13 UAE based women participate in the mini-series produced by Unilever and B4U
Dubai, United Arab Emirates, October 4, 2017: As part of its global initiative to empower 5 million women by 2020 through the power of its brands; Unilever partnered with B4U Plus to produce a thirteen-week miniseries ‘Omo Achievers Kitchen’ - featuring UAE women entrepreneurs.
UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. According to statistics, close to 10% of start-up founders are women. To foster womenpreneurship, the show featured a 30minute episode in conversation with women entrepreneurs, where they shared their stories of struggle and offered advice to women on how to have a work-life balance, while simultaneously preparing their own family favourite recipes. The show received a positive response among B4U’s 8 million viewers.
Sarah Qazi’s – Gulf Home Care Marketing Manager at Unilever said, “When B4U network came to us with the idea, we were sold on the concept since it had not been done before. This region is filled with aspiring women and sometimes an inspiration from another successful woman goes a long way.”
As OMO our tag line is Dirty Today, Learning for Tomorrow. Although it might sound strange for a laundry brand to say this, we believe, like you, that this type of dirt is good as it's an important part of a child's development. On the show moms were seen interacting with their kids and encouraging them to learn and express their creativity. Children need to be free to experience the world; they get dirty, no worries. OMO will clean the dirt. That’s why Dirt is Good. We focus on mothers and women across the region – being able to associate with a show that favored women was a winning interactive concept for us. The show did extremely well because it made for a wonderful message to women across the South Asian community based here in the Middle East. We are extremely happy to have associated with the show, and certain that it made waves across the region.
Zeeshan Sajid Amin – Business head B4U Network ME said, “The mini-series reflected the brands goal and vision to empower women, which is essential to economic and social growth development. The show did extremely well because it made for an inspirational message to women based here in the UAE and we are pleased to be part of this along with Unilever.”