Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  
PUMA invites Women To Slay Doubts and Live Fierce With The Launch Of The Velvet Rope Collection
 

New Women's Collection Features Kylie Jenner and the New York City Ballet

Dubai, UAE, July 3, 2017:  Global Sports Brand PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands.

Embodying the Velvet Rope attitude with a ‘DO YOU’ essence is Kylie Jenner, along with Olivia Boisson, Mimi Staker, Emilie Gerrity, Meagan Mann and Unity Phelan of the New York City Ballet. This season’s collection features inspiring pieces for women to wear while boldly breaking the rules and following their instincts to find their best selves.

Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting. Inspiration was taken from the world in which the Velvet Rope lives. Color palettes blend autumn hues with metallic: olive and copper, navy and silver. Silhouettes stun, flatter, and support. Materials perform at any time of the day or night, from strong Lycra to soft velvet.

This collection is heavily interwoven with the ‘DO YOU’ campaign, which launched in August of 2016 and has continued to grow traction. This campaign brings together women from different fields each telling a story of bravery and confidence to inspire others around them. ‘DO YOU’ has been encouraging women to prove other’s wrong by proving themselves right. 

The Autumn-Winter 2017 Velvet Rope Collection drops on PUMA.com, PUMA Stores and retailer worldwide.

Please follow @PUMA Facebook, Twitter, Instagram and Snapchat for more product stories.

We only have one question: Do you have what it takes to #DoYou?

Posted by : Dubai PR Network Editorial Team
Viewed 19178 times
PR Category : Fashion
Posted on : Monday, July 3, 2017  12:41:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : MICHAEL Michael Kors introduces the RHEA backpack
Next Story : Bershka Trend Dresses
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Give the Gift of Beautiful Hair with SHOW Beauty [17580-Views]
PLAY FOR PEACE, Spread Good Vibes this Christmas [17562-Views]
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE [16769-Views]
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Walid Atalla... [15158-Views]
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony [14213-Views]
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com [11096-Views]
Stylish automatics from CITIZEN made for the special occasion [10218-Views]
SOUQ ramps up operations ahead of White Friday Sale [9229-Views]
Make Room for Play and Celebration With IKEA During Dubai Design Week [8949-Views]
Experience the best of Korean beauty with Missha [8503-Views]
Tub Of Butter Celebrates First Birthday with 1 Dhs Coffee [8436-Views]
Alpha Assured Assistance (AAA) Loyalty Program to ramp up loyalty landscape in the UAE [8284-Views]
SAINT HONORE Celebrates the UAE's 46th National Day with a Limited Edition Haussman Quartz [8253-Views]
50 Years of Puma Suede: PUMA Brings It for the Culture With the B-boy Pack [7710-Views]
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents [6991-Views]
Premium Beverages Maker Hielo Beverages India Forays into Dubai(UAE) [6362-Views]
Godiva Arabia opens its 17th branch in the UAE [6344-Views]
Dubai Shines as Global Industry Descends on Vod Dubai International Jewellery Show [6082-Views]
Toyota goes Xtreme with Land Cruiser, FJ Cruiser and Fortuner [5447-Views]
H.H. Sheikh Hamdan bin Zayed Al Nahyan Tours the Barakah Nuclear Energy Plant [5429-Views]
Dubai Sports Council Championship for Football Academies set for a “bigger and better” sea... [5258-Views]
NEW Peptide4 Night Recovery Cream-Oil [5136-Views]
The Power of Pro-Collagen [4990-Views]
2XL captures the essence of vintage living with Prague Sofa set [4898-Views]
Better Life launches new retail strategy focused on kitchen appliances [4862-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories