Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
IKEA Reveals Nearly Half of Adults in the UAE Play Every Day
 
IKEA Reveals Nearly Half of Adults in the UAE Play Every Day

HAPPIEST COUNTRY IN THE WORLD? 

Dubai, 7th November 2017:  The UAE could be one of the happiest places in the world, as nearly half of us have admitted to playing every day, according to a poll* conducted by much-loved Swedish home furnishing retailer, IKEA. 

Nearly 100% of respondents in the UAE think that it is important to enjoy play as an adult, with many identifying happiness and positivity as the main reasons why. From utilising it to connect with friends and family (26%) to discovering new ways of doing things (24%), play is considered highly important for both children and adults. 

In order to enable a better everyday life at home, IKEA has looked into how important play is as part of its ‘Let’s Play for Change’ campaign. Through prior annual research, IKEA’s Play Report has determined the definition of play as ‘engaging in a light-hearted activity that is satisfying and spontaneous’. 

One respondent to the IKEA poll said, “I believe that even if we grow old and become adults, we should keep the child in us. We don’t stop playing because we are old. We become old when we stop playing. Have fun! It keeps us young (at heart)!” 

According to the poll, parents play with their children a lot too, with 67% saying they play together every day. In line with IKEA’s previous research that found the living room is the heart of the home, the poll uncovered that both children and adults consider it the best place to play! 

Vinod Jayan, Managing Director – IKEA UAE, Qatar, Egypt and Oman said, “IKEA has long studied how people play both inside and outside the home, and the importance of play for emotional health and wellbeing. Our poll really shows that people in the UAE consider play and their happiness high on the priority list and so we want to keep inspiring them to do so at home.” 

IKEA recently conducted its third global Play Report, exploring the importance of play for adults as well as children. The findings showed that play is a tool for people to sustain a healthy life, giving them room to be creative and making them happier. But people have also expressed that modern-day life is quick to steer people away from play and that it feels socially unacceptable to embrace a playful mind-set. IKEA wants to encourage you to make room this winter for more moments of celebration and play, and explore the child within. 

As part of the Let’s Play for Change campaign, IKEA will be hosting an exhibition, inspired by a magical playhouse fantasia, at Dubai Design District from 14th November - 9th December. It will also launch its global drawing competition from 16th - 26th November where children up to 12 years old get the chance to design toy that could become part of IKEA’s soft toy collection**. 


Posted by : Dubai PR Network Editorial Team
Viewed 90591 times
PR Category : Home, Furniture and Interiors
Posted on : Tuesday, November 7, 2017  10:36:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Home Centre Celebrates 46th UAE National Day with Exclusive ...
Next Story : Celebrate festival of light at home with your loved ones
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of the precisio... [15598-Views]
PopSockets launches a new collection with crystals from Swarovski, the must-have accessory... [12560-Views]
Maintain Healthy Skin Year Round [12474-Views]
Free gold coins at Malabar Gold & Diamonds Festival [10083-Views]
MIDO Baroncelli Lady Day & Night collection [9992-Views]
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market [9339-Views]
Interview with Asil Attar, CEO of Al Yasra Fashion [8357-Views]
Holiday Gifting Made Easy with Wet n Wild Beauty Specials [7936-Views]
Get Ready for Party Season with Lottie's new make-up hits [7765-Views]
Tissot PR100 Lady Sport – Chic Glamourous Festive Season [7338-Views]
Festive Gift Sets from Bubble T [7320-Views]
Winter wool Christmas must- haves [7046-Views]
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Palm Jumeirah [6930-Views]
Samsung Galaxy A9 – Designed to capture the world in its fullest [6094-Views]
New 1948 Seamaster Watches Join the Ranks' [5874-Views]
Michael Kors Collection Transeason 2019 Press Presentation [5832-Views]
Chic and Stylish Wraps with a 3 in 1 effortless concept [5819-Views]
DKNY Launches (Limited Edition) Holiday 2018 Collection [5386-Views]
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Business Sect... [5197-Views]
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu [5094-Views]
Tissot PR100 Lady Sport – Chic Sporty yet Feminine [5032-Views]
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory [4972-Views]
Dubai Shopping Festival Wednesday Specials at The Smile Bar [4581-Views]
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shine at Knowl... [4300-Views]
Get Party Ready with Champion Cleaners [4282-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories