Dubai Refreshment (P.J.S.C.) revealed that it has signed an agreement with Froneri Ice Cream Egypt by which it will become the exclusive UAE distributor of Nestle Ice Cream products, which include the Nestle Brands KITKAT®, Mega®, Extreme®, Paradise®, Maxibon® and Squizz® among others.
Froneri is a joint venture between Nestle and R&R that specializes in the production and distribution of ice cream and frozen food. It is one of the largest ice cream manufactures in the world employing about 12500 people.
Dubai Refreshment has been since its inception a leading beverage manufacturer and distributor, selling top beverage brands such as Pepsi, 7up and Mountain dew.
The agreement with Froneri represents the company’s first attempt at diversification outside beverages and into the frozen product area. The company is currently looking at the various options to expand its product portfolio to help grow the company top and bottom line.