Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Middle East Fuji LLC exhibits the Gold medalist of Japanese branded “Kobe Beef” at Gulf Food
 
Middle East Fuji LLC exhibits the Gold medalist of Japanese branded “Kobe Beef” at Gulf Food

Kobe beef sales have risen 500% in UAE during 2017 and are expected to increase 300% in 2018 

Dubai, 15th February 2018:   Soft, Velvety, Buttery, Melt-in-your-mouth Kobe beef has inspired the world’s most talented and skillful of chefs to create unforgettable gourmet experiences to perfection and this year Middle East Fuji LLC, one of UAE’s leading one stop shop service provider for all marine needs, food concepts and ingredients from Japan and Far East to the region is participating at the Gulf Food Exhibition to showcase the highest genuine quality branded Japanese Kobe Beef with an original Japanese chef who will prepare authentic Kobe beef tasting at Hall 3 and Stand B3-2.

On its 23rd edition, the highly anticipated trade exhibition will run for five days, 18th till 22nd February at the Dubai World Trade Centre to bring together a series of insights, activities, excellence and creativity within the global food and drink industry. Mr. Ryusaku Hayashi - Managing Director, Middle East Fuji LLC said:“Kobe beef sales have risen 500% in UAE during 2017 and are also expected to increase 300% in 2018. We believe the number could triple in 2018 as demand for the beef rises”. 

Middle East Fuji has achieved 500 percent sales growth in terms of its distribution of premium Japanese Kobe beef in the UAE in 2017 compared to 2016, according to figures by managing director Ryusaku Hayashi. While the firm imported only one carcass of Kobe beef to the UAE in 2016, it brought five whole carcasses to the country in 2017. Hayashi believes the number could triple in 2018 as demand for the beef rises. It currently retails at an average $462 (AED1,700) per kilogram.

“We are now targeting to achieve 300% of our 2017 figures in 2018 and then further double it in 2019.  It is of course an ambitious target, but we believe it is achievable as we continue to strengthen and grow awareness of our highest genuine halal quality Japanese Kobe beef at leading sector events such as Gulf Food. For now, the firm is working on raising awareness on the health benefits of Kobe beef, which will simultaneously increase demand in the region. As the product is premium and niche, Middle East Fuji is limiting its offerings to high end specialty restaurant and direct VIP customers.”

Saeed Al Malik, President and CEO, Middle East Fuji, LLC said, “Our strongest markets for Kobe beef in the region are the UAE and Oman. We plan to venture into Saudi Arabia very soon. Middle East Fuji LLC has been growing in the Middle East industry for past 3 decades. Since the time we established ourselves, we have cultivated good relationships with our partners and stakeholders while ensuring the highest premium halal quality kobe beef to our customers.”

Located in the heart of Downtown Dubai, Kohantei is the UAE's only Japanese fine dining 'Kaiseki' experience and one of Middle East Fuji’s largest customers of Kobe Beef. Spokesperson Chef Ueda testified, “If there were an Olympic Games of beef, Middle East Fuji’s supply of Kobe Wagyu beef would be the run-away gold medalist as the best beef in the world.”


Posted by : Dubai PR Network Editorial Team
Viewed 13426 times
PR Category : Food Industry
Posted on : Thursday, February 15, 2018  2:44:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Global Expansion in sight for ICONS© Coffee Couture
Next Story : NEZO launches new identity to guide consumers in selecting t...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market [17348-Views]
Festive Gift Sets from Bubble T [16385-Views]
Get Ready for Party Season with Lottie's new make-up hits [16342-Views]
Holiday Gifting Made Easy with Wet n Wild Beauty Specials [15945-Views]
Tissot PR100 Lady Sport – Chic Glamourous Festive Season [15262-Views]
New 1948 Seamaster Watches Join the Ranks' [13884-Views]
Tissot PR100 Lady Sport – Chic Sporty yet Feminine [12871-Views]
Dubai Shopping Festival Wednesday Specials at The Smile Bar [12609-Views]
Interview with Asil Attar, CEO of Al Yasra Fashion [11663-Views]
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven individuals [11370-Views]
Extra Fort Automatic continues to set style standards [11334-Views]
Model of the Year Takes Camo to Catwalk Level [10986-Views]
Johnny Depp Wears a Corum Bubble Skull [10852-Views]
DKNY Launches (Limited Edition) Holiday 2018 Collection [10462-Views]
Pure Gold Jewellers celebrates the festive season with new diamond necklace designs on ‘co... [9662-Views]
TIPS & TOES: January 2019 Special Offers [9467-Views]
Winter wool Christmas must- haves [8021-Views]
Samsung Galaxy A9 – Designed to capture the world in its fullest [7338-Views]
Chic and Stylish Wraps with a 3 in 1 effortless concept [6826-Views]
Santa is Coming to Town! [6692-Views]
Michael Kors Collection Transeason 2019 Press Presentation [6686-Views]
Marni Introduces Marni Rothko, A 7-layer Acetate Frame With a Vivid, New Color Palette [6015-Views]
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu [5716-Views]
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Business Sect... [5697-Views]
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory [5405-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories