Dubai PR Network, Online Press Release from Dubai and Middle East
 
Social Media & People(Entertainment)
Filter PR by
  
Emaar and Twitter Partner for Live Stream of New Year's Eve #LightUp2018 Spectacle in Dubai
 

Launch of Emaar’s first New Year’s Eve Direct Message (DM) experience to provide an automated guide for the festivities

Dubai, UAE, December 20, 2017:  Emaar Properties and Twitter announced today that they are partnering to live stream the New Year’s Eve festivities in Dubai to a global Twitter audience for the second consecutive year.  

The live show will air on New Year’s Eve, from Downtown Dubai at 11:30 pm GST/2:30 pm EST on the 31st of December and will be available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices. The live stream will also be accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation.

Emaar will also launch a Twitter Direct Message (DM) experience to assist viewers throughout their New Year’s Eve celebration. Once people send a Direct Message via Twitter to @MyDowntownDubai, they will be directed to a series of automated steps to easily learn more about what’s happening around the festivities. 

The DM experience will provide information that will range from the day-by-day New Year activity schedule and a selection of recommended hotels for tourists prior to the celebrations, to FAQ’s for those heading to the viewing locations in Downtown Dubai on New Year’s Eve.

During the live stream on Twitter, Emaar’s new #LightUp2018 spectacle in Downtown Dubai, set to specially choreographed music, will span Burj Khalifa, the global icon, and include water-music performances at The Dubai Fountain. 

Ahmad Al Matrooshi, Managing Director of Emaar Properties, added: “With the added feature of Twitter’s Direct Message experience, we are bringing all the excitement associated with our Light Up 2018 Downtown Dubai spectacle to a global audience in real-time. With several innovative features and surprises in store, the celebration will once again underline the spirit of positivity and global partnerships that Dubai fosters. Our partnership with Twitter demonstrates our focus on building engaging conversations about the celebration and about our nation with the world.”

Benjamin Ampen, Head of Revenue, Twitter, Middle East and North Africa, said: “We are excited to bring the Dubai New Year’s Eve celebrations to our users around the world again after a successful experience last year. No matter where you are, viewers will be able to watch a never seen before spectacle and join the live New Year’s conversation all on Twitter.”  

The stream will be available globally on @MyDowntownDubai.  You can join the conversation with the hashtag #MyDubaiNewYear that will unlock a customized Dubai-inspired emoji.  


Posted by : Dubai PR Network Editorial Team
Viewed 4734 times
PR Category : Entertainment
Posted on : Wednesday, December 20, 2017  4:01:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Fighting Online Piracy With TMG
Next Story : “Tahdeeth' contacts over 13,000 Emirati families and updates...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
AIGNER Love [24248-Views]
New Year, New Skincare! [17117-Views]
Signature Scents for Your Home [14963-Views]
Spring/Summer 18' Beauty Picks from Missha Cosmetics [12859-Views]
Mido's Baroncelli Prisma - A sparkling play of prisms enhanced by 51 diamonds' [9589-Views]
The Trésor Collection [9315-Views]
5 Different Types of Denim and How to Wear Them [8400-Views]
“12th Edition of SNF's Family Fun Fair” [7832-Views]
Malabar Gold & Diamonds strengthens its global position as a leading jewellery retailer wi... [7808-Views]
ESC's INDIASOFT to Bring Over 400 ICT Foreign Buyers To Bengaluru [7521-Views]
The Balmain de Balmain Moon Phase Collection - loves personalisation to the moon and back [7485-Views]
EUROSTAR presents seven global tech majors at CABSAT 2018 [6777-Views]
Tommy Hilfiger Announces Fall 2017 Watches Collection [6698-Views]
Womenswear Preview and Showroom Connection: WHITE Man & Woman's Formula Bets on Quality [6631-Views]
Seamaster Olympic Games Collection [6503-Views]
Sophie's Café brings all the goodness to Barsha Neighbourhood [6399-Views]
Nissan reaffirms importance of electrification at World Future Energy Summit [6307-Views]
Defender Lives on: Land Rover Launches V8 Edition To Celebrate 70th Anniversary [6289-Views]
Nissan and NASA extend research into autonomous mobility services [6216-Views]
Dubai Tour team line-up announced: 16 teams of seven riders at the start [6094-Views]
CG of India declared Champion at the 2nd Diplomat Cricket Cup by Skyline University Colleg... [5478-Views]
Dubai Outlet Mall celebrates DSF 2018 with amazing attractions for shoppers [5405-Views]
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Visits du's Stand on Day One of... [5258-Views]
LG Electronics Earns CES 2018 Best TV Product Honors for LG AI OLED TV [5154-Views]
LG to Launch UltraFine 5k Display Tailored for Mac Users [5130-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories