Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Bridgestone and Autopro launch tyre safety initiative to safeguard UAE's roads
 
Bridgestone and Autopro launch tyre safety initiative to safeguard UAE's roads

Dubai, United Arab Emirates, 19 July 2017:  Motorists in Dubai are being encouraged to get their tyres checked out, free of charge, next time they get their car washed at selected car washes in the emirate. The Tyres and Accessories divisions of Dubai-based Bridgestone distributor, Nasser Al Serkal is implementing the Bridgestone MEA campaign with Autopro, a full-service car repair provider. 

Free tyre-check services are being offered in Autopro Car Wash till 27 July, 4pm-9pm at their locations in ENOC service stations in Media City, Ibn Battuta and Meadows.

“Tyre safety is a major issue here in the Emirates given the extreme climatic conditions which degrade tyres much quicker than in other parts of the world with less harsh climates,” said General Manager of Nasser Al Serkal, Adel Boutros. “In offering this free safety check we will not distinguish between Bridgestone and non-Bridgestone products, we’ll check everyone’s tyres, no matter what the brand. This initiative is about safety as we move into the hot season. High temperatures put extra strain on tyres and potentially expose any issues, including under inflation, cracks or exceeded expiry dates which could lead to catastrophic failure in the form of high speed blowouts.” 

Figures from the website roadsafetyuae.com highlight that around 5% all fatalities on UAE roads are linked to faulty or poorly maintained tyres.

One of the main issues affecting tyre safety in the UAE is a tendency for motorists to base their purchases solely on cost. But tyres are graded according to their ability to cope with extreme heat with A grade being tyres designed for such temperatures, B grade being intermediate and C being deemed acceptable. 

“It is highly advisable to fit A grade tyres from a reputable dealer” says Bridgestone MEA General Manager - Marketing, Berna Akinci. The market in counterfeit and non-certified tyres also compounds the problem. 

'What motorists need to realise is that when they fit substandard, counterfeit or non-compliant tyres to their vehicle they significantly endanger both themselves and other road users. Here in the UAE, the quality of all tyres is regulated by the GCC Standardisation Organisation which ensures they are safe to operate in our challenging climatic conditions. I would urge motorists to only ever buy tyres – be they from Bridgestone or other makers – that meet the requisite standards for driving on our roads,' she added

'Additionally, tyre pressure should be checked on a monthly basis given that air pressure reduces naturally.  Tread wear also needs to be checked regularly due to the grave danger posed by worn out treads. Any tyre that is near or below the legal minimum tread should be replaced without delay,' Akinci added.
 
Industry experts advise that tyre pressure must be checked regularly, some claim that the optimum period is every 14 days. As a leading full service car repair provider, Autopro places a high importance on safety initiatives that are in line with its core values to deliver the best safe services to its clients. Autopro contributes to making Dubai’s roads safer by training 50 safety inspectors annually to maintain high standards in tyre safety. 

Tyre technicians at Autopro will perform a free tyre check for a period of three weeks at the mentioned service stations in Dubai. All the motorist needs to do is post a picture on their Instagram or Twitter account using the hashtag #CheckedbyBridgestone.

If a tyre or tyres need to be replaced motorists can take advantage of the ongoing cashback offer exclusively at AutoPro service stations which will entitle them to a cashback of up to AED 400 on Bridgestone tyres. 

Posted by : Dubai PR Network Editorial Team
Viewed 9235 times
PR Category : Automobile
Posted on : Wednesday, July 19, 2017  10:18:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Al-Futtaim Motors ushers low-carbon mobility through commerc...
Next Story : Al Habtoor Motors rewards 10 Mitsubishi customers of Pick y...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Launching Hugo Boss Writing Instruments [19410-Views]
Autumn-Winter17 PUMA x TRAPSTAR Collection [16562-Views]
New Season Haircare Must-Have: Head & Shoulders Invigorating Apple Fresh Range [14494-Views]
Huawei Consumer Business Group opens the Middle East's first ever ‘Huawei Experience Store... [12761-Views]
Tissot Ballade introduces the silicon balance spring [12432-Views]
IKEA Reveals Nearly Half of Adults in the UAE Play Every Day [12243-Views]
A New Step Forward: Cole Haan Unveils New UAE Flagship [11840-Views]
Louis Moinet Salutes The Spirit Of Singapore With Exclusive Limited Edition Series [11291-Views]
Meet and Greet with Jasmine Brett Stringer Held at SUC [10230-Views]
Swatch Celebrates the Holidays With ISIDOR the Snowman [8394-Views]
Christmas gift guide by HP [7631-Views]
His Excellency Abdul Aziz Al Ghurair Receives Cal Poly Alumni Excellence Award [6673-Views]
Abu Dhabi awarded ‘Best Stand Design' at World Travel Market London [6185-Views]
What if You Could Finish an Entire Load of Laundry in a Single Wash Cycle? [5795-Views]
T10 cricket team Bengal Tigers unveiled its Jersey [5514-Views]
Dubai Festival City Prepares for the Biggest Event of the Dubai Fitness Challenge [5447-Views]
Emirates Group announces half-year performance for 2017-18 [5252-Views]
SOUQ.com to Launch Half a Million Deals for White Friday 2017 [5081-Views]
Home Centre Celebrates 46th UAE National Day with Exclusive Home Décor Collection [5069-Views]
Sushmita Sen Re-launches the Danube Home Sharjah Showroom [4984-Views]
Celebrate the Special Men in Your Life with QNET [4813-Views]
Chattels & More returns to Downtown Design showcasing limited edition pieces in contempora... [4703-Views]
Celebrating regional artistry, creativity and talent through a passion for makeup at the a... [4563-Views]
Dubai Health Authority ( DHA) and Dubai Police sign MoU to extend cooperation in humanitar... [4514-Views]
Malabar Gold & Diamonds launched its 195th store in Mandya, Karnataka, India [3812-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories