Dubai PR Network, Online Press Release from Dubai and Middle East
 
Press & Online Media(Entertainment)
Filter PR by
  
JCDecaux Strengthens Its Presence in the Middle East With a New Street Furniture Contract in Dubai
 
Dubai, United Arab Emirates, 13th July – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has won with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai (population 2.7 million) for 10 years, following a competitive tender by RTA (Roads and Transport Authority). This contract will be exercised jointly by an entity that will be ultimately 75% owned by JCDecaux and 25% by DXB Média Advertising.
 
 
This exclusive contract covers the installation, operation, upkeep and maintenance of 418 advertising lamp posts strategically positioned along the famous Jumeirah Beach Road, as well as 50 fully-interactive e-Village® situated in iconic locations around the city. This intelligent street furniture initiative is part of the 34 new projects of RTA’s Smart City Program to be implemented over the next 5 years and aim to transform Dubai into the smartest city worldwide.
 
 
The advertising lamp posts, which will feature 836 panels measuring 3.2m², will be installed by the end of summer 2017 and will give advertisers and their brands a platform for innovative campaigns targeted at a premium audience on one of Dubai's busiest main streets. The 15 km route runs along the coast and provides access to beaches, residential areas, major hotels and the most popular restaurants and attractions.
 
 
For this first very strategic partnership with RTA, JCDecaux leveraged the expertise of its Research and Development teams to develop advertising lamp posts with a new design that fits perfectly into the urban environment. In addition, each model was submitted to a life-cycle assessment to measure the environmental impacts of its design, production, operation and end-of-life, reducing its energy consumption by approximately 39% and meeting the Group's sustainable development standards.
 
 
Meanwhile, the e-Village®, a smart city product and an interactive communication platform for the RTA will be set up in some of Dubai's most iconic locations, including along the Marina Promenade, next to the famous Burj al-Arab hotel and in the historical districts of Bur Dubai and Deira. Combining a series of innovations, they will provide residents and visitors with a range of services as well as general, governmental and commercial information in Arabic and English. The services will include e-commerce sites, tourism and cultural information, traffic, transit, weather and more. 
 
 
Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are very proud of this strategic partnership with RTA, whose values of excellence, innovation and creativity are important to JCDecaux. With this key step in our regional development, we will be offering our expertise to RTA in order to equip Dubai with a new generation of intelligent advertising street furniture in line with our business model, which is based on financing products and services through advertising that blends harmoniously with the urban environment.
 
 
As the number one outdoor advertising company worldwide and in the Middle East, we work hard to make Dubai the showcase of our ability to deploy the most innovative technologies and the most creative formats, for the greatest benefit of cities, residents, advertisers and their brands.” 
 
 
Key figures for JCDecaux 
- 2016 revenue: €3,393m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street furniture (559,070 advertising panels)
- N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
- N°1 in Europe for billboards (169,860 advertising panels)
- N°1 in outdoor advertising in Europe (721,130 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
- N°1 in outdoor advertising in Latin America (70,680 advertising panels)
- N°1 in outdoor advertising in Africa (29,820 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
- N°1 worldwide for self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,117,890 advertising panels in more than 75 countries
- Present in 4,280 cities with more than 10,000 inhabitants
- Daily audience: more than 410 million people
- 13,030 employees


Posted by : Dubai PR Network Editorial Team
Viewed 8778 times
PR Category : Entertainment
Posted on : Thursday, July 13, 2017  6:02:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Memac Ogilvy wins Zain Iraq telecom to manage its advertisin...
Next Story : Orient Planet rated ‘A' by region's first SME rating system
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
AIGNER Dubai World Cup Timepiece [31848-Views]
Celebrate Life and Love with Mouawad Jewelry [20770-Views]
MAC - Hyper Real Glow [20600-Views]
Mother's Day Gift Guide 2018 For All The Super Mums In Your Life [20160-Views]
M∙A∙C Mineralize Total Detox [19538-Views]
Introducing Vitabrid C12, a brand-new, proprietary form of active Vitamin C being used for... [18696-Views]
Target Face, Neck and Décolletage Wrinkles With Labo Transdermic's Anti Wrinkle Range [18514-Views]
Skin Republic Launches Monthly Treatment Packs [18483-Views]
Combat Hair Loss and Re-grow Your Hair With Crescina HFSC 100% treatment Vials [17373-Views]
Jazeera Airways announces FY2017 financial results [17324-Views]
A Gift for Everyone on SOUQ.com's Valentine's Day Gift Shop [17226-Views]
WIN with Oakley! | 6th - 10th February [16903-Views]
Skyline University College Organized One-Day Refresher Course in Management for Government... [15848-Views]
5 things to know about collagen [12438-Views]
LACOSTE Presents 12.12 Chronograph 85th Anniversary Edition [11578-Views]
Regulator Classic celebrates the special moment [11480-Views]
Fresh Hair in an Instant with SHOW Beauty [11267-Views]
PAN Emirates opens its doors in Remal Mall, Al Ain [11065-Views]
Decorate the home with United Furniture for the month of love [9992-Views]
Women's Week Promises World Class Tennis – Tickets Only 55dhs [9534-Views]
PUMA and Sahntell Martin Unveil Debut Collection [9449-Views]
Amadeo® Fleurier 39 “Fan” [8656-Views]
Italian Food Lab at Gulfood Celebrates Italy's Culinary Heritage and Highlights the Import... [8180-Views]
AI: Human History's Proudest Achievement or Frankenstein? [7808-Views]
Hologic Inc announces eight new innovations at Arab Health 2018 to empower women's health [7686-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories