Dubai PR Network, Online Press Release from Dubai and Middle East
Technology, Computers & IT(Technology)
Filter PR by
Wassa, the digital agency and its Innovation Lab in Dubai for the GITEX show (October, 8th to 12th)
Wassa, the digital agency and its Innovation Lab in Dubai for the GITEX show (October, 8th to 12th)
Optimize customer experience in shops and shopping malls
Based on Artificial Intelligence and Machine Learning, Dencity is a traffic analysis solution for shopping malls and retailers. It is structured around 3 modules:
  • a characterization module to detect demographic criteria (age/gender) and to count people
  • a behavior module to provide information about people flow (footprint, heat maps, etc)
  • an analysis module to visualize the data on a reporting platform
The goal is to recover a new type of data linked to people behavior inside shopping areas. Retailers will be able to connect these data to their sales information, using Big Data algorithms, to improve their customer knowledge and enhance the visitor experience.
Dencity uses images extracted from video streams to analyze every visitor without any technological limit. If we compare to Wi-fi or Bluetooth for example, it necessitates people to turn on or to download some tools.
Every person visible on a video can be analyzed by Dencity, and the data about this shopper is directly available for retailers via the analytic platform.
We chose to focus our work on the customer experience in shops and malls. 
We want to provide a better understanding of the customers behavior and new ways to interact with them.

Posted by : Dubai PR Network Editorial Team
Viewed 6454 times
PR Category : Technology
Posted on : Tuesday, October 3, 2017  12:35:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : GITEX Technology Week and GITEX Future Stars Inspire Busines...
Next Story : HID Global to Focus on Transforming Secure Digital Transacti...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Bhima Jewellers Wows Women on International Women's Day [14939-Views]
Foreo Declares 2018 the Year of Confidence [13591-Views]
Beauty Indulgences for Mums this Mother's Day [11438-Views]
Built for the Way We Communicate Today: Samsung Galaxy S9 and S9+ Launches in the UAE [10278-Views]
The Ultimate Mother's Day Beauty and Wellness Gifts [8589-Views]
The Sheet Mask Trend [7515-Views]
Design International to open doors at d3 [7046-Views]
Tissot PRS 516 Alpine Limited Edition A sporting tribute [6795-Views]
Rise and Shine with Sophie's [6783-Views]
Filorga Launches Lift Range [6771-Views]
International fragrance houses look to Middle East as inspiration for global perfume trend... [6771-Views]
SMCCU opens its doors for SIKKA Art Fair [6698-Views]
Max launches its Inaugural Abaya Collection [6100-Views]
“The Night of Italian Design” at D3 Attracts Design Enthusiasts [6021-Views]
LULU Organic Food Activation [5862-Views]
Al-Futtaim Honda launches 10th generation Honda Accord [5746-Views]
It's Mother's Day! [5704-Views]
Iconic milkshake brand Keventers to open 30 outlets across the UAE in 2018 [5685-Views]
Mother's Day Offer from Blush N Curls Salon [5527-Views]
An Open Secret - The new Flying Regulator Open Gear provides deep insights [5258-Views]
Luxury First: Range Rover Sv Coupé Debuts at Geneva Motor Show [5106-Views]
UAE Jiu-jitsu Federation® Conducted the Official Weigh-ins of Abu Dhabi Grand Slam® in Lon... [4959-Views]
Reading Champions Declared at 10th Emirates Airline Festival of Literature [4941-Views]
Preps for the Fazza Championships for Shooting Saktoun Riffle begin on March 11 [4886-Views]
Drink yourself to looking younger with Skinade [4880-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories