Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
Aab Modest Wear Launches in the UAE
 
Aab Modest Wear Launches in the UAE

Dubai, UAE, May 17, 2017:  London-based modest fashion label Aab, has launched in the UAE in collaboration with Debenhams – a franchise of M.H. Alshaya Co. The brand that has gained international recognition since unveiling its first collection in 2007 has launched this week in seven Debenhams stores across the UAE, Kuwait, KSA and Bahrain, with more launches planned across the region later in the year.

After finding it increasingly difficult to shop for fashionable modest clothing pieces that were stylish and mirrored that with her busy modern lifestyle, London-born Muslim Nazmin Alim founded fashion label Aab. The brand has hit the spot for many style-savvy ladies seeking conservative yet practical wardrobe essentials, propelling Aab almost immediately to the forefront in the modest clothing sector across the globe.

The brand offers an elegant range of clothing, with pieces including hoodies, turtleneck slips, kimonos and cover up jumpsuits, as well as a variety of hijabs and abayas for every occasion. The brand creates luxurious yet street style inspired clothing for the everyday woman, whether she’s always on the go, a stay-at-home mother or a university student. 

Aab’s items are lightweight and airy and perfect for the Middle East climate. Every piece is carefully hand finished, with full attention to detail, ensuring each item of clothing is delivered with the highest of quality. 

“We started Aab almost a decade ago as a label that not only redefined modest fashion, but also one that catered for everyday modern wardrobe staples that were thoughtfully designed with the highest quality,” says Alim, who is also the brand’s Creative Director. “We couldn’t be happier to continue our journey through our partnership with Debenhams, which has led us into the Middle East, where a large proportion of our customers originate from.”

Jeanette Whithear, Debenhams’ Trading Director International, adds, “We are delighted to introduce the Aab range to our UAE stores. Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant to both our international customers.” 

Aab is now available in three Debenhams stores across the UAE, including The City Centre Mirdif and Mall of the Emirates in Dubai and Yas Mall in Abu Dhabi.

Posted by : Dubai PR Network Editorial Team
Viewed 17617 times
PR Category : Fashion
Posted on : Wednesday, May 17, 2017  6:23:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Esposa Privé's Ramadan Collection Lands in Dubai & Abu Dhabi
Next Story : Travel in style with these summer essentials from ban.do, Te...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Glamazle.com promises customers the perfect wings with its assortment of eyeliners and mas... [9693-Views]
Credit FAQ Discusses Potential Implications Of Qatar Boycott For Gulf Cooperation Council ... [9522-Views]
SOUQ.com hosts two-day Samsung carnival with incredible offers on Mobiles, Wearables and A... [9382-Views]
Protect your hair this summer with SachaJuan's Over Night Hair Repair [9138-Views]
Perfect Fragrances to Celebrate Eid [7906-Views]
Next Major Smartphone From LG to Feature First-Ever OLED FullVision Display [6673-Views]
Eberhard & Co. SCAFOGRAF 300 timepiece [6631-Views]
Da Vinci With Moon Phase: Homage to an Icon [6612-Views]
100 New Ways to Transform Your Home With the New Ikea Catalogue [6277-Views]
Corum Bubble Skull [6167-Views]
LG V30 to Elevate Smartphone Camera to New Heights [6082-Views]
Michael Kors Access Expands With New Smartwatches, New Apps, New Faces and New Markets [5740-Views]
ERICSSON joins Zain Kuwait-led utilities digital transformation project [5734-Views]
RAYMOND WEIL: Distinctive Freelancer 1212 Automatic for the elegant man [5734-Views]
Introducing the Fall 2017 GUESS Accessories Collection Advertising Campaign [5728-Views]
Michael Kors Debuts New Bancroft Handbag Collection [5624-Views]
The Veranda, your neighborhood backyard bistro, is now open at Hyatt Regency Dubai Creek H... [5582-Views]
SAINT HONORE: Opera resplendent with refreshing burst of freshness makes ideal Eid gift [5551-Views]
Jewel Corner opens an elegant new kiosk at Al Barsha Mall [5398-Views]
BOVET artisans introduce new dial materials Aventurine and Meteorite [5392-Views]
COÉGA Sunwear Launches Contemporary Autumn/Winter '17 Conservative Swimwear [5368-Views]
GROHE Blue Home – the private watersource for ultimate taste and enjoyment [5283-Views]
GCC's premium home appliance market to thrive with LG SIGNATURE [5167-Views]
Malabar Gold & Diamonds receives Gemfield's ‘Retail Jeweller India Award' [5057-Views]
Six Down, Two to Go - ADSB Keeps Up Pace in Delivering Ships to Kuwait [4984-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories