Dubai PR Network, Online Press Release from Dubai and Middle East
 
Telecom & Networking(Technology)
Filter PR by
  
Kantar TNS and Qualtrics Join Forces to Form Global Customer Experience Powerhouse
 

January 24, 2018; Dubai, UAE:   Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the heart of their business. The strategic alliance brings together Kantar TNS’s worldwide network of customer experience research, access to a rich database of over 19 million interviews, end-to-end platform implementation, smart analytics and activation, with the powerful Qualtrics Experience Management Platform™, the world’s only integrated experience solution. 

In today’s fragmented marketplace, it’s never been more important for businesses to create memorable experiences for customers across the touchpoints and moments that really matter. Furthermore, 91% of business leaders believe customer centricity is a top priority and is essential to driving growth . The partnership aims to close the experience gap for organisations at a time when connectivity is rapidly reshaping the brand and customer experience landscapes.

The partnership and global solution will provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimise and activate customer insights for lasting engagement and maximum return. Additionally, by tapping into the wider Kantar and parent company WPP networks, the partnership will offer unrivalled benefits including access to brand insight, consumer data, market comparisons and industry intelligence.

Qualtrics Customer Experience is one of the four pillars of the Qualtrics Experience Management Platform, trusted by over 8,500 brands around the world, and is the most sophisticated CX platform in the industry. It includes flexible role-based dashboards, case management, full CRM integration, and a range of intelligent features built on artificial intelligence, machine learning and advanced analytics.

Philips is one of the global organisations to benefit from the alliance having adopted the new solution for their long-term customer experience programme. Robbert Seeger, Head of Global Consumer Care at Philips, shared: “Together with our partner Kantar TNS, we have taken our customer experience programme aimed at fulfilling customer needs across our global service operations to the next level. The implementation of the Qualtrics Experience Management Platform was fast and brings the voice of our customers instantly into our organisation. Our employees are excited about the user-friendly customer insights through analytics and the real-time tooling. In short, this approach helps to improve our services for our valued customers, every single day!”

In the Africa & Middle East region, Kantar TNS has a network of over 25 Customer Experience professionals who work closely with Qualtrics to support our client’s business needs around growing relationship strength, managing touchpoint experiences and customer journeys - to ultimately positively impact business performance.   

Richard Ingleton, CEO at Kantar, said: “We live in an age where experiences are the key point of differentiation. For businesses, success comes from understanding customer expectations, tapping into their emotions and designing products and services which create positive, memorable experiences. Our partnership with Qualtrics will allow our clients to truly embed a customer focus throughout their organisation and create strong customer relationships.”

John Torrey, Chief Corporate Development Officer at Qualtrics, added: “We have long believed that experiences are a vital element and a main distinction of every successful business. We are proud to partner with Kantar TNS to offer full-service customer experience solutions combining our unique, advanced Experience Management Platform and Kantar TNS’s world-class consulting, implementation and managed services.”


Posted by : Dubai PR Network Editorial Team
Viewed 12962 times
PR Category : Technology
Posted on : Wednesday, January 24, 2018  8:52:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : du to Recruit Talented Emiratis in Various Divisions During ...
Next Story : du's Teleport Ranked among the Top Ten Teleports in the Worl...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the holy month [15049-Views]
Do Explore More with Pandora [9845-Views]
Care for your baby's sensitive skin with Corine de Farme [9644-Views]
Caudalie The Cleansing Collection [8821-Views]
Ramadan-Inspired Sandro SS18 Pieces [8534-Views]
MAC - Prep + Prime Fix + [8516-Views]
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening of Her Fl... [8418-Views]
Marchon Eyewear New Collections [8113-Views]
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series [7875-Views]
Glambeaute.com's Special Ramadan Beauty Packs [7637-Views]
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan [7143-Views]
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched [7064-Views]
1st Edition of Cannes International Film Festival From May 8 to 19, 2018 [6582-Views]
White Man & Woman Focuses on Innovation and Sustainability With Patagonia at White Street ... [6576-Views]
Pick what suits you from essence Spring/Summer 2018 nail polish collection [6393-Views]
Breitling's Navitimer 8 Collection Arrives in The Middle East [6002-Views]
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction [5948-Views]
Stay connected with your loved ones this Ramadan season with the Nokia smartphones [5911-Views]
Get Your Nails Summer Ready with FC Beauty [5807-Views]
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive [5801-Views]
du Helps You Stay Connected this Ramadan with Exclusive Offers Throughout the Holy Month [5758-Views]
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish [5685-Views]
Iftar at Roda Al Murooj [5472-Views]
Panasonic Continues to Raise the Bar for Excellent Customer Service [5356-Views]
HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality [5344-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories