Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Name of New High-sided Vehicle to Be Rolls-royce Cullinan
 
Name of New High-sided Vehicle to Be Rolls-royce Cullinan

Dubai, UAE, February 14, 2018:  Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce. 

Today, the wait is almost over as Rolls-Royce confirms that its new motor-car will be called Cullinan. 

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor-car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of The House of Rolls-Royce have shaped, tested and polished this unique motor-car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor-car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös. 

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe “Architecture of Luxury”. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates. 

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

 


Posted by : Dubai PR Network Editorial Team
Viewed 3806 times
PR Category : Automobile
Posted on : Wednesday, February 14, 2018  2:59:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Jaguar Land Rover Awarded as Company of the Year
Next Story : The new BMW HP4 RACE arrives at Abu Dhabi Motors – one of j...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Robinsons Honored for Outstanding Store Design [9748-Views]
Safilo Group Reveals Its Spring/ Summer 2018 Collection [7247-Views]
Bridal Glow is Skin Deep: Tips for every bride-to-be in 2018 [7247-Views]
Optim-Eyes Lashes & Brows with Filorga [6539-Views]
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre! [6509-Views]
Mealtop, Introducing a Whole New Dessert Experience [6442-Views]
Catch Some Zzz's in the IKEA Nap Truck [6301-Views]
NEZO launches new identity to guide consumers in selecting the best salt for their culinar... [5642-Views]
South African artisans of fine leather products look to make big impression at Leatherworl... [5307-Views]
Dual Investments Brand LE66 to Relocate from City Walk to New Dubai Location in 2018 [5142-Views]
Global Expansion in sight for ICONS© Coffee Couture [5057-Views]
Raymond Weil's Freelancer Ladies [4959-Views]
Tag Heuer Carrera Heuer 02 [4862-Views]
Do You Feel Sleep Deprived? Nearly Half of UAE Would Give Up Social Media for an Extra Hou... [4764-Views]
Al Ghurair Foundation for Education Event on ‘Graduating Work Ready Youth' Unveils Researc... [4666-Views]
15,000 participate in the Dubai Cares' annual Walk for Education 2018 in support of childr... [4325-Views]
DAMAC Properties deliveries surpass 20,000 unit milestone as it reports net profit of AED ... [4233-Views]
Al Qattara Investments reveals expansion plans for Al Ain [4172-Views]
Dealing with Diabetes: What German Medical Center's doctors say about the incurable diseas... [4124-Views]
Indian FMCG Conglomerate Hamdard Laboratories brings “The Drink of India” - RoohAfza to UA... [3989-Views]
Jaguar Land Rover Awarded as Company of the Year [3934-Views]
Galderma's “Leave Your Mark” Mobile Clinic heightens awareness of skin diseases amongst yo... [3928-Views]
Dubai Culture Launches ‘My Environment My Responsibility' Initiative in Hatta [3910-Views]
Name of New High-sided Vehicle to Be Rolls-royce Cullinan [3800-Views]
Middle East Fuji LLC exhibits the Gold medalist of Japanese branded “Kobe Beef” at Gulf Fo... [3788-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories