Dubai PR Network, Online Press Release from Dubai and Middle East
Money, Business & Investments(Banking & Investments)
Filter PR by
Baume & Mercier and Indian Motorcycle Announce Partnership
Baume & Mercier and Indian Motorcycle Announce Partnership

Dubai, UAE, August 15, 2017:   Baume & Mercier, major Swiss luxury watchmaking company part of the Richemont Group and Indian Motorcycle®, America’s First Motorcycle Company®, today announced an exclusive partnership.

The historic Bonneville Salt Flats served as the venue to unveil this unique brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro. It has been 50 years since Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats, entering history to become “The World’s Fastest Indian.” To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic run at Bonneville on August 13. For more information and content related to Indian’s unique celebration of the 50th Anniversary of Munro’s iconic land speed record, visit

Upon announcing the association, Vice President, Indian Motorcycle EMEA, Grant Bester commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”

“We are very proud and honored to partner with Indian Motorcycle,” said Alain Zimmermann CEO of Baume & Mercier. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit.”

United by shared values, Baume & Mercier and Indian Motorcycle both boast rich history dating back over 100 years, from the days of their pioneering forefathers to the current day, where style, performance and superior quality are the focus and drive for both brands.

In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year. Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness. 

Posted by : Dubai PR Network Editorial Team
Viewed 9644 times
PR Category : Banking & Investments
Posted on : Tuesday, August 15, 2017  2:53:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Jafza attracts 267 new companies during the first half of 20...
Next Story : InfoFort drives digital transformation at Sohar Port and Fre...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ [12237-Views]
Filorga Launches Lift Range [11242-Views]
Nissan's e-POWER technology wins environmental award [10431-Views]
The Global Sensation UFO Lands in Europe at Cosmoprof 2018 [9010-Views]
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha [8491-Views]
Max launches its Inaugural Abaya Collection [8436-Views]
Drink yourself to looking younger with Skinade [8253-Views]
Mother's Day Offer from Blush N Curls Salon [7863-Views]
It's Mother's Day! [7826-Views]
The V-Tox Facial by Linda Meredith Skincare [7692-Views]
Corporate Power Dressing redefined at Kachins Signature [7613-Views]
Al-Futtaim Honda launches 10th generation Honda Accord [7363-Views]
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police [7271-Views]
LULU Organic Food Activation [7241-Views]
The only line you'll love in your face – your perfect jawline! [7113-Views]
ba&sh's Spring-Summer collection 2018 [6704-Views]
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris [6649-Views]
Raymond Weil introduces the Maestro Blues [6228-Views]
Cadillac Alghanim kicks off world-class opportunity in Kuwait [6033-Views]
GUESS Unveils the Kids Spring 2018 Collection and Campaign [6033-Views]
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal [5880-Views]
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up [5545-Views]
The Spring Summer 18 Womenswear Collection [5478-Views]
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al Turk as th... [5453-Views]
BCBGMAXAZRIA Spring 2018 [5331-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories