Dubai PR Network, Online Press Release from Dubai and Middle East
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
10 exhibitions, 10 cities, 10 themes: TAG Heuer is celebrating more than 150 years of history by bringing together 400 pieces for an unprecedented exhibition: Heuer Globetrotter
 
10 exhibitions, 10 cities, 10 themes: TAG Heuer is celebrating more than 150 years of history by bringing together 400 pieces for an unprecedented exhibition: Heuer Globetrotter

These exhibitions are being organised for the first time as a close collaboration between TAG Heuer and its collectors. A brand new avant garde concept, to showcase the brand's heritage.

Dubai 4th September 2017:  Today, TAG Heuer is very proud to launch the Heuer Globetrotter exhibition. For two weeks from the 16th September, ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors. A total of 400 pieces will be exhibited simultaneously in 10 countries with 10 specific themes. A totally fresh, unique concept, as you would expect from the Avant Garde brand.

The event will be launched as part of an initiative to reinforce and showcase TAG Heuer's rich history, conceived by TAG Heuer CEO Jean-Claude Biver in 2015. Since then, heritage has become one of TAG Heuer's four pillars of communication, along with sport, lifestyle and art/music. TAG Heuer's heritage is one of the strongest and most important of all the Swiss watch brands. Based in La Chaux-de-Fonds for 150 years, TAG Heuer has taken Swiss watchmaking to unprecedented levels of accuracy and performance while preserving its avant garde spirit. The brand also has very close ties to the Heuer family, including the founder's great-grandson, Jack Heuer, who ran the company from 1958 to 1982. Responsible for numerous pieces which have since acquired iconic status, including the Autavia, as well as the first sports sponsorship agreements, he is still the brand's Honorary Chairman. 

From the pocket watch to on-board counters, including the many patents that have revolutionised the history of the watch brand and the industry, this exhibition will showcase TAG Heuer's rich heritage in all its glory. 

About this project, Jack Heuer, TAG Heuer Honorary Chairman stated: 'I am overwhelmed about what is happening to the old Heuer and TAG Heuer brand. I am truly very thankful to find the rich heritage of this brand so brilliantly and professionally translated to write a bright future!'

From the 16th to the 30th September, collectors, fans of the brand and those who are simply curious will be able to discover unique pieces from the brand's history. Each city will have a specific theme within the exhibition: Paris – the classic Heuers; Geneva – the major inventions; Munich – the military watches; Venice - cars and timekeeping; Dubai – sailing and diving; Singapore – Formula 1, Hong Kong – cars and drivers; Sydney – multisports, Tokyo – design through history; Miami – design.

 

 

 

For each participating boutique, TAG Heuer has chosen one key collector to select the twenty pieces to be exhibited from among other local collectors.

About his project, Jean-Jacques von Erlach, a Heuer Collector from Switzerland stated: «As a true and proud Heuer Collector, it is of course an honour for me to participate in this unique and one-of a kind project!»

This event represents a fresh opportunity for TAG Heuer to excite and involve its community of collectors, and to offer a unique look back at its heritage while strengthening its customer relations. 


Posted by : Dubai PR Network Editorial Team
Viewed 16641 times
PR Category : Lifestyle
Posted on : Monday, September 4, 2017  5:47:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dubai to sparkle with ‘Jadaau Jewellery Show'
Next Story : BOVET 19thirty Collection: Inspired by Heritage and Defining...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Fresh Hair in an Instant with SHOW Beauty [13609-Views]
Amadeo® Fleurier 39 “Fan” [11742-Views]
Mother's Day Gift Guide 2018 from The Little Birdy Group [10181-Views]
Show/Pop-up Event “Pret-A-Cover™ Buyers Lane” to Be Launched in Dubai From March 28th to A... [10169-Views]
Moreish Café in Dubai introduces a healthy Quinoa Burrito [9608-Views]
True Colours [9467-Views]
Robinsons Honored for Outstanding Store Design [9333-Views]
Splash receives 2 awards [8760-Views]
UAE Team Emirates' Mirza Takes Gold at Asian Cycling Championships [8503-Views]
Phenomenal development in falconry racing from small beginnings: HHC Deputy CEO [8485-Views]
WGS 2018: Opening Session Highlights Importance of Embracing Smart Living to Enhance Quali... [8363-Views]
RAK Hospital launches the biggest weight-loss challenge in association with MoHAP, RAK [7509-Views]
2XL launches Malmo Bed with floral designs for a vintage shabby chic inspired master bedro... [7161-Views]
Food Lovers Rejoice: Dubai Food Festival Is Back This Month [6814-Views]
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018 [6759-Views]
Mealtop, Introducing a Whole New Dessert Experience [6167-Views]
Optim-Eyes Lashes & Brows with Filorga [6070-Views]
Al Ahli Holding Group to redefine the UAE value shopping category through an AED 1.25 bill... [5850-Views]
NEZO launches new identity to guide consumers in selecting the best salt for their culinar... [5319-Views]
Safilo Group Reveals Its Spring/ Summer 2018 Collection [5307-Views]
WGS 2018: Governments Need to Prioritize Wellbeing of Citizens, Say International Experts [5264-Views]
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre! [5264-Views]
The new BMW HP4 RACE arrives at Abu Dhabi Motors – one of just 750 built [5228-Views]
The Robots Are Coming: Ministry of Finance Brings Artificial Intelligence to Dubai in a Bi... [5136-Views]
Leading Scientists, Astronauts Share Insights on why Space Exploration Matters at WGS 2018... [4984-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories