Challenge, innovate and play – when it comes to pioneering design, the world’s favorite eyewear brand never fails to surprise!
Dubai, UAE, May 25, 2017: This summer Ray-Ban takes fun into the Major League with a line-up that goes beyond all expectations. From legendary icons to fresh new talents and high-performance competitors, this season’s collection sets the standard for one-of-kind style with must-have status and superior vision quality. And in true Ray-Ban style, when it comes to the sun, it’s all about lenses. So what’s new?
First up, innovative flat lens-over-frame constructions revamp DNA shapes for a clean-cut perspective on full-metal style: introducing Blaze and the sharp onesie lens!
Made exclusively for confident individuals who are not afraid to break the rules, this eye-catching new lens construction redefines timeless profiles with colorful energy and a luminous new edge. Featured on original Ray-Ban icons: including the Clubmaster, Shooter, Round and a provocative new feminine cat – Blaze inspires free spirits to dare life in style with the forever young spirit of Ray-Ban.
Flaunting dark mirror shades in contemporary colors and fine, shiny metal frames, this all-new flat shield lens construction redefines the unmistakable shape of the original Shooter for urban style hunters who are looking for a twist. Available in original Arista, sleek silver, new copper or blue and modern demi-gloss black, icon-inspired design has never made such a statement: always contemporary, always 100% Ray Ban.
Close on its heels, the evolution of history’s most defining shape also takes on a sharp urban slant: Round goes flat-mirror-over-frame. Offsetting the original metal tones of the full-metal structure, contemporary gradient mirror or original G-15 shades are clean-cut to the profile of this retro classic shape for an irreverent subversion of vintage-cool Ray-Ban style.
But that’s not all – reimagining the bold profile of the original Clubmaster through the same new construction, Ray-Ban takes it up a notch by adding textural contrasts. Fine flat-metal volumes in brushed, striped and demi-gloss finishes, are juxtaposed with flat lenses in colorful flash and mirror shades to highlight the cutting-edge sophistication of timeless icons with bohemianurban appeal.
And making sure that all bases are covered, a daring new cat-eye shape explores the seductive power of sharp urban style with a luminous edge. Sophisticated textures on flat-metal frames contrast brushed, striped and demi-gloss finishes with colorful flat flash and mirror shades to reveal the edgy charm of trendsetters who like to provoke.
The collection includes also:
Next in line, a hero of cosmopolitan design returns with a playful new angle on street-smart style: Round metal goes full color. Revisited with multi-tone gradient sunshades and punchy color combinations, this cut-off variation on an iconic must-have brings a burst of color to the look of modern style brokers who like to push the limits – #Ittakescourage to have fun!
And when it comes to color in the sun, Ray-Ban saves the best for last: Welcome to the summer 2017 edition of Chromance – for eyes that love color!
Launched on three exciting new sun styles for high-energy men and women, the world’s most advanced polar lenses will take your eyes on an extraordinary new journey through life, tracking and fine-tuning light to make colors brighter, lighter and sharper for superlative vision quality that moves as fast as you do.
Available in super versatile shiny silver, gold or cool matt gunmetal, this high-flying emblem of original Ray-Ban style flaunts an oversize metal shape and on-trend double bridge with advanced gradient mirror Chromance shades – for exceptional full-color vision, guaranteed.
Never judge a book by its cover: Jackie Ohh goes state-of-the-art! Available in classic black or havana, this distinctive frame offers head-turning, feminine style with a secret: Chromance mirror gradient shades transform an icon of trendsetting glamor into an ambassador of high performance style. For women who know what they want to see, and how they want to be seen – wherever they are, whatever they do.
Revolutionary lenses rely on extraordinary support – Ray-Ban has it covered! With its stylish double bridge and lightweight, rimless shape, this high volume (size 63) frame features flexible, impact absorbing features and the world’s most advanced lens technology for larger than life, dynamic players who demand nothing but the best in vision quality and comfort.
So, the sun is out, but what if authentic cool is not only about fun in the sun? Exploring optical design from fresh perspectives, this season Ray-Ban dares its wearers to do what they do best: go beyond the trends – make them!
Whatever your prerogative, from active, super functional designs to trendsetting icons, the focus is always on making a statement in absolute style.
Evolving unmistakable Ray-Ban trends, classic metal frames in tones of gold, silver, copper and demi-gloss black and distinctive new havanas complete an optical revolution: Round double bridge. Always fighting perfection, DNA details and authentic materials shift the focus from color to form – for style that means it.
And it doesn’t stop here – what goes around, comes around! The round optical revolution continues on rimless metal cut-off shapes with understated metal/color combinations and refined textural contrasts, and super-functional new plastic and carbon fiber frames with bright rubber details, for lightweight looks that are as comfortable as they are style savvy.
Easy to wear combinations of matt and shiny metal in both classic metal tones and modern blue or turtledove, make this small-fit, lightweight frame as unique as it gets. For urban individuals who like to move with the times.
Light, flexible and made to be worn, chic matt finishes and transparent tones, fine bi-color carbon textures and bright, impact-absorbing rubber details give this nylon and carbon fiber frame a playful, yet easy to match aesthetic that is designed to roll with the punches.
Rich color layers and unmistakable design details turn up the volume on smart new shapes for contemporary style that is impossible to ignore! Trendy layers with unique spotted tones over colored havanas give a retro-edge to this optical look, while shiny black and classic havana offer super easy to match. Ray-Ban 2017 – whatever your style, make whatever you see a bold expression of life lived in color!
And last, but not least, Ray-Ban breaks the mold with a uniquely feminine, extreme new cat eye. Framing the seductive gaze of modern women with a wide range of fun bi-layer colors, vivid contemporary tones and versatile classics are layered over colored havanas and luminous tones, and paired with brushed flat metal temples for a powerful, 100% Ray-Ban look.
Ray-Ban 2017 - whatever your style, make whatever you see a bold expression of life lived in color!