Dubai PR Network, Online Press Release from Dubai and Middle East
 
Technology, Computers & IT(Technology)
Filter PR by
  
Wassa, the digital agency and its Innovation Lab in Dubai for the GITEX show (October, 8th to 12th)
 
Wassa, the digital agency and its Innovation Lab in Dubai for the GITEX show (October, 8th to 12th)
Optimize customer experience in shops and shopping malls
 
Based on Artificial Intelligence and Machine Learning, Dencity is a traffic analysis solution for shopping malls and retailers. It is structured around 3 modules:
  • a characterization module to detect demographic criteria (age/gender) and to count people
  • a behavior module to provide information about people flow (footprint, heat maps, etc)
  • an analysis module to visualize the data on a reporting platform
The goal is to recover a new type of data linked to people behavior inside shopping areas. Retailers will be able to connect these data to their sales information, using Big Data algorithms, to improve their customer knowledge and enhance the visitor experience.
 
Dencity uses images extracted from video streams to analyze every visitor without any technological limit. If we compare to Wi-fi or Bluetooth for example, it necessitates people to turn on or to download some tools.
Every person visible on a video can be analyzed by Dencity, and the data about this shopper is directly available for retailers via the analytic platform.
 
We chose to focus our work on the customer experience in shops and malls. 
We want to provide a better understanding of the customers behavior and new ways to interact with them.
- FRÉDÉRIC SOMMERLAT,
CEO WASSA


Posted by : Dubai PR Network Editorial Team
Viewed 7631 times
PR Category : Technology
Posted on : Tuesday, October 3, 2017  12:35:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : GITEX Technology Week and GITEX Future Stars Inspire Busines...
Next Story : HID Global to Focus on Transforming Secure Digital Transacti...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Express Your Signature Style [14103-Views]
Cerruti 1881 Infinite Love [13066-Views]
The Memovox Adventure [12932-Views]
OMEGA's second "Speedy Tuesday" sells in 01:53.17 [10187-Views]
Olivia Burton Watercolour Florals [8784-Views]
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon [8570-Views]
Oh, Sweetie Lipcolour! [8241-Views]
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable motorsport ... [7509-Views]
Travel Light with Beauty Essentials from Glambeaute.com [7399-Views]
New short indie movie ‘The Peril' is a wake-up call to parents about internet safety for k... [7259-Views]
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreement For DKNY... [6984-Views]
Beat the heat with mini dresses [6954-Views]
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Biennale Di V... [6924-Views]
Tissot T-Race Cycling An adrenaline-fuelled ride [6747-Views]
DKNY Fall 2018 [6460-Views]
Summer Love by Mouawad [5856-Views]
Enjoy an all-day breakfast at Sophie's Café [5618-Views]
Go Down Memory Lane with Fashion Trends from the '90s [5423-Views]
Tommy Hilfiger Dressed Up Collections [5411-Views]
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2018/19 Awa... [5380-Views]
Dubai Camel Racing Club Honours Al Tayer Motors [5295-Views]
Open Dairies by Parmigiano Reggiano Consortium: A gastronomical event for tourists and foo... [5179-Views]
DS Podium Chronograph - Sporty as ever, now with PrecidriveTM [4935-Views]
DHL Express drives energy efficient solutions with new electric vehicles in Dubai [4929-Views]
A New Watchmaking Encounter in Pink Gold at the Venice International Film Festival [4880-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories