Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Abicalçados appoints Yardstick Marketing to support Brazilian Shoe brands in the UAE
 
Abicalçados appoints Yardstick Marketing to support Brazilian Shoe brands in the UAE
  • Yardstick Marketing with its varied portfolio clientele globally will extend its full-fledged support to undertake a strategic mass media outreach towards the Brazilian Shoe Brands in the UAE 
  • The Brazilian Footwear is an exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) aiming to increase exports and exposure of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
Dubai, United Arab Emirates, March 03, 2018:  Yardstick Marketing Management, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media is appointed by Abicalçados to increase exports and exposure of Brazilian footwear brands in the region.  Yardstick Marketing with its varied clientele will extend its full-fledged support to undertake a strategic mass media outreach towards the awareness program in the region.  
 
Commenting on the partnership Roberta Ramos, Abicalçados' Project Manager said, “Each of the Brazilian shoe brands possesses uniquely beautiful attributes that define the regions cultural beginnings. With the largest shoe cluster in the world, Brazil is conquering markets that are more and more demanding, thanks to a diversified production that meets the orders for all the quantities for anywhere around the globe, with products with prices, styles, designs, fashion, quality and outstanding cost and benefit. With Yardstick Marketing onboard we are hopeful to reach out to the target market owing to the great amount of experience they bring along with themselves.  We are looking forward to a large number of shoe exports to the region.” 
 
Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai said, “We are extremely pleased on our appointment with Abicalçados. The United Arab Emirates being a melting point of different cultures is always on the lookout for unique designs that are acknowledged all around the world and we are very delighted to introduce them to our markets. Research shows that footwear trends in the region will be heavily influenced by the international fashion scene, where consumers look for latest styles along with comfort and high quality when buying. Having worked with a number of associations earlier we are looking forward to a fruitful association.”


Posted by : Dubai PR Network Editorial Team
Viewed 12975 times
PR Category : Fashion
Posted on : Saturday, March 3, 2018  4:31:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Max launches its Inaugural Abaya Collection
Next Story : ZARA flagship store officially opens at Dubai Festival City ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
du Distributes Eid Gifts at Al Jalila Children's Hospital [11755-Views]
Al-Futtaim ACE celebrates Eid with exciting offers and activities [11291-Views]
Marchon Eyewear Summer 2018 Collections [11132-Views]
24 hour Mega Sale at Dalma Mall! [10962-Views]
GUESS Trend Alert | The Summer Blues [6600-Views]
Hair Rituel by Sisley Now available at Paris Gallery [6368-Views]
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments [6307-Views]
Beautiful Freaks [6027-Views]
Alfahim Announces New Three-year Partnership With UAE Triathlon Federation [5813-Views]
Danube Properties launches Dh550 million Lawnz project at International City, adding 1,064... [5600-Views]
Boss watches presents Master Collection [5423-Views]
Samsung Introduces Sunrise Gold and Coral Blue Editions for the Galaxy S9 and S9+ [5234-Views]
UAE Team Emirates Blend Youth and Experience as They Announce Line-up for Italian Showcase [5094-Views]
Back to the 90s with GUESS Originals [4868-Views]
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement [4862-Views]
RAYMOND WEIL Freelancer ACDC Limited Edition [4666-Views]
Shop and earn Skywards Miles at The Dubai Mall [4606-Views]
The Timekeeping Starts Now! [4465-Views]
The Rado True Open Heart Automatic [4368-Views]
Kitchen Design from a Single Source: GROHE Sets Holistic Design Accents with Its New Kitch... [4349-Views]
What's better than a good breakfast on your Birthday? One that is free! [4026-Views]
Nikai Group supports Al Noor Centre with assistive technology devices [3995-Views]
Tommy Hilfiger introduces latest SS18 women's watch collection [3959-Views]
Keep cool with Marks & Spencer's linen collection [3953-Views]
Realty exhibition brings plethora of investment opportunities for expat Indians [3874-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories