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CONIQ Model SEVEN makes European debut ICONIQ MOTORS to work with Microsoft and AKKA Technologies to make driverless technology a reality
CONIQ Model SEVEN makes European debut ICONIQ MOTORS to work with Microsoft and AKKA Technologies to make driverless technology a reality

6 MARCH 2018, UAE:  ICONIQ Motors celebrated the European debut of its Model SEVEN at the Geneva Motor Show, showcasing the world’s first all-electric passenger-focused MPV, with a focus on bringing an unparalleled level of connectivity and convenience to passengers.

ICONIQ President Alan Wu commented: “ICONIQ’ SEVEN’s debut in Europe marks another milestone for the company as we expand our market reach while taking a leap forward to announce the next level of our partnership with Microsoft and AKKA to make driverless technology a reality. Our focus on passenger experience and connectivity represents the beginning of a new category in the premium electric vehicle segment”.

The goal of the three-party partnership is to successfully debut ICONIQ’s fully autonomous (‘Level 5’) vehicle, the ICONIQ L5 at the Expo 2020 Dubai. This will be followed by mass production of the L5 at the end of 2022. 

ICONIQ Motors CEO Bruno Lambert commented: “ICONIQ is thrilled to be partnering with two of the world’s leading technology players in the connected and AI solution segment to introduce our fully autonomous L5 model by 2020”. 

Ahead of the debut in 2020, the ICONIQ L5 has been selected to undergo testing in China and in Abu Dhabi’s Masdar Smart City, providing important preliminary data and securing early stage participation in one of the world’s most ambitious sustainability-focused urban projects.


The ICONIQ model SEVEN is currently equipped with Microsoft’s Azure cloud technology to provide predictive maintenance, vehicle diagnostics and analytics, and voice assistance. For Microsoft, this is a key partnership in one of the world’s largest and fastest growing automotive markets. In the next level of the partnership, Microsoft and AKKA will work with ICONIQ to make cloud enhanced driverless technology a reality by 2020.

Kevin Dallas, Corporate Vice President AI & Intelligent Cloud Business Development at Microsoft commented: “We’re honoured that ICONIQ is relying on Microsoft’s cloud platform along with technologies like artificial intelligence, machine learning and location based services. Pursuing a partnership and open ecosystem approach empowers our customers, partners and suppliers to rely on years of investments we’ve made in the cloud, including security and regulation, freeing up ICONIQ and AKKA to execute their bold ambitions of creating immersive experiences.”

AKKA has built its expertise in Advanced Driver Assistance Systems for over 10 years and currently has over 300 of its engineers working on related technology and contributing critical cross-sector smart-city expertise. AKKA brings experience in connected technologies, software, embedded electronics, car integration, electromechanical systems to its partnership with ICONIQ.

Philippe Jarre, CEO of AKKA’s International Business Unit commented: “We look forward to bringing our software development capabilities to this exciting project with ICONIQ and Microsoft to develop a full Level 5 autonomous car to be demonstrated for the first time at the Expo 2020 Dubai. With our demo car ‘Link & Go,’ we became a pioneer in autonomous driving 10 years ago and thanks to this project we continue to innovate and invent the future of mobility. Combining ICONIQ’s expertise in smart passenger vehicles and W Motors’ unsurpassed design, together we will build the next generation of mobility.”

ICONIQ is sharing its presence at the Geneva Motor Show with strategic partner W Motors who celebrated the global debut of the Fenyr SuperSport, an exotic and exclusive supercar catering to ultra-high net worth individuals. W Motors first product, the Lykan HyperSports achieved worldwide fame when it appeared in the Fast & Furious 7 movie. The two brands also share a showroom in Dubai.


Founded in 2016, ICONIQ Motors is a pure electric vehicle company that is committed to creating passenger-focused and autonomous vehicles. Founded by Mr. Alan Wu, ICONIQ’s headquarter is in China with a global ambition, drawing on partnerships and talent stretching around the world. Production is planned for China, and ICONIQ vehicles will be sold around the world, initially in China, the Middle East, and Europe.


Posted by : Dubai PR Network Editorial Team
Viewed 6936 times
PR Category : Automobile
Posted on : Tuesday, March 6, 2018  5:55:00 PM UAE local time (GMT+4)
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