Dubai PR Network, Online Press Release from Dubai and Middle East
 
Trade & Commercial(Others)
Filter PR by
  
Voting for Superbrands 2018 has commenced
 
Voting for Superbrands 2018 has commenced

Brands to be recognized as Consumer Superbrands or Business Superbrands for this first time based on who their end customer is

Dubai, UAE, February 11, 2018:   Superbrands, the independent authority and arbiter of branding, announced that the voting process to choose the brands in the UAE which will be recognised and honoured as a Superbrand 2018 has commenced. This year Superbrands has decided to segregate brands as Consumer Superbrands (the UAE’s strongest B2C brands) and Business Superbrands (the UAE’s strongest B2B brands) in order to recognize the relationship building marketing efforts by various brands to their target audiences.

Superbrands is by invitation only, and the brands which have been successfully graded or voted through independent research and the stringent Superbrands Council selection processes can participate in the Superbrands Programs. 

Speaking on the stringent selection and voting process, Mr. Mike English, Director, Superbrands Middle East, said, “The Superbrands programme identifies those brands which have captured the imagination of the general public. We do this by compiling a list of every brand available throughout the whole country.

This list has over 10,000 brands on it which has to be whittled down to make the process easier to manage. This is done by our Superbrands Council who create a shortlist of brands that the public are invited to vote for. We put the shortlist online and then invite the CEO and Marketing Director of all the shortlisted brands to score the other brands on the list.”

As ‘Superbrands’ gains ground in terms of loyalty, respect and visibility within the UAE, the Superbrands Council acknowledged the importance of looking at brands who sell primarily to the end customer (B2C) or to other businesses (B2B), both online and offline as separate categories.  The primary reason for this is that although the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliances), how they are executed, what they say, and the outcome of the marketing activities differ. 

Once the online voting process is complete, the results are compiled and the brands that scored in excess of 80% are awarded the accolade of Superbrand. “The winning brands are invited to a Gala Tribute Event where they receive their trophies. We also compile a beautiful coffee table book which will be divided into the two new categories which tells the stories behind the success of each winning brand and serves as a permanent reminder of the brands' achievement.

To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status,” said Mr. English. 

2018 marks the fourteenth edition of the Superbrands programme in the UAE which is considered the ‘Oscars of Branding’ by the corporate world and is the culmination of six months of stringent evaluation and voting by the Superbrands Council members and through the online poll.

Competition among UAE brands to be a Superbrands is fierce.  In 2017, more than 1,800 leading brands in the UAE were scored. Of the total number of Brands that were considered, only a select few made the cut to be recognised and awarded the Superbrands title.  

“Every year we are excited to see more local brands making it to the Superbrands list including some new entrants. At Superbrands we want to support and encourage local home-grown brands to compete with the big international names,” concluded Mr. English. 


Posted by : Dubai PR Network Editorial Team
Viewed 23833 times
PR Category : Others
Posted on : Sunday, February 11, 2018  11:41:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : DSI Announces Unaudited Preliminary Q4 2017 Results
Next Story : UAE Exchange Partners with Ripple for Instant Cross-Border P...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Drops of Youth [18910-Views]
Foreo Reveals the Ultimate Valentine's Gift List for Women [11438-Views]
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020. [10895-Views]
Show your Support for Australia alongside THT – That Hair Tho [10876-Views]
Zeitun Cosmetics Launch in UAE [10181-Views]
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift [10083-Views]
Corum And Joachim Horsley Light Up The Folies Bergère [9437-Views]
Elegant diamond-swathed Kalpa Kalparisma set to dazzle fine watch enthusiasts [7906-Views]
160 Years Young: Tag Heuer Kicks Off a Milestone Anniversary With the Re-edition of a Heue... [7845-Views]
Beleaf's Top 5 Vegan Supplements [7296-Views]
Foreo Reveals the Ultimate Valentine's Gift List for Men [6783-Views]
Seha Leads Discussions in Pediatric Medicine [6454-Views]
Oris pays tribute to the world's greatest jazz musicians with Art Blakey Limited Edition t... [6314-Views]
Traversetolo Vitre in blue dial makes stunning impact [6155-Views]
Spice It Up With Szechuan! Shake Shack is Celebrating the Chinese New Year With an Asian-i... [5673-Views]
Why this is the right time for TMCs to automate their processes? [5362-Views]
Beleaf Opens its Fifth Store in Springs Souk [5350-Views]
UAE Falconers League Kick Starts Competition with 10 teams in Al Ruwayyah [4593-Views]
The Data Center Market in 2020: What to Expect [4490-Views]
Lg to Join Forces With Cerence on Ai-powered Connected Car Platform [4337-Views]
Head to Freddy's for the Ultimate Frozen Custard Party [4294-Views]
HONOR Wins Big at CES 2020 with Growing Momentum of Wearables [4258-Views]
C Central Resort The Palm Welcomes 2020 with its Grand Opening in Dubai [4227-Views]
MoHAP's Training & Development Center Receives the Silver Award from the American Heart As... [4197-Views]
Secure Technologies and Artificial Intelligence in Focus for Airbus at Intersec 2020 [4099-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories