Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
Better Life launches new retail strategy focused on kitchen appliances
 
Better Life launches new retail strategy focused on kitchen appliances

40 new brands including Siemens, SMEG, Gaggenau, Zanussi, Wolf Power and Terim will be among key offerings at Better Life

Dubai, UAE (November 19, 2017):  Better Life, one of the leading home appliance retailers in the UAE and a division of the Easa Saleh Al Gurg Group LLC today announced the launch of an ambitious new retail strategy focused on kitchen appliances to offer a wide variety of options to consumers that meet the requirements of contemporary UAE lifestyles. The strategy aims to provide greater convenience to customers while enhancing the overall look and feel of their kitchens.

As part of its focus on kitchen appliances, Better Life has significantly expanded its product portfolio with 40 new brands added to its retail mix. Siemens, Gaggenau, SMEG, Zanussi, Wolf Power and Terim will be among the key multinational brands available, featuring an extensive choice of products from their range. Better Life stores in the UAE have also been redesigned to offer customers an outstanding retail experience.

Ziad Houdeib, General Manager, Better Life, said: “Our new retail strategy which offers an exhaustive line-up of kitchen appliances is aimed at spreading joy to UAE homemakers.  We are giving them access to a wide variety of innovative and useful appliances to elevate their entire cooking experience. Through this new approach, Better Life is poised to create a distinctive retail experience for UAE consumers which cater to their needs. This will be backed by our dedicated product experts and exceptional retail support with personalized attention. We look forward to redefining the kitchen appliances market in the UAE, taking the brand to new heights.”

Customers at Better Life stores will be spoilt for choice with an eclectic range of kitchen appliances ranging from high end built in cooking ranges and refrigerators to smaller kitchen appliances like espresso machines, microwaves, ovens, toasters, juicers and food warmers among others. This will include signature products like the latest Siemens line of refrigerators and built-in kitchen appliances designed specifically for modern urban lifestyles to the cutting edge combination of elegant design and innovative technology offered by Italian brand SMEG. Gaggenau, another leading brand for domestic appliances synonymous with exclusive culinary culture, will also be available featuring a unique range of steam ovens, warming drawers to vario electric grills to name a few. 

In Dubai, Better Life stores are located in Mall of the Emirates, City Centre Mirdif and on Al Ittihad Road in Deira. In Abu Dhabi, the stores can be found at Al Raha Mall and Dalma Mall. 

Posted by : Dubai PR Network Editorial Team
Viewed 11742 times
PR Category : Home, Furniture and Interiors
Posted on : Sunday, November 19, 2017  5:12:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : John Lewis Christmas 2017
Next Story : Chattels & More returns to Downtown Design showcasing limite...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
RUNWAY DUBAI creates a new buzz campaign for fashion tourism [23247-Views]
Time for Some AIGNER Love [20368-Views]
Golden Bridge Rectangle Diamonds Celebrates The Virtuosity Of Art Deco Design Genius [14067-Views]
Gift gorgeous skin this festive season. [12883-Views]
BOSS watches presents Navigator Collection [11980-Views]
Absolutely Rejuvenated Skin to Start the New Year [11694-Views]
Coach Women's Lex Stainless Steel Bracelet Watch Collection [11596-Views]
Sthan, bringing you authentic Frontier food from beyond borders, is now open in Dubai [11492-Views]
Step into 2018 with skinade & slow down the signs of ageing [10931-Views]
Glamazle.com names a Lipstick after Yardstick Marketing as a testimonial to the services o... [10864-Views]
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena Bazar, Bur... [9668-Views]
With the Increasing Trend of Grooming Among Men, Kaya Skin Clinic Launches an Exclusive Ne... [9638-Views]
SUC Conducted the 10th CEO Lecture Series [9638-Views]
Nouveau Lashes & Beauty – The Aftercare Range [9278-Views]
LG bets high on Premium TV Market with industry leading OLED Technology [9071-Views]
Together for Egyptian Cinema: A Million happy viewers [8021-Views]
The First “Dilmah Silver Jubilee Gourmet” in a Middle East Hotel Opens in Pullman Dubai Cr... [7588-Views]
10 years on Bremont refreshes ALT1-P range [7576-Views]
Dubai-based teen star Polina Butorina releases her debut album ‘Ocean of Emotions' [7247-Views]
Lg V30+ Launches in the Uae and Makes Its Way Into Customers' Pockets and Lives [7033-Views]
Sleigh your style with women'secret's festive collection [6844-Views]
Over 200 developers across India participate in CREDAI's Indian Property Show [6789-Views]
LPG Endermologie provides tips for you to stay healthy and glowing inside and out [6521-Views]
Party Season Essentials at Paris Gallery [6265-Views]
Saint Honore presents the distinguished Haussmann for men in an elegant avatar [6173-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories