Dubai PR Network, Online Press Release from Dubai and Middle East
 
Aviation, Airline & Aerospace(Travel & Tourism)
Filter PR by
  
British Airways Invests in Substantial New Catering for World Traveller Customers
 
Dubai, UAE, 9 January 2018:  British Airways is today announcing a multi-million pound investment in its World Traveller (long-haul economy cabin) catering, introducing an exciting and expanded new menu, which provides more quantity and quality to both meals and great snacking options throughout the flight. 
 
Options now include:
  • Pretzels with the welcome drink
  • Four-course meal with starter, entrée, dessert, cheese and biscuits, accompanied by a bread roll and bottle of water
  • Second meal or substantial snack depending on the length of the flight
  • Regional meal options served according to destination
  • Magnum ice-creams
  • Tuck box with chocolates and crisps
  • Hot breakfast on longer overnight flights
  • Graze movie-snack box on longer* flights
  • Complimentary drinks from the bar
Previously customers travelling in the cabin were served a complimentary snack, a three-course-meal or a light meal, depending on the time and length of their flight as well as a complimentary bar service of hot and cold drinks. The new catering arrives from January 17, and the menus that will change every six months.
 
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them. It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience. With this multi-million pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.
 
“Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”
 
“Our customers have also told us they want to be able to save some items for later in the flight, so we’ve replaced the water cup with a bottle of Highland Spring on the first meal, and added Graze snack boxes on our longest flights. We’re also offering Magnum ice-creams on daylight flights from London and a Tuck Box on inbound and overnight flights.”
 
The airline’s customers will be welcomed with pretzels and a drink. Once they are settled in, they will be served a four-course meal such as a starter of couscous salad, followed by a main course of chicken casserole with an ale sauce, colcannon mash and seasonal vegetables, or a vegetarian tomato, farfalle and vegetable dish. Dessert will be a Pots & Co salted caramel and chocolate mousse, followed by biscuits and cheese. The meal will be accompanied by a bread roll and a bottle of Highland Spring water.
 
On the shorter daylight long-haul flights to destinations such as New York and Dubai, fliers will also receive a sandwich such as egg and cress with a chocolate or Nutri-Grain bar. Those on longer daylight flights to destinations such as Cape Town and Hong Kong will receive a hot meal, such as a pizza wrap or a regional option, with a pot of pasta, a chocolate brownie and a drink as well as a smokehouse BBQ crunch Graze movie-snack box. A hot English breakfast will also be served on these longer flights that operate overnight. 
 
Customers on daylight flights from London will be offered a range of Magnum ice-creams, while those on night flights will be offered a tuck-box with options such as Dairy Milk Buttons, Twix, Kit-Kats and Mini Cheddars, which will also be available in the galley for them to help themselves to.
 
The airline is also serving regional main meal options around its network, such as chicken in spicy cheng du sauce on flights to and from to China, Hong Kong, Japan and Korea, kathrikai milagu seeragam and channa dal on flights to and from Chennai, Hyderabad and Mumbai and acchari veg and dal palak on flights to and from Bangalore and Delhi. On flights to the Middle East (Abu Dhabi, Bahrain, Dubai, Kuwait, Oman, Qatar and Saudi Arabia,) customers can enjoy chicken in spicy Arabic sauce.
 
Regional breakfasts will also be served including Chicken Congee for Far Eastern routes and an Indian option featuring: Idli Shanna, Sambhar, upma and dosa.
 
The popular meal options for customers with special dietary requirements will continue to be available to book on ba.com/managemybooking more than 24 hours ahead of their flight departing.
 
Travellers looking for a special treat can also pre-order meals on flights from Heathrow up to 24-hours before their flight. Options include a Gourmet Dining meal for £18.00, Taste of Britain and Taste of the Far East for £16.00 and a Great British Breakfast, a Healthy Choice meal or a Vegetarian Kitchen option all for £15.00.
 
British Airways is investing £4.5 billion for customers over the next five years, covering the installation of the best quality WiFi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. The airline is also investing £600m specifically in Club World, including outstanding catering and luxurious White Company bedding - plus, from 2019, a new seat with direct aisle access. This year British Airways will start services to six new routes including Nashville and The Seychelles.


Posted by : Dubai PR Network Editorial Team
Viewed 10620 times
PR Category : Travel & Tourism
Posted on : Tuesday, January 9, 2018  10:08:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Emirates and flydubai to offer travellers even more connecti...
Next Story : Qabala joins Air Arabia's Azerbaijan network
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris [20807-Views]
Climax Mascara Never Fake It [13774-Views]
Discover the Secret to Younger-looking, Radiant Skin [13640-Views]
Keep your skin looking healthy and hydrated, naturally [13536-Views]
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Natural Skinc... [10858-Views]
Brow Contour Pro 4-in-1 defining & highlighting brow pencil [10419-Views]
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of the fragran... [10260-Views]
The Balmain Haute Elegance Oval mirrors the brand's soul [9595-Views]
BodyO launches officially its AiPod for a full body check-up during the Gitex Future Stars [9217-Views]
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of the precisio... [8924-Views]
Get flawless skin with Rodial's new Booster Drops [8570-Views]
The World of Aigner Wunderkammer [8381-Views]
Lexus Design Award 2019 open for entries [8003-Views]
Elegant and feminine new Mini Bubble set to make a big splash [7436-Views]
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble from kate sp... [7290-Views]
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology [7125-Views]
Introducing the GUESS Jeans Fall 2018 Collection' [6826-Views]
Curate your perfect Autumn Winter wardrobe, with Robinsons [6722-Views]
Dubai Shopping Festival Returns With Much-awaited Mega Raffles [6618-Views]
Mohammad Abdullah, President of Dubai Institute of Design and Innovation (DIDI) [6454-Views]
Corum Heritage Eleganza- Dedicated to the stylish woman [6344-Views]
Daniel Craig Brings the Diver 300m to the Surface [6252-Views]
DS Podium Chronograph 1/100 sec [6210-Views]
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch' [5941-Views]
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018 [5868-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories