Dubai PR Network, Online Press Release from Dubai and Middle East
 
Technology, Computers & IT(Technology)
Filter PR by
  
RTB House celebrates 1-year anniversary in the Middle East and Africa regions with big wins
 
RTB House celebrates 1-year anniversary in the Middle East and Africa regions with big wins

Global retargeting tech company relocates Dubai main office to accommodate rapid growth and expansion, as digital ad spends rises.

Dubai, UAE, September 11, 2017:  RTB House, a global company providing state-of-the-art retargeting technology for top brands worldwide, has celebrated its first anniversary in the Middle East and Africa (MEA) region with several new business wins as the region experiences rapid growth around digital advertising. 
According to a report by TBWA, the UAE has topped the list of GCC countries in advertising spending with US$531 million in the first quarter of 2016, followed by Saudi Arabia with US$312 million, Kuwait with US$144 million, Qatar with US$83 million, Oman with US$46 million and Bahrain with US$32 million. 

This comes as good news to RTB House, whose client base has multiplied dramatically since they launched operations in Dubai in 2016. Their ability to offer personalised retargeting powered by deep learning has resulted in successful campaigns for several e-commerce clients including Wadi.com, Awok.com and Dubizzle.com among others. 

Additionally, RTB House also been signed-on by leading travel, IT, consumer electronics, hospitality and retail brands in the region. To accommodate this growth, the company will relocate its Dubai team to larger premises at the end of this month, providing stronger local presence and an accessible venue for client meetings and product demonstrations. 

“It’s been fantastic to see the business attain this kind of success in a span of one year”, said Tomasz Wnuk, ‎Business Development Director, MEA, at RTB House. “We believe this is because we offer the best customer service and invest our resources in delivering outstanding tailor-made ads with the help of innovative recommendation mechanisms,” he added.   

RTB House has also had a record-breaking year globally, in which the company grew its workforce by more than 40%, entered markets in Australia, New Zealand and Singapore and increased revenue by over 140%. 

“The growth in our MEA client roster over the past year shows the expanding demand for online advertising spend in the region, which will continue to grow rapidly in the next few years,” said Shady Francis, Regional Country Manager, MEA, at RTB House. 

'Our new office in Dubai Internet City will enable us to partner more closely with our clients and provide a better work environment for current and future staff,” he added.

RTB House is one of the few companies in the world that has developed and implemented its own technology for purchasing advertisements in the RTB model (real-time bidding). 

The company operates worldwide and runs campaigns for global brands in 40 markets across Europe, Latin America, Asia and Pacific, Middle East and Africa.

Posted by : Dubai PR Network Editorial Team
Viewed 7936 times
PR Category : Technology
Posted on : Monday, September 11, 2017  5:24:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : New SANS & Infoblox Survey Finds Insider Threats and Ransomw...
Next Story : Huawei Partners with TÜV Rheinland for Certification of...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Time for Some AIGNER Love [17019-Views]
RUNWAY DUBAI creates a new buzz campaign for fashion tourism [16982-Views]
Reverse the effects of hair fall with Crescina Re-Growth HFSC Shampoo [16147-Views]
Achieve whiter teeth at home with Spotlight Teeth White Strips [14921-Views]
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment [13798-Views]
UAE National Day celebrated in Skyline Carnival 2017 [13701-Views]
SUC signed MOU with Waldorf Astoria Ras Al Khaimah [13591-Views]
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius [13341-Views]
SUC conducted Tour Guide Training Program for SCTDA [13292-Views]
Calvin Klein Presents Steadfast Collection [11620-Views]
Gift gorgeous skin this festive season. [11419-Views]
NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries [10443-Views]
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai [10437-Views]
Mohammed bin Rashid Launches UAE Astronaut Programme [10333-Views]
Absolutely Rejuvenated Skin to Start the New Year [10187-Views]
BOSS watches presents Navigator Collection [9894-Views]
Coach Women's Lex Stainless Steel Bracelet Watch Collection [9772-Views]
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena Bazar, Bur... [8924-Views]
Celebrate the Festive Season With the Galleria on Al Maryah Island in Abu Dhabi [8198-Views]
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the services o... [8040-Views]
Step into 2018 with skinade & slow down the signs of ageing [7899-Views]
Together for Egyptian Cinema: A Million happy viewers [7735-Views]
Bovet Presents Brilliant Is Beautiful Gala Benefitting Artists for Peace and Justice's Gl... [7314-Views]
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Exclusive Ne... [7143-Views]
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullman Dubai Cr... [6740-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories