Dubai PR Network, Online Press Release from Dubai and Middle East
 
Government Sector(Government, Legal & Humanity)
Filter PR by
  
Ministry of Health and Prevention Launches the Third Phase of its Mass Media Campaign “Your Health Comes First”
 

UAE, December 9, 2017- The Ministry of Health and Prevention (MOHAP) has launched the third phase of its awareness raising campaign “Your Health Comes First” under the slogan “Beat the habit...Fight Extra Sugar”. The campaign aims to raise the level of awareness among members of the society about the health risks associated with drinking sugar-sweetened beverages, as these beverages are consumed in large quantities because of their availability, and the marketing effect. The campaign will take place until January 2018.

The aim of the campaign is twofold: to raise awareness about the amounts of sugar in sweetened beverages, and the chronic diseases associated with consuming large amounts of sugar. Various media outlets are utilized to spread the campaign messages such as TV, radio, outdoor hoarding, and social media to establish interactive platforms and reach various segments of the society. The campaign includes also games on its social media accounts. It aims to shed light on the facts about sugar-sweetened beverages.

Dr. Fadila Mohamed Sherif, Director of Health Education and Promotion Department, said that the MOHAP pays a great attention to the topic of health awareness, in specific, the health risks associated with overconsumption of sugar, in order to promote the health of the members of the society, and prevent obesity and its associated health problems. This campaign is considered part of the National Initiative that aims at promoting healthy lifestyle, and it is in congruent with the UAE Vision 2021 of achieving world-class healthcare and providing universal health coverage.

Nouf Khamis, Deputy Manager- Health Education and Promotion Department, explained that the sweetened drinks theme was chosen as it contain large amount of sugar that can exceeds the daily requirement of added sugar; this, in turn, affects daily caloric intake, and may result in weight gain and other related diseases such as diabetes and heart disease. In this campaign, we aim to correct misconceptions about sweetened beverages, for example, they are free of added sugar, clarify that sugar can be hidden in many beverages with different names. In addition, we hope through this campaign to reduce the consumption of sugar amongst individuals in order to adhere to the recommendations.


Posted by : Dubai PR Network Editorial Team
Viewed 3270 times
PR Category : Government, Legal & Humanity
Posted on : Monday, December 11, 2017  7:23:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Empower highlights commitment to save human lives in latest ...
Next Story : Department of Economic Development – Ajman launches new serv...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN” [14750-Views]
Caudalie The Des Vignes [13951-Views]
Trend Alert! Summer Can Never Be a Forgotten Memory With kate spade [13359-Views]
Get Your Summer Glow From Within [13310-Views]
Palmer's Coconut Oil Formula for Body and Hair [11742-Views]
Corum Presents La Grande Vie [10992-Views]
Caudalie and Al Jalila Foundation Join Hands for the Launch of ‘Glamour for Good' [10828-Views]
Express Your Signature Style [10358-Views]
The Memovox Adventure [9766-Views]
Tissot Lepine It's making a comeback Vintage [9089-Views]
LG launches new AI-powered premium LG G7 ThinQ+ flagship for GCC consumers [8613-Views]
The Rado HyperChrome Skeleton Automatic Chronograph Limited Edition [7948-Views]
Sandooq Al Watan and DarkMatter Launch Second Phase of "Emirati Coder" [7692-Views]
Manero Peripheral (43 Mm) Classic Watchmaking Meets State -of-the - Art Technology [7662-Views]
OMEGA's second "Speedy Tuesday" sells in 01:53.17 [7436-Views]
The Lacoste Family Capbreton Collection [7052-Views]
New short indie movie ‘The Peril' is a wake-up call to parents about internet safety for k... [6728-Views]
Ferrari takes the “Red Dot: Best of the Best” design award for the fourth year running [6625-Views]
Dubai Parks and Resorts and GEMS Education launch the second annual Summer Camp [6564-Views]
Cerruti 1881 Infinite Love [6381-Views]
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon [6295-Views]
Olivia Burton Watercolour Florals [6228-Views]
Beat the heat with mini dresses [5795-Views]
Director of Dubai Customs discusses fostering business with South Korean Consul General [4990-Views]
Tridom, Ras Al Khaimah's first indoor adventure park, opens its doors in Manar Mall [4892-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories