Dubai PR Network, Online Press Release from Dubai and Middle East
 
Aviation, Airline & Aerospace(Travel & Tourism)
Filter PR by
  
Etihad Airways Announces Design Competition Winner
 
Etihad Airways Announces Design Competition Winner

Abu Dhabi, United Arab Emirates, November 2, 2017:   Last month, Etihad Airways launched a competition to engage four young Emirati fashion designers to create new onboard loungewear. 

The competition drew almost 71,000 votes via highly regarded UAE fashion publication Zahrat Al Khaleej’s social media channels.  

Four UAE based designers kicked-off the competition through a challenging set of criteria: the design themes had to involve strong Emirati and UAE influences, working with traditional patterns, accents and must be contemporary and trendy.

Rawdha Al Shafar (A Friend of Mine by Xpoze), Manaal Al Hammadi (Manaal Al Hammadi), Asma Al Matrooshi (Epiphany) and Aisha Al Marri (1981 Boutique) developed designs over a one week period for a chance to win the grand prize of having their design offered in Etihad Airways’ First Class cabins and in The Residence on board the Airbus A380.

Over the three day voting period, nearly 71,000 votes were submitted over Zahrat Al Khaleej’s Snapchat channel and website. The two finalists, Rawdha Al Shafar (A Friend of Mine) and Aisha Al Marri (1981 Boutique) were chosen to develop a prototype design within a week for the final judging round, with Rawdha Al Shafar from A Friend of Mine by Xpose winning the final design.

Rawdha Al Shafar said of the competition: “I am so honoured to have won this prestigious competition. The team at Zahrat Al Khaleej and Etihad Airways have been incredibly supportive. The other designers have certainly been tough opponents as they all showed much skill and talent. 

“This was an extremely challenging competition – to turn around a design and a prototype in just a couple of weeks was testing but certainly rewarding. I can’t wait to see my design onboard next year!”

The team from A Friend of Mine by Xpose will work closely with Etihad Airways’ Guest Experience & Delivery and Product & Brand teams to monitor the production of the loungewear over the next few months before being introduced onboard by quarter one next year. 

Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery, said: “This is the first time an airline has done something such as this. I absolutely loved working with these incredibly talented young Emirati women, who showed such passion and determination. This gives Etihad Airways an opportunity to showcase the talent that exists in the region. It was certainly a tough choice but A Friend of Mine deserves the win.”


Posted by : Dubai PR Network Editorial Team
Viewed 11010 times
PR Category : Travel & Tourism
Posted on : Thursday, November 2, 2017  4:50:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Emirates dedicates 100th A380 livery to HH Sheikh Zayed with...
Next Story : Etihad Airways to Suspend Abu Dhabi - Dallas/Fort Worth Rout...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris [18892-Views]
Discover the Secret to Younger-looking, Radiant Skin [12456-Views]
Climax Mascara Never Fake It [12292-Views]
Keep your skin looking healthy and hydrated, naturally [12212-Views]
Brighter Eyes with Skin Republic [9766-Views]
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Natural Skinc... [9345-Views]
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of the fragran... [9174-Views]
The Balmain Haute Elegance Oval mirrors the brand's soul [8601-Views]
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of the precisio... [7893-Views]
Lexus Design Award 2019 open for entries [7613-Views]
Brow Contour Pro 4-in-1 defining & highlighting brow pencil [7570-Views]
Joyalukkas adds another jewel to its crown with the inauguration of its third showroom in ... [7436-Views]
BodyO launches officially its AiPod for a full body check-up during the Gitex Future Stars [7436-Views]
HHC looks forward to collaborating with Louvre Abu Dhabi to boost UAE's cultural heritage [6948-Views]
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble from kate sp... [6802-Views]
Get flawless skin with Rodial's new Booster Drops [6747-Views]
Demand for school supplies is higher than ever [6387-Views]
Introducing the GUESS Jeans Fall 2018 Collection' [6332-Views]
Elegant and feminine new Mini Bubble set to make a big splash [6326-Views]
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology [6051-Views]
The World of Aigner Wunderkammer [5929-Views]
UAE Team Emirates Announce Line Ups for Two-day Italian Bonanza [5905-Views]
Special Olympics World Games Abu Dhabi 2019 Launches Volunteering Recruitment Drive [5746-Views]
Curate your perfect Autumn Winter wardrobe, with Robinsons [5655-Views]
Dubai Shopping Festival Returns With Much-awaited Mega Raffles [5441-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories