Dubai PR Network, Online Press Release from Dubai and Middle East
 
Aviation, Airline & Aerospace(Travel & Tourism)
Filter PR by
  
Emirates Skywards marks milestone with 20 million members
 

Dubai, UAE, March 01, 2018:  Emirates Skywards, the award-winning loyalty programme of Emirates airline, has reached 20 million members.
To celebrate this major milestone, Emirates Skywards will be celebrating with its members. Those travelling from Dubai on Emirates flights during the week beginning 4th March 2018 can look forward to little surprises at check-in, on board and in the lounges for some of its longest-standing members.

In an average month, Emirates Skywards welcomes 220,000 new members across the globe. The top 5 countries with the largest member bases are spread across 4 continents reflecting Emirates’ six-continent global network. UK has the biggest membership base at 2.6 million, followed by the US with 1.8 million members. Australia has 1.7 million members and India and the UAE, the airline’s home base, follow closely with 1.4 million members each.

“The programme has evolved in the 17 years since its inception in line with changing travel and lifestyle habits. Emirates Skywards is focussed on delivering ever more personalised experiences for its members. We provide a wide array of earn and redeem options across a number of categories: travel, retail and lifestyle and across geographies, leveraging more than 100 partners worldwide,” explains Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.

Diverse span of partners, personalised offers, and money-can’t-buy experiences

Emirates Skywards’ range of global and local partners are continually refreshed and expanded to cater to the broad and diverse membership base. The programme stays relevant to its members and provides value through an increasing focus on local partnerships and personalised offers. Its most recent financial co-branded card for example was launched with Standard Chartered Bank in Pakistan, taking the total number of financial partners in various markets to 13. In the last year, Emirates Skywards has also added partners such as Mileslife, the airline miles-earning app, in China and Singapore, increasing Miles accumulation options for members and creating a seamless lifestyle experience.

In addition to local partnerships, Emirates Skywards has also been applying data-driven insights to increase member engagement. The loyalty programme has been delivering more personalised and targeted offers using predictive data modelling which has been well received by its members.

Emirates Skywards also has strategic partnerships with FlyDubai, Easyjet and Qantas, and 13 other airlines offering members access to one of the world’s largest networks of global travel destinations. In addition, members can also earn and redeem Skywards Miles at 1.8 million properties worldwide through its 23 partner hotel groups, making for a seamless travel journey.

In 2017, Emirates Skywards members redeemed a whopping 35 billion Miles on reward flights, hotels stays and exclusive access to the biggest events worldwide. Members also redeemed 9,000 tickets to 50 world-class events including attending European Football matches, Formula 1® and the ATP Tour through the airline’s global sponsorships. Recently the programme also gave some members the chance of a lifetime with access to money-can’t- buy seats on a special Real Madrid chartered flight where members got to travel with some of the world’s biggest football stars.

Emirates Skywards has earned multiple accolades over its history, including most recently being recognised with the ‘Excellence in Management’ award at the 10th annual Loyalty Awards 2018 organised by FlightGlobal and Global Flight earlier this month. The award recognises outstanding strategic thinking and team leadership at Emirates Skywards and is based on areas such as business transformation and setting innovative strategic direction.


Posted by : Dubai PR Network Editorial Team
Viewed 9760 times
PR Category : Travel & Tourism
Posted on : Thursday, March 1, 2018  10:33:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Airbus inspires young Saudi innovators during ‘Entaliq in KS...
Next Story : With Aviation Sector Taking Off Strongly, More Women Taking ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Global brands with lowest cost at Karama Ware house sale from this Thursday [29988-Views]
Glam's Makeup Launches in the Middle East [16799-Views]
Review: Facial with Dr Renaud's range at Nazih [16214-Views]
Glasshouse Collection from Olivia Burton [15122-Views]
CFB T3 000 Manufacture Movement Pioneering Peripheral Technology [15061-Views]
CALVIN KLEIN WOMEN: The first CALVIN KLEIN fragrance developed under the vision of Chief... [14866-Views]
Mr. Burberry Indigo Eau De Toilette [13493-Views]
Hour Choice presents Coach New York Collection [12536-Views]
Prevention, Not Cure: Kaya's ‘Hair Strength Therapies' Set to Rid the Gulf of its Hair Pro... [12279-Views]
Tommy Hilfiger Iconic Sport collection [11279-Views]
Matthew Fitzpatrick Wins the 2018 Omega European Masters [10980-Views]
Executive Tourbillon Free Wheel [10943-Views]
Introducing New Make-up From Rodial That You Need In Your Kit [10632-Views]
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty [10120-Views]
Rado reimagines a bold 1960s classic for the 21st Century [8570-Views]
Scuderia Ferrari presents Fall winter collection [8406-Views]
Kate Spade New York Presents Debut Collection From Creative Director Nicola Glass at the ... [7430-Views]
Introducing VK Beauty Lounge & Bar [6936-Views]
Alina Anwar Couture Launches in UAE [6612-Views]
Introducing Home Fragrance at Robinsons, Dubai Festival City [6429-Views]
Tata Communications Strengthens Cyber Defence in the Middle East with the Launch of its Cy... [6374-Views]
Rolls-Royce Motor Cars Takes the Luxury of Privacy to a New Level [6356-Views]
Facebook Launches Community Help on Facebook Lite [6265-Views]
British Classics Make a Comeback in Jack Wills AW18 Collections [6008-Views]
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabbana Collect... [5850-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories