The three themed ‘Ramadan’ inspired palette is set to trend across the region
Dubai, June 11, 2017: Caparol Paints, a global provider of German paint and coating solutions, has unveiled a new range of painting innovation for the region. The Ramadan 2017 collection is poised to be Caparol’s finest Arabian aesthetic impact for walls of residential and commercial properties. The new collection caters to the aesthetic and climatic needs of the Middle Eastern consumers, in addition to giving a glimpse of the Arabian culture during the holy month of Ramadan.
Inspired by the traditional Ramadan decorations on buildings in the GCC countries, this collection features classic and sophisticated designs to refresh and redefine homes during the holy month and beyond. In addition to Caparol Paints’ wide variety of paints and emulsions across the market, the Ramadan series will feature warm colours, patterns and textures. Keeping in mind the spirit of Ramadan and the modern trends, the new and fresh range of colours will create a variety of styles while keeping it modest and contemporary.
Commenting on the launch of new colour collection, Mr. Mowaffaq Balish, Commercial Director Middle East at Caparol Paints, said, “It is truly an exciting year for Caparol Paints as we have been able to incorporate the rich Arabic culture in our products thus creating the ‘Ramadan collection’. With ‘Ramadan 2017’ collection we are aiming to bring the festival’s unique aesthetical appeal to the modern living and commercial spaces. And from all at Caparol Paints we wish you an auspicious and blessed Ramadan.”
“The ‘Ramadan Collection’, a range of waterbased emulsion products, comes to the market with distinctly unique features. The paint gives a touch of silky smoothness and brightness to living space walls, and are made to provide consistently better and longer protection across a wide range of applications. The product range is recommended for interior decorations of surfaces like concrete, plaster, gypsum and wooden surfaces.,” he added.
The product was developed by Caparol’s Color Design experts based on extensive research into everything consumers want. The collection of earth tones with strong colours and different textures, form a nice selection palate for interior design. The overall impression conveyed is a mix of quiet, subdued, and relaxed. The home is a place everyone is happy to come back to each day and this collection ensures home is never boring and plain again, with the strong ‘Makhmalia’ designs. The main colour themes include ‘Metallic collection - Gold, Silver and Bronze’ , ‘Makhmalia Collection - Brown, Beige and Pink’ and ‘Earth Tones - Maroon, Brown, Orange, Blue and Green.’
All spaces can be personalised with a distinctive blend of colours – turning an ordinary wall into a piece of art. With this collection’s warm colours, the home is given a sense of comfort and the wide range of metallic finish colours (such as gold, bronze and silver) with a trendy vibe, thus providing a classic neutral tone and a luxury look.
Caparol Paints has always been at the forefront of innovation with a highly sophisticated research and development department that constantly innovates technologies and manufacturing techniques complementing the local market conditions.
Caparol Paints has registered a strong growth in the Middle East. Through its wide range of products, Caparol brings German paint technology while focusing on brining the best appealing colours and paint textures. The brand has also made headway in sustainability by paying attention to quality and the aspects for balancing economic, environmental and quality of life.