Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
UAE National Tea Masters Cup debuts at Dubai International Coffee &Tea Festival
 

August 23, 2017– Sponsored by ‘The Tea Company’ and ‘Pure Leaf’ by Unilever Gulf, the engaging and intense UAE National Tea Masters Cup is making its debut this year at the Dubai International Coffee & Tea Festival (DICTF), the Middle East’s only exhibition dedicated to coffee and tea. Winners of the inaugural edition of the Tea Masters Cup in Dubai will represent the Middle East on the international stage at the World Tea Masters Championship 2018. 

Competing tea masters will face off in the Cup’s UAE National Tea Preparation Challenge and the UAE National Tea Mixology Challenge, where they will have an opportunity to demonstrate their skills and make their mark in one of the fastest-growing global industries. 

Competitors at the UAE National Tea Preparation challenge will be required to brew two distinct beverages, the House Tea Brew and the Tea Masters Brew, and present the same to the judges within a 15-minute time frame. 

The House Tea Brew is prepared from a single tea sample chosen from a set of samples and is the same for all competitors, while the Tea Masters Brew is a tea chosen by the competitor from among the range of set samples provided on stage. Each competitor can choose their preference of tea and the preparation process. A panel of judges will evaluate each brew according to the five criteria of aroma, flavor, aftertaste, brewing and serving technique, and presentation.

The UAE National Tea Mixology Challenge, on the other hand, will stage competitors showing off their skill while they prepare and present multi-ingredient tea-based beverages, referred to as the House Tea Mix and the Tea Masters Mix. Similar to Tea Preparation, participants are given 15minutes to complete their entire performance.

The House Tea Mix is prepared from a chosen tea sample and is the same for all competitors. Mixing of flavors is allowed and the tea master is free to add any other beverages and ingredients permitted by the local laws in the preparation process. The final beverage can be served hot or cold. The Tea Masters Mix is a tea chosen by the competitor from among the range of set samples provided on stage.

A panel of judges will also evaluate each brew according to the qualities of the beverage; preparation and presentation technique; visual appeal; the degree of synergy between the components of the beverage; and practical potential.

Anselm Godinho, Managing Director of International Conferences and Exhibitions, DICTF’s organizer, said: “The Middle East is one of the regions in the world with the highest tea consumption. Despite the high consumption of Tea over the world and the immense business potential of Tea as a product, there are only few events that provide an ideal platform for knowledge and expertise sharing among stakeholders. DICTF is among these events that also aim to highlight the substantial opportunities being offered by the tea industry. With the debut of the UAE National Tea Masters Cup, we seek to attract higher public and business interest to Tea and pave the way for more recognition of Dubai’s involvement in this sector.

DICTF will be hosted at the Dubai International Convention & Exhibition Centre (DICEC) from December 14 to 16, 2017.

The Tea Masters Cup is an international event in 18 countries that uses education and competition to recognize and improve quality in tea delivery and service. The Tea Masters Cup Community includes trendsetters who create innovative ideas to aid in the development of tea as a commodity, a passion, a business, and a profession.

Posted by : Dubai PR Network Editorial Team
Viewed 2958 times
PR Category : Events & Exhibitions
Posted on : Wednesday, August 23, 2017  1:09:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Al-Futtaim ACE celebrates with special offers this month
Next Story : Twice the Magical Fireworks at Dubai Festival City on the fi...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Autumn-Winter17 PUMA x TRAPSTAR Collection [23552-Views]
New Season Haircare Must-Have: Head & Shoulders Invigorating Apple Fresh Range [20112-Views]
Meet and Greet with Jasmine Brett Stringer Held at SUC [13591-Views]
Louis Moinet Salutes The Spirit Of Singapore With Exclusive Limited Edition Series [12603-Views]
SOUQ.com to Launch Half a Million Deals for White Friday 2017 [11840-Views]
Give the Gift of Beautiful Hair with SHOW Beauty [9412-Views]
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE [9339-Views]
Celebrating regional artistry, creativity and talent through a passion for makeup at the a... [8790-Views]
Christmas gift guide by HP [8223-Views]
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Walid Atalla... [7680-Views]
PLAY FOR PEACE, Spread Good Vibes this Christmas [7674-Views]
FOREO: Futuristic Gifting Ideas [7485-Views]
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com [6765-Views]
Abu Dhabi awarded ‘Best Stand Design' at World Travel Market London [6631-Views]
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony [6588-Views]
Alessandro International mystifies with its launch event for its Winter Collection [6436-Views]
Tissot Chrono XL - It's time to think big! [6192-Views]
Stylish automatics from CITIZEN made for the special occasion [6027-Views]
TKD Lingerie: New lingerie treats for the holidays [5972-Views]
Sushmita Sen Re-launches the Danube Home Sharjah Showroom [5886-Views]
Emirates Group announces half-year performance for 2017-18 [5734-Views]
Chattels & More returns to Downtown Design showcasing limited edition pieces in contempora... [5636-Views]
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents [5594-Views]
Santa Claus is coming to town on a festive Graham Chronofighter Vintage Nose Art Ltd [5453-Views]
Ulysse Nardin Marine Torpilleur Military - The Mark of A Captain [5405-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories