Dubai PR Network, Online Press Release from Dubai and Middle East
 
Film, Music & Entertainment(Entertainment)
Filter PR by
  
Reality-TV Show ‘Omo Achievers Kitchen' Ends on A Successful Note.
 
Reality-TV Show ‘Omo Achievers Kitchen' Ends on A Successful Note.

13 UAE based women participate in the mini-series produced by Unilever and B4U   

 Dubai, United Arab Emirates, October 4, 2017:  As part of its global initiative to empower 5 million women by 2020 through the power of its brands; Unilever partnered with B4U Plus to produce a thirteen-week miniseries ‘Omo Achievers Kitchen’ - featuring UAE women entrepreneurs.    
UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. According to statistics, close to 10% of start-up founders are women. To foster womenpreneurship, the show featured a 30minute episode in conversation with women entrepreneurs, where they shared their stories of struggle and offered advice to women on how to have a work-life balance, while simultaneously preparing their own family favourite recipes.  The show received a positive response among B4U’s 8 million viewers. 

Sarah Qazi’s – Gulf Home Care Marketing Manager at Unilever said, “When B4U network came to us with the idea, we were sold on the concept since it had not been done before. This region is filled with aspiring women and sometimes an inspiration from another successful woman goes a long way.”  

As OMO our tag line is Dirty Today, Learning for Tomorrow. Although it might sound strange for a laundry brand to say this, we believe, like you, that this type of dirt is good as it's an important part of a child's development. On the show moms were seen interacting with their kids and encouraging them to learn and express their creativity. Children need to be free to experience the world; they get dirty, no worries. OMO will clean the dirt. That’s why Dirt is Good.   We focus on mothers and women across the region – being able to associate with a show that favored women was a winning interactive concept for us. The show did extremely well because it made for a wonderful message to women across the South Asian community based here in the Middle East. We are extremely happy to have associated with the show, and certain that it made waves across the region. 

Zeeshan Sajid Amin – Business head B4U Network ME said, “The mini-series reflected the brands goal and vision to empower women, which is essential to economic and social growth development. The show did extremely well because it made for an inspirational message to women based here in the UAE and we are pleased to be part of this along with Unilever.”


Posted by : Dubai PR Network Editorial Team
Viewed 7576 times
PR Category : Entertainment
Posted on : Wednesday, October 4, 2017  3:02:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Get Creative and Venture Into the Wonderful World of Animati...
Next Story : DIFF to Showcase Regional Creativity With Gulf Muhr Shorts
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Safilo Group Reveals Its Spring/ Summer 2018 Collection [8253-Views]
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre! [7088-Views]
Optim-Eyes Lashes & Brows with Filorga [6759-Views]
Catch Some Zzz's in the IKEA Nap Truck [6728-Views]
South African artisans of fine leather products look to make big impression at Leatherworl... [5874-Views]
Raymond Weil's Freelancer Ladies [5673-Views]
Dual Investments Brand LE66 to Relocate from City Walk to New Dubai Location in 2018 [5496-Views]
Tag Heuer Carrera Heuer 02 [5258-Views]
Global Expansion in sight for ICONS© Coffee Couture [5191-Views]
Do You Feel Sleep Deprived? Nearly Half of UAE Would Give Up Social Media for an Extra Hou... [4972-Views]
Galderma's “Leave Your Mark” Mobile Clinic heightens awareness of skin diseases amongst yo... [4691-Views]
15,000 participate in the Dubai Cares' annual Walk for Education 2018 in support of childr... [4441-Views]
Indian FMCG Conglomerate Hamdard Laboratories brings “The Drink of India” - RoohAfza to UA... [4380-Views]
Pink Caravan Ride Launches Mobile Mammography Clinic to Offer Specialised On-the-spot Scre... [4069-Views]
Preparing the perfect table setting with Bits & Pieces [4032-Views]
Capillary's digital growth initiative ‘Accelerate' partners with Google [3898-Views]
Middle East Fuji LLC exhibits the Gold medalist of Japanese branded “Kobe Beef” at Gulf Fo... [3892-Views]
Dubai Festival City marks successful first ever Nike+ Run Club edition [3861-Views]
Bean Body's Quick Guide To Men's Exfoliation [3849-Views]
Saeed & Mohammed Al Naboodah Group Celebrates 60 Years of Excellence [3806-Views]
Tommy Hilfiger celebrates the essence of ‘Classic American Cool' [3575-Views]
Give Your Mother the Gift of Time With D1 Milano [3501-Views]
Get Your Weekend Entertainment Fix at Boxpark [3465-Views]
His Excellency Dr Thani Al Zeyoudi Chairs First Meeting of UAE Council for Climate Change ... [3459-Views]
Classically elegant and stylish, the titanium mechanical NJ0090-13P makes a definite state... [3440-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories