Dubai PR Network, Online Press Release from Dubai and Middle East
 
Money, Business & Investments(Banking & Investments)
Filter PR by
  
Publicis Groupe Wins the Consolidated McDonald's GCC Business
 
Publicis Groupe Wins the Consolidated McDonald's GCC Business

Publicis Groupe strengthens its collaboration with McDonald’s by designing a future-proof operating model

Dubai, UAE, 4 January 2018:  McDonald’s has selected Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to further strengthen its collaboration with the fast food giant that put its entire business portfolio up for pitch in.

Publicis Groupe implemented its “Power of One” strategy by bringing together agencies and services from Publicis Communications, Publicis Media and Publicis. Sapient is set to efficiently and effectively provide the best strategic planning, creative, media, communication and digital marketing services.

“To realize McDonald’s vision of being a modern, progressive burger company, we knew that we required an agency model built especially for us. We were looking for an agile partner that could break the barriers to efficient delivery of work across our consolidated business. We had a tough decision to make during the selection process for this pitch, but ultimately Publicis Groupe won out for its ability to transform its offerings into a solution required to take our business into the future,” said Tarek El Kady, Senior Marketing Director, McDonald’s Middle East & Africa.

Raja Trad, Chief Executive Officer, Publicis Communications Middle East, said: “Together, our teams have undertaken the challenge to address McDonald’s requirements and produced an innovative resource model that is both agile and progressive, as well as future-proof. This new model will deliver on efficiency, while enabling our teams to produce great work within timelines required in today’s digital climate. We are pleased to take our relationship with McDonald’s from strength to strength and are committed to exploring new creative avenues with them in the years to come.”

Publicis Groupe brought forward some of the best talents in a multidisciplinary team that will be responsible for creative and content development, marketing, advertising and media strategy and buying, social media, corporate responsibility, PR and crisis management. Talents from across Leo Burnett, Starcom, Sapient Razorfish, Prodigious, MSL and Arc were involved. 

Alex Saber, Chairman, Publicis Media MENA, said: “We are proud to be associated with such a prestigious brand and we are hungry to work with them to accelerate growth and to build that relationship through our unique, natural and interdependent Publicis Groupe client model.  This win is not only testament to open and collaborative behavior that exists across all agencies within our Groupe but also to the unparalleled breadth and depth of capability that exists within Publicis Media across this region.”


Posted by : Dubai PR Network Editorial Team
Viewed 13908 times
PR Category : Banking & Investments
Posted on : Thursday, January 4, 2018  4:50:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Al Naboodah Group Enterprises launches new facilities manage...
Next Story : Dubai Silicon Oasis Authority benchmarks with Dubai Customs ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
COLAB - Dry Shampoo [10388-Views]
Timeless Ties [10321-Views]
ORANGE & BERGAMOT Awaken the Cult Icon New Additions [10187-Views]
FOREO delivers the ultimate festival survival kit for a glow-on-the-go. [8070-Views]
The Perfect Gift Mark [8046-Views]
New XE 300 Sport Edition Wins Gripping Ice Race [7180-Views]
Get Vibrant and lively hair with Rahua's new Color Full Range [6826-Views]
Filorga Mesotherapist Derma Roller [6734-Views]
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics [6429-Views]
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+ [6405-Views]
Summertime Beauty Picks at Glambeaute.com [6399-Views]
Spring/Summer 18 Collection [5917-Views]
du to Offer New 9.7-inch iPad With Apple Pencil Support [5771-Views]
Skyline University College Economics Day 2018: One Step towards Tomorrow [5618-Views]
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds [5508-Views]
OPPO unleashes the new Selfie Expert F7 with a 25 MP AI powered selfie camera [5496-Views]
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in April 2018 an... [5411-Views]
Penny Scallan Design Launches in the Middle East [5344-Views]
Pandora Shine Discover A New Way to Shine [5307-Views]
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord [5301-Views]
A Royal Ramadan Experience by Master Chef Mama in Pullman Dubai Creek City Centre [5289-Views]
Stylish Nursing wear at Mums and Bumps [5179-Views]
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dubai Creek H... [4959-Views]
Pinky Goat Launches BROWME [4947-Views]
MINI at Auto China Beijing 2018 [4910-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories