Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Aab Modest Wear Launches in the UAE
 
Aab Modest Wear Launches in the UAE

Dubai, UAE, May 17, 2017:  London-based modest fashion label Aab, has launched in the UAE in collaboration with Debenhams – a franchise of M.H. Alshaya Co. The brand that has gained international recognition since unveiling its first collection in 2007 has launched this week in seven Debenhams stores across the UAE, Kuwait, KSA and Bahrain, with more launches planned across the region later in the year.

After finding it increasingly difficult to shop for fashionable modest clothing pieces that were stylish and mirrored that with her busy modern lifestyle, London-born Muslim Nazmin Alim founded fashion label Aab. The brand has hit the spot for many style-savvy ladies seeking conservative yet practical wardrobe essentials, propelling Aab almost immediately to the forefront in the modest clothing sector across the globe.

The brand offers an elegant range of clothing, with pieces including hoodies, turtleneck slips, kimonos and cover up jumpsuits, as well as a variety of hijabs and abayas for every occasion. The brand creates luxurious yet street style inspired clothing for the everyday woman, whether she’s always on the go, a stay-at-home mother or a university student. 

Aab’s items are lightweight and airy and perfect for the Middle East climate. Every piece is carefully hand finished, with full attention to detail, ensuring each item of clothing is delivered with the highest of quality. 

“We started Aab almost a decade ago as a label that not only redefined modest fashion, but also one that catered for everyday modern wardrobe staples that were thoughtfully designed with the highest quality,” says Alim, who is also the brand’s Creative Director. “We couldn’t be happier to continue our journey through our partnership with Debenhams, which has led us into the Middle East, where a large proportion of our customers originate from.”

Jeanette Whithear, Debenhams’ Trading Director International, adds, “We are delighted to introduce the Aab range to our UAE stores. Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant to both our international customers.” 

Aab is now available in three Debenhams stores across the UAE, including The City Centre Mirdif and Mall of the Emirates in Dubai and Yas Mall in Abu Dhabi.


Posted by : Dubai PR Network Editorial Team
Viewed 22930 times
PR Category : Fashion
Posted on : Wednesday, May 17, 2017  6:23:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Esposa Privé's Ramadan Collection Lands in Dubai & Abu Dhabi
Next Story : Travel in style with these summer essentials from ban.do, Te...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
100% Vegan New… Body Yogurts 15 Seconds to Glowing Healthy-looking Skin Spoon It on [14896-Views]
Therése Neaimé- Sold to perfection [13304-Views]
Linda Paradis brings non-invasive ink removal to Dubai [11761-Views]
Timeless Ties [7924-Views]
Sony's PXW-Z280, World's first 4K 3-chip Camcorder with new 1/2-type Exmor R CMOS Image Se... [7387-Views]
IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections [7381-Views]
Martin Hoping for Amstel Gold as Irishman Leads Team to Ardennes Classics [7363-Views]
HP's New High-Performance Workstations Push Creative and Technical Workflows to the Limit [6869-Views]
Tommy Hilfiger's SS2018 men's and women's watch collection [6814-Views]
COLAB - Dry Shampoo [6368-Views]
Boss watches presents the Ocean Edition [6277-Views]
The Chronofighter Grand Vintage by Graham is exactly as big as it appears in the mirror [6204-Views]
Accessories Collection 2018 Gentleman Attitude [6167-Views]
Al-futtaim Names Its New Dubai Lifestyle Mall – ‘Festival Plaza' [6118-Views]
ORANGE & BERGAMOT Awaken the Cult Icon New Additions [5966-Views]
Skyline Mega Fitness Challenge Sparked Positivity and Happiness [5929-Views]
MG Motor and Al Yousuf Motors Open New Dubai Showroom [5551-Views]
FOREO delivers the ultimate festival survival kit for a glow-on-the-go. [5087-Views]
Latifa bint Mohammed visits PCFC's stand at DIGAE, hails state-of-art initiatives [5075-Views]
Summertime Beauty Picks at Glambeaute.com [5057-Views]
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+ [4965-Views]
Sony unleashes refined creativity with the new FS5 II [4813-Views]
Get the best bargains at Dragon Mart's End of Season Clearance Market [4654-Views]
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds [4337-Views]
Skyline University College Economics Day 2018: One Step towards Tomorrow [4185-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories