June 2017 Dubai, U.A.E: Minerva Research Labs launches Gold Collagen® Hydrogel Mask in the Middle East. This innovative face mask is clinically proven to significantly reduce the appearance of signs of ageing, improve skin hydration along with skin radiance and luminosity, and help promote an even skin tone and reduce pigmentation.
With its “second skin” technology, Gold Collagen® Hydrogel Mask fits the soft facial contours perfectly. Upon contact with the skin, the Gold Collagen® Hydrogel Mask provides an immediate cooling effect and releases its advance formula directly onto the skin, once it reaches body temperature, facilitating the penetration of the active ingredients.
The unique water soluble bio-matrix mask encapsulates an advanced formula of moisturising and regenerating ingredients that support natural process of skin radiation & brightness. Gold Collagen has also been statistically proven to significantly improve skin tone and luminosity by 18.39% after four applications.
Developed for dehydrated, tired looking skin – the mask envelops hyaluronic acid, pearl extract and a unique botanical complex. The key ingredients of the Hydrogel Mask have numerous benefits, to maximise hydration and luminosity, creating a radiant glow.
- Hyaluronic Acid: Present naturally in the skin, it helps supports moisture retention, retaining over 1000 times its weight in water and give a bright appearance by leaving skin looking plump & moisturised
- Pearl Extract: Derived from the freshwater pearl (Pinctada martensii) – a great source of antioxidants. The pearl extract helps promote wound healing and has anti-inflammatory & anti-apoptotic benefits
- Botanical Complex: A powerful blend of botanical antioxidants including Houttuynia Cordata leaf extract and Green Tea leaf extract, which leaves skin looking fresh, hydrated and protected from environmental stressors that cause dry skin.
- Glycerin: Helps skin attract and retain moisture
“We are incredibly proud to launch the Gold Collagen® Hydrogel Mask into the Middle East Market. The Middle Eastern woman has a strong interest in beauty and are skin care aware. This fast acting, collagen boosting, botanical complex is set to make an impact on the beauty scene.” Tony Sanguinetti, Founder & Managing Director, MINERVA Research Labs.
The Gold Collagen® Hydrogel Mask has proven results in achieving hydrated skin. 31 women were chosen for a UK clinical trial to use the mask once a week over a period of four weeks, in which the results showed that 74% women saw an increase in skin hydration and an increase in skin radiance after one treatment, when compared to 79% and 18% after four applications respectively. 32% of the women also saw a reduction in appearance of the signs of ageing after four applications.
Gold Collagen® Hydrogel Mask comes in a box of 4 sheets. It is advisable to use one sheet per week for a period of 3 months along with any GOLD COLLAGEN® liquids for a hydrated and radiant skin.
Hydrogel Mask is available now in the UAE at 185 AED at Boots and in all leading pharmacies in Lebanon. It will soon be available on Gold-collagen.com and in all major pharmacies in Qatar.