Dubai, UAE - 24 January 2018 - Midea (Midea Group Co Ltd, SZSE 000333), the world’s largest home appliance company and #1 major appliances producer, presents new game changing products for UAE and MEA markets at Midea’s first Kitchen Appliances Middle East and Africa Convention. Paving way for new generation living, the revolutionary and surprisingly friendly new home appliances are - Versa Microwave, Mini-dishwasher and the Terminator Vacuum Cleaner.
Versa Microwave is powered by the unique fast circulating hot air technology also known as the Homefry function that optimally balances the temperature on the grill and enables you to fry, bake, roast or grill all kinds of food. With simply a drop of oil, food is cooked crispy inside and out. In short, prepare low fat delicious food without deep oil frying. Moreover, it has other latest functions such as: making Home Made Yogurt, drying fruits/vegetables, and keeping it warm. It is a perfect eco-friendly appliance for health-conscious people who lead a healthy diet without compromising the taste of their favourite food.
Packed with cleaning power just as the full-size models, the new mini-dishwasher is an easy-to-use multi-purpose appliance that requires very limited space and no installation. The mini dishwasher utilizes powerful top and bottom spray arms to remove food particles giving a 360° clean wash. It is perfect for baby care with sterilization function. The steam generated during cleaning sanitizes your glassware and makes it sparkling clean. It only requires 29 minutes to fully clean your tableware.
Terminator Vacuum Cleaner
Midea’s Terminator Vacuum Cleaner is a house-helper in keeping your spaces clean without noise disturbance. New Silent technology allows reducing noise level to 62Db that won’t bother your loved ones. 2400W powerful motor and 6L dust bag capacity provide hassle free strong performance at the same time HEPA filter prevents dust particles from escaping back to your premises. One more unique feature is a big LED display that reveals information that helps seamless execution of cleaning.
New Product Launch is a part of Midea’s expansion strategy in MEA region. Commenting on the growth of Midea and particularly in Kitchen Appliances division, Mr. Elvis Wang – General Manager of Midea Middle East said: “Midea is a company with evolution and innovation in our DNA. We’re firmed convinced of the notions of being alert in times of peace and only those who keep changing can survive. Midea is following simple strategy that can be expressed in 3 statements: Product leadership is the key, Efficiency is the guarantee and Global operation is the deployment. The same principle is projected in our strategy in MEA region”.
Commenting on Midea’s Africa expansion strategy, Siddharth Saxena - Sales Director Kitchen Appliances Division – MEA (Middle East – Africa) said: “Midea is known for its consumer friendly and efficient product offerings that have been well-received in the Middle East market. That gives me immense pleasure to introduce three new products for MEA region. With our timely expansion in Africa and our unique products, we hope to replicate the success we’ve had in Middle East across all the region.”
All three products will be available soon in the Middle East and Africa markets.