what transforms a house into a home – which in the UAE is often rented and not owned. 

The insights revealed that for most (more than 60%), the kitchen is the heart of the home. Many cited that the activities that took place in the kitchen, made the house feel more like home to them. Whether it was cooking with friends and family, (32%) or being able to make a mess in the kitchen freely (30%). Additionally, almost a quarter of the respondents (23%) when asked “What makes your ‘home’ a home?” responded that home was being able to relax and regularly throw a house gathering.

These insights into the UAE’s love of entertaining also positions us to be a very welcoming nation, for example, frequently hosting meal gatherings and inviting friends and family over to share that experience. Over three-quarters’ of the respondents (76%), have hosted at least one such gathering in the past month.  

UAE residents living with either their own children or younger siblings, had their own light-hearted, insights to share. Over half these respondents cook almost daily with the younger family members, highlighting the importance of quality family time. Whilst the polls also showed that almost 60% of the respondents let their children jump on their beds, and in retrospect, the kids were the messiest residents of the household (45%).

Whilst many people spend significant time and money in decorating their home, IKEA was also keen to find out what household items make its inhabitants feel most homely. Over half of the respondents (53%), believed that it was ‘the little things’ around the house that made it feel more like home. Whether it was the pillows, the accessories, the customized picture frames or the plant pots, as opposed to larger furniture items.

Vinod Jayan, Regional General Manager – IKEA UAE, Qatar, Egypt and Oman said, “To see that most residents view the UAE as their home just goes to show what a great place it is to live and highlights the fact that more and more people are choosing to lay down their roots here. At IKEA we know that your house is very much a part of that feeling of belonging and that the kitchen is at the heart of everyone’s home – whether it is entertaining friends or spending time with family. This is the reason for us to launch our latest campaign, Home is Here – we want to remind you that it is not about where you come from, but all the things you do in your house that turns it into your happy home.”

Posted by : Dubai PR Network Editorial Team
Viewed 7399 times
PR Category : Home, Furniture and Interiors
Posted on : Monday, May 8, 2017  1:09:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Caparol Unveils Their New Consumer Experience Center in Duba...
Next Story : Zara Home New Spring-Summer '17 Campaign New Floral
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
SALLY HANSEN Nail Trend Report FREE FORM & NEGATIVE SPACE [19337-Views]
Ulysse Nardin - Classic Dual Time Enamel [18471-Views]
Louis Moinet - Stardance brings down the stars for Eid Al Fitr [18105-Views]
The Admiral sets sail on an ocean of colours [18001-Views]
RAYMOND WEIL Shine Etoile makes a stunning Eid gift [17812-Views]
CITIZEN L… Ideal for the Stylish Woman this Eid [17672-Views]
Citizen Presents Three Stunning New Models for Father's Day [16513-Views]
Joyalukkas presents ¼ Kilo Gold to the Winner of the ongoing ‘Joyalukkas Shop & Win Upto 6... [16360-Views]
Celebrate Father's Day in 'Swiss Style' with RAYMOND WEIL [15402-Views]
Happy Father's Day with Ulysse Nardin Executive Skeleton Tourbillon [15043-Views]
SAINT HONORE Opéra is Ideal for the Stylish Woman [12212-Views]
Paris Gallery Eid Gift Guide: The Watch Edit [12023-Views]
Joyalukkas Win Upto 60 KG gold promotion Lucky winner announced in the UAE [11883-Views]
SAINT HONORE Charisma Twist [11560-Views]
LG G6: The Ideal Summer Vacation Companion [10156-Views]
Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks [9980-Views]
First SUC Regional Workshop on Open Source in Technologies for Libraries [9784-Views]
Cook Smart with LG this season [9772-Views]
Skyline University College Conducted Health and Wellness Program [8461-Views]
TAG Heuer Luxury Kit [7942-Views]
IKEA Reveals Hidden Shortcuts as Father's Day Gift [7405-Views]
Lucky Winners celebrate winning gold bars with Malabar Gold & Diamonds – ‘BE A GOLD BULLIO... [7393-Views]
THEFACESHOP, White Seed brightening [7320-Views]
Marion Cotillard wears Chloé to 31st Cabourg Film Festival [6869-Views]
Bhima Jewellers Spread Happiness this Ramadan with ‘BHIMA GIFT A SMILE' [6710-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories