Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
 
Max Fashion #ForgetFilters Campaign Celebrates Living for the Moment
  • Mohamad Assaf champions Max's #ForgetFilters Campaign
  • Watch the #ForgetFilters campaign video here: @maxfashionmena
 United Arab Emirates, January 9, 2018:  Max, the largest and most trusted value fashion brand in the region, starts 2018 with a new brand campaign that goes beyond fashion. #ForgetFilters is about living for the moment in a world where people are often missing out on life while being too busy taking the perfect selfies. 
 
Produced in collaboration with the Arab youth singing sensation, Mohamed Assaf, the campaign aims to inspire millions to be present in their own lives and not let important moments pass them by. In a world where fashion is carefully edited and filtered to give unrealistic representations of reality, Max takes a humorous approach in reminding its customers what is more important. 
 
“Live for the moment, not for the likes!” is the honest piece of advice the famous Arab icon gives to his fans. “Life is filled with unplanned, spontaneous moments that can bring smiles to our faces – moments that are best enjoyed without being worried about how you look. Life might not always catch us in the perfect pose or with the right light, but every moment is worth living to the fullest. Real people don’t live for likes, they share moments that matter and real laughs.”
 
Mohammed Assaf added: “The #ForgetFilters campaign from Max is a movement that will inspire many to transform the way they enjoy life. I am delighted and privileged to be part of this journey that focuses on celebrating the present moment.” 
 
The campaign, which is centered around the hashtag #ForgetFilters and accompanied by humorous videos and images featuring Mohammed Assaf, came to life at the end of 2017 across broadcast, digital, and social media.  
 
#ForgetFilters follows another successful campaign by Max, ’Fashion for Real People’ which inspired millions to embrace their innate sense of style and to accept their distinctive personality over the last 2 years. 



Posted by : Dubai PR Network Editorial Team
Viewed 46781 times
PR Category : Fashion
Posted on : Tuesday, January 9, 2018  9:29:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Sports Bras Banishing Bounce by 83% arrive in store
Next Story : AW17 FENTY PUMA By Rihanna II
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
COLAB - Dry Shampoo [11181-Views]
ORANGE & BERGAMOT Awaken the Cult Icon New Additions [10766-Views]
FOREO delivers the ultimate festival survival kit for a glow-on-the-go. [8534-Views]
The Perfect Gift Mark [8455-Views]
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics [7613-Views]
New XE 300 Sport Edition Wins Gripping Ice Race [7564-Views]
Filorga Mesotherapist Derma Roller [7381-Views]
Get Vibrant and lively hair with Rahua's new Color Full Range [7283-Views]
Spring/Summer 18 Collection [6948-Views]
OPPO unleashes the new Selfie Expert F7 with a 25 MP AI powered selfie camera [6783-Views]
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+ [6618-Views]
Pinky Goat Launches BROWME [6387-Views]
du to Offer New 9.7-inch iPad With Apple Pencil Support [6234-Views]
Skyline University College Economics Day 2018: One Step towards Tomorrow [5917-Views]
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds [5771-Views]
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in April 2018 an... [5691-Views]
Pandora Shine Discover A New Way to Shine [5679-Views]
Stylish Nursing wear at Mums and Bumps [5667-Views]
Penny Scallan Design Launches in the Middle East [5551-Views]
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord [5441-Views]
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dubai Creek H... [5106-Views]
The new BMW M2 Competition [5094-Views]
Roger Dubuis Excalibur Aventador S Verde Mantis [5087-Views]
MINI at Auto China Beijing 2018 [5081-Views]
Gifts for Ramadan at Hour Choice [4965-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories