Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
Better Life launches new retail strategy focused on kitchen appliances
 
Better Life launches new retail strategy focused on kitchen appliances

40 new brands including Siemens, SMEG, Gaggenau, Zanussi, Wolf Power and Terim will be among key offerings at Better Life

Dubai, UAE (November 19, 2017):  Better Life, one of the leading home appliance retailers in the UAE and a division of the Easa Saleh Al Gurg Group LLC today announced the launch of an ambitious new retail strategy focused on kitchen appliances to offer a wide variety of options to consumers that meet the requirements of contemporary UAE lifestyles. The strategy aims to provide greater convenience to customers while enhancing the overall look and feel of their kitchens.

As part of its focus on kitchen appliances, Better Life has significantly expanded its product portfolio with 40 new brands added to its retail mix. Siemens, Gaggenau, SMEG, Zanussi, Wolf Power and Terim will be among the key multinational brands available, featuring an extensive choice of products from their range. Better Life stores in the UAE have also been redesigned to offer customers an outstanding retail experience.

Ziad Houdeib, General Manager, Better Life, said: “Our new retail strategy which offers an exhaustive line-up of kitchen appliances is aimed at spreading joy to UAE homemakers.  We are giving them access to a wide variety of innovative and useful appliances to elevate their entire cooking experience. Through this new approach, Better Life is poised to create a distinctive retail experience for UAE consumers which cater to their needs. This will be backed by our dedicated product experts and exceptional retail support with personalized attention. We look forward to redefining the kitchen appliances market in the UAE, taking the brand to new heights.”

Customers at Better Life stores will be spoilt for choice with an eclectic range of kitchen appliances ranging from high end built in cooking ranges and refrigerators to smaller kitchen appliances like espresso machines, microwaves, ovens, toasters, juicers and food warmers among others. This will include signature products like the latest Siemens line of refrigerators and built-in kitchen appliances designed specifically for modern urban lifestyles to the cutting edge combination of elegant design and innovative technology offered by Italian brand SMEG. Gaggenau, another leading brand for domestic appliances synonymous with exclusive culinary culture, will also be available featuring a unique range of steam ovens, warming drawers to vario electric grills to name a few. 

In Dubai, Better Life stores are located in Mall of the Emirates, City Centre Mirdif and on Al Ittihad Road in Deira. In Abu Dhabi, the stores can be found at Al Raha Mall and Dalma Mall. 


Posted by : Dubai PR Network Editorial Team
Viewed 30396 times
PR Category : Home, Furniture and Interiors
Posted on : Sunday, November 19, 2017  5:12:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : John Lewis Christmas 2017
Next Story : Chattels & More returns to Downtown Design showcasing limite...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Flaunt your gravity-defying hairstyles to become the face of our brand [10181-Views]
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses ... [7899-Views]
Hask's Winter Care for Your Hair [7710-Views]
Celebrate Valentine's Day with GUESS [7668-Views]
New Lamborghini Huracán EVO: elevation of technologies for amplified driving pleasure [7058-Views]
Start the Year with some TLC and enjoy the fantastic offers at The SPA at Steigenberger Ho... [7015-Views]
Rolls-Royce Motor Cars Achieves Historic Business Record [6856-Views]
Trend Alert: Stay Timeless and Classy With a D1 Milano Timepiece [6808-Views]
Tissot Chemin des Tourelles [6429-Views]
Nokia 8 Sirocco blends premium craftsmanship and latest innovation with Android™ 9 Pie upg... [6265-Views]
Gharib Lands Al Shira'aa Double As One-Star Event Comes To A Close [6143-Views]
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote [5960-Views]
Continental Commissions First Driverless Tyre Test Vehicle [5893-Views]
19 reasons to fly with British Airways in 2019 [5752-Views]
Hankook 24 Hours of Dubai kicks off the 2019 season for Audi [5618-Views]
Celebrate the Month of Love with a Brighter Smile at The Smile Bar [5478-Views]
Global Village presents Scheherazade, a timeless tale of intrigue and adventure [5124-Views]
HP Opens CES 2019 with Stunning Displays, PCs and Security Innovations [5087-Views]
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel to cater to... [5002-Views]
Longchamp Spring/summer 2019 Show [4996-Views]
Eberhard & Co. Main Sponsor of Winter Marathon 2019 [4776-Views]
Introducing Burberry Bespoke Fragrances [4660-Views]
Turkish Airlines reached the 80.2% Load Factor in December 2018. [4654-Views]
Always take the front row with this 7.2” supersized smartphone screen [4569-Views]
Samsung Smart TVs to Launch iTunes Movies & TV Shows and Support AirPlay 2 Beginning Sprin... [4386-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories