Dubai, UAE, June 3, 2017: A breakthrough in hair care, Biolage Raw takes beauty to the next level. The new sustainable range, made from all-natural ingredients is launching this month in the UAE. For the first time ever, the new professional, do-good, feel-good hair care range integrates effectiveness, beauty, naturality, and sustainability.
Biolage RAW is an entirely new idea in the world of beauty. As a fresh and innovative concept offering a natural edge, the next generation of Biolage RAW lives up to the promise of its name: it is real, authentic and wholesome, meeting the beauty desires of today’s consumer. 70 to 100% of the active formulas are from natural-origin sources that meet the most rigorous standards.
To support its promise to natural-conscious consumers, Biolage RAW is recyclable and up to 99% biodegradable, and does not contain artificial ingredients such as sulfates, silicon, parabens or colorants. As part of its sustainability ethos, Biolage RAW takes care to ensure that its bottles are made from recycled plastic and sources its ingredients from local communities across the world. Moreover the funds raised from sales are driven back into supporting these very communities.
The ingredients in Biolage RAW are a blend of all-time favorite natural products like coconut oil, shea butter, ginger, olive oil, kiwi, and honey to offer a unique sensorial experience, crafted for truly professional results.
Biolage RAW comes in three ranges – Nourish (for dry, dull hair), Recover (for stressed, sensitized hair) and Uplift (for flat, fine hair). The range also includes its Replenish Oil-Mist, a multi-tasking six-oil daily treatment for all hair types. Including olive, sunflower and borage oils, the Replenish Oil-Mist can be used as a pre-shampoo treatment for fine hair, as a blow- dry aid for medium hair, as a smoothing agent for curly hair, as an overnight treatment for coarse hair and as a conditioner for all hair types.
As part of its launch initiative, Biolage RAW is inviting sustainably minded enthusiasts to join its #LIVERAW community and to take the #LIVERAW challenge. This is a daily commitment to living an authentic lifestyle and helping to create a better planet through eco-friendly, sustainable, thoughtful ‘raw living’ practices that will make the world a better place.