Dubai PR Network, Online Press Release from Dubai and Middle East
 
Technology, Computers & IT(Technology)
Filter PR by
  
Wassa, the digital agency and its Innovation Lab in Dubai for the GITEX show (October, 8th to 12th)
 
Wassa, the digital agency and its Innovation Lab in Dubai for the GITEX show (October, 8th to 12th)
Optimize customer experience in shops and shopping malls
 
Based on Artificial Intelligence and Machine Learning, Dencity is a traffic analysis solution for shopping malls and retailers. It is structured around 3 modules:
  • a characterization module to detect demographic criteria (age/gender) and to count people
  • a behavior module to provide information about people flow (footprint, heat maps, etc)
  • an analysis module to visualize the data on a reporting platform
The goal is to recover a new type of data linked to people behavior inside shopping areas. Retailers will be able to connect these data to their sales information, using Big Data algorithms, to improve their customer knowledge and enhance the visitor experience.
 
Dencity uses images extracted from video streams to analyze every visitor without any technological limit. If we compare to Wi-fi or Bluetooth for example, it necessitates people to turn on or to download some tools.
Every person visible on a video can be analyzed by Dencity, and the data about this shopper is directly available for retailers via the analytic platform.
 
We chose to focus our work on the customer experience in shops and malls. 
We want to provide a better understanding of the customers behavior and new ways to interact with them.
- FRÉDÉRIC SOMMERLAT,
CEO WASSA

Posted by : Dubai PR Network Editorial Team
Viewed 4496 times
PR Category : Technology
Posted on : Tuesday, October 3, 2017  12:35:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : GITEX Technology Week and GITEX Future Stars Inspire Busines...
Next Story : HID Global to Focus on Transforming Secure Digital Transacti...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
RUNWAY DUBAI creates a new buzz campaign for fashion tourism [23247-Views]
Time for Some AIGNER Love [20368-Views]
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius [14067-Views]
Gift gorgeous skin this festive season. [12883-Views]
BOSS watches presents Navigator Collection [11980-Views]
Absolutely Rejuvenated Skin to Start the New Year [11694-Views]
Coach Women's Lex Stainless Steel Bracelet Watch Collection [11596-Views]
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai [11492-Views]
Step into 2018 with skinade & slow down the signs of ageing [10931-Views]
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the services o... [10864-Views]
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena Bazar, Bur... [9668-Views]
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Exclusive Ne... [9638-Views]
SUC Conducted the 10th CEO Lecture Series [9638-Views]
Nouveau Lashes & Beauty – The Aftercare Range [9278-Views]
LG bets high on Premium TV Market with industry leading OLED Technology [9071-Views]
Together for Egyptian Cinema: A Million happy viewers [8021-Views]
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullman Dubai Cr... [7588-Views]
10 years on Bremont refreshes ALT1-P range [7576-Views]
Dubai-based teen star Polina Butorina releases her debut album ‘Ocean of Emotions' [7247-Views]
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives [7033-Views]
Sleigh your style with women'secret's festive collection [6844-Views]
Over 200 developers across India participate in CREDAI's Indian Property Show [6789-Views]
LPG Endermologie provides tips for you to stay healthy and glowing inside and out [6521-Views]
Party Season Essentials at Paris Gallery [6265-Views]
Saint Honore presents the distinguished Haussmann for men in an elegant avatar [6173-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories